- Led and managed an internal marketing team along with remote contractors, ensuring seamless collaboration and optimal productivity.- Spearheaded the successful rebranding of the business, aligning it with contemporary market trends and enhancing brand visibility.- Formulated comprehensive marketing, business, and brand strategies, contributing to the overall growth and positioning of the company.- Effectively managed budgets, allocating resources judiciously to maximize ROI and achieve marketing objectives.- Developed and implemented ad-hoc marketing strategies tailored to the unique needs of development and real estate projects, ensuring targeted and impactful campaigns.- Oversaw the creation of marketing collateral, including brochures, proposals, webpages, and other materials, maintaining consistency and brand integrity.

As a Global Marketing Specialist at Earthscience IS/ESDAT Environmental Data Mgmt Software, I lead a remote team to achieve sales and marketing objectives within challenging markets. I implement marketing initiatives in line with marketing strategy while tracking and reporting marketing progress and competitor activity to CEO.Highlights of accomplishment in this role include:• I designed and updated creative marketing content for international audiences in Canada, USA, AU, NZ, and other markets.• I produced product training videos for YouTube, including tutorials for SaaS and one introductory video with new branding and a new messaging (https://www.youtube.com/watch?v=yzQJLrInwts).• I authored a full marketing and branding strategy document for 12 months for C-suite with budget requirements, KPIs, and team setup.• I improved and maintained multimedia traffic by implementing paid media strategy primarily for LinkedIn.

While serving as a Marketing Manager at CX Horticulture, I developed a brand identity for a new distribution company and updated existing B2C brands in line with new marketing trends. I headed a remote international team in developing engaging social media and marketing content and improving product merchandising to deliver excellent sales results across Canada, USA, Australia, and Europe.• It is worth mentioning that I boosted sales by 150% (distributed to 20 stores in the US) through marketing partnerships with our largest distributor “HTG Supply”.

Throughout my career as a Creative Lead at GFR Pharma Ltd./Leanfit, I produced creative brand assets for websites and internal and external communications in accordance with targeted audience and market trends. I drafted and implemented brand guidelines for marketing team to ensure maximum brand compliance. I ensured smooth execution of digital marketing strategies by maintaining relationships with the Google team. Highlights of accomplishments in this role include:• I improved brand awareness and positioning within both established and emerging demographics by steering compelling content development across social media and advertising channels.• I maintained alignment with client and company goals by evaluating performance outcomes with Google advertising, Google Analytics, myBusiness, and other Google tools.• I developed “Clean Life Sciences” brand, an umbrella for all products for LeanFit • I enhanced brand identity for new products by directing concept development as well as coordinated a large rebranding project for the top selling products

Working as a Marketing Manager at Steel Toe Jobs, I formulated high-impact digital marketing strategies, including email marketing campaigns to promote company products and services to a diverse population. I optimized workflows, efficiency, and quality by supervising marketing team members and assessing staff performance.Highlights of accomplishments in this role include:• I improved consumer engagement by driving all areas of digital marketing with a monthly budget of $2K, including advertising content, PPC, email campaigns, landing pages, cold calling, and lead generation.• I hired individuals for the program by developing partnerships with local universities and education institutions (including BCIT, the largest academic institution in BC) through LinkedIn and conducting 3-4 class presentations.• I increased website traffic by improving design and functionality of customers’ websites and implementing more effective SEO techniques.

While serving as an Editor and Social Media Manager at Blue Ocean Network, I managed and responded to a heavy inflow of day-to-day email, phone, messages, and social media correspondence from both customers and colleagues. I edited more than four soft news videos related to China for Bloomberg with keen attention to detail.Highlights of accomplishments in this role include:• I increased cross-platform followers on YouTube by managing two social media accounts for a new radio show called “Shifu Says” while conducting recordings with Zen Master.• I strengthened professional relationships with more than 10 cross-functional teams throughout the company to achieve assigned goals.