Artem Pronnikov Email and Phone Number
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Revenue Growth Management Professional.I combine people, processes & technology to elevate RGM capabilities, shape growth strategies & make robust profitable decisions. Internationally experienced in Revenue Growth Management, Commercial Strategy and Business planning in large multinational companies with proven track of successful projects: - RGM capability building, RGM playbook development (zone team, Europe & MEA region)- Automatization and BI tools co-creation - Country 3 year valorization strategy (Pricing, Price pack architecture, Mix Management, Promo Optimization, Trading Terms)- Promo optimization (South Africa, Saudi, Ukraine, Kazakhstan, Russia)- Build a high-performance team & RGM department from scratch on-sitePassionate about insights and analytics turned into actions; improvement oriented.
L'Oréal
View- Website:
- loreal.com
- Employees:
- 88577
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Regional Rgm Lead - South East Asia, Pacific And Middle EastL'OréalSingapore -
Regional Rgm Lead - Promo & Ecom; South East Asia, Pacific & Middle EastL'Oréal Jan 2023 - PresentSingapore1. Drive development of RGM capabilities across the region, ensuring a robust pipeline of valorization initiatives.2. Spearhead the promotional lever for the SAPMENA zone: - Led the creation of the Regional Offline Trade Promotion Optimization tool. - Co-led the development of the Promo Management framework in collaboration with HQ. - Designed and implemented a regional program to embed the framework and facilitate the rollout of support tools.3. Directed RGM initiatives for e-commerce (ECOM): - Acted as the business owner for promotional analysis and AI optimization tool. - Co-led the development of the eRGM framework. -
Head - Revenue Growth ManagementL'Oréal Mar 2021 - Jan 2023· Build a high-performance team with a new organizational blueprint. Recrute & develop team, build trust and effective work relationship· Set up processes and ways of working with other functions to insure in-year execution and financial delivery across Net Salas, Margin & Market Share · Create and conduct RGM training program. Change Management and development of internal RGM capability towards a Revenue and Growth Mindset· Create RGM tool kit (PowerBI performance dashboard, elasticity calculation model, promo library)Establish country promo policy and guidelines (100 M $ annual promo budget). Set up promo optimization process via regular post promo analysis · Lead and conduct strategic price increases· Lead marketing & commercial teams setting up country channel / format strategy with focus on PPA and Mix management -
Revenue Management (Region Capability Team) – Central & Eastern Europe, Middle East & AfricaKimberly-Clark Apr 2019 - Mar 2021Flexible, Central Office London Uk· Lead RGM process for Russia. Build 3-year pipeline of $9M RGM initiatives. Drive RGM thinking with markets around crucial 5 levers of RGM (Price, PPA, Mix, Promo and TT)· Core creating and embedding capability with South Africa team in regard to RGM thinking. Create 3-year strategy of Trading terms, Promo and Mix optimization. Embed TPM and drive decisions based on insights· Lead Promo Optimization stream for - Kazakhstan, Saudi. Create Price Pack recommendations and down count proposal for United Arab Emirates· As a part of global central of excellence team in EMEA play a crucial role in developing and deploying content for RGM playbook program together w/ PwC· Build trust and influence senior stakeholders (BU leadership teams) through networking, appropriate NRM reviews and steering committees. Align key stakeholders to identified opportunities and gain commitment -
Commercial StrategyKimberly-Clark Aug 2017 - Apr 2019· Own pre and post promo event evaluation. Create promo library and develop promotion analytics and share guidelines on improvement of promo calendar (optimal discount depth / lift by pack)· Based on the analysis of promotions revised promo plans 2018 of key customers. Annual optimization effect ~ $ 1.5 M.· Hold Trade Promo Efficiency trainings and capability building session with wider organization commercial organization· From commercial strategy side lead 2018 Budgeting process in order to achieve country financial & brand share objectives· Owns and oversees refreshes of RGM Tools. Track and coordinate reporting and execution around Revenue Management process -
Demand PlannerKimberly-Clark Sep 2015 - Aug 2017· Lead Anaplan (new platform for integrational business planning) launch in Russia. Develop model logic and reporting· Responsible for the successful rollout of Anaplan across CEE region. Adopt solution according to country specifics and needs· Contribute to S&OP cycle, lead monthly sales reviews. Participate in S&OP cycle transformation project (w/ EY consultants)· Regular update of operational sales forecast based on historical sales, planned promo and other events (200 SKUs, 5 sectors) -
Opel, Forecasting & Business AnalystGeneral Motors Apr 2014 - Apr 2015• Sales forecast preparation: setting sales targets, production requirements, stocks management for GM and dealers. Updating Pipeline in accordance with actual sales and production data• Control over production plans and supply of vehicles, analyzing the reasons for deviations from the plans, objectives, preparation of proposals for sales plans adjustment, depending on the actual availability of cars at dealers and GM• Guarantee complete and timely flow of information on vehicles flow and production related issues among GM Russia organization• Timely informing about possible risks to sales plans due to unavailability of cars in general or to specific positions (model, body type, transmission, etc.). Maintaining, timely updating and improving databases / files / reports reflecting all stages of movement of cars in the supply chain from production to sales at retail (Pipeline)• Providing support to the Manager to coordinate work with GM departments (Supply & Demand, Finance, Sales and Marketing, Logistics, New Business Development, Retail Network Development, etc.) to ensure and increase sales plans and their implementation, as well as improve the efficiency of General Motors• Automotive market analysis. Analysis of marketing and sales activity of competitors. Analysis of overall macro-economic situation in the country and trends• Tracking of actual sales performance of the company, monitoring and reporting KPIs• Manage vehicle inventory (age, mix), propose actions to be taken• Accurate and timely reporting and presentation preparation on above mentioned items• Preparation of ad hoc reports and presentations -
Long Term Planning AnalystGeneral Motors Sep 2013 - Apr 2014Portfolio Planning and Program Management Department -
Intern AnalystGeneral Motors Jul 2013 - Aug 2013Portfolio Planning and Program Management Department
Artem Pronnikov Skills
Artem Pronnikov Education Details
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Bauman Moscow State Technical UniversityLogistics, Materials, And Supply Chain Management
Frequently Asked Questions about Artem Pronnikov
What company does Artem Pronnikov work for?
Artem Pronnikov works for L'oréal
What is Artem Pronnikov's role at the current company?
Artem Pronnikov's current role is Regional RGM lead - South East Asia, Pacific and Middle East.
What is Artem Pronnikov's email address?
Artem Pronnikov's email address is ar****@****kcc.com
What schools did Artem Pronnikov attend?
Artem Pronnikov attended Bauman Moscow State Technical University.
What skills is Artem Pronnikov known for?
Artem Pronnikov has skills like Portfolio Management, Business Strategy, Forecasting, Product Development, Business Planning, Competitive Analysis, Market Analysis, Strategic Planning, Supply Chain Management, Vehicles, Automotive, Continuous Improvement.
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