• Spearheaded digital advertising campaigns in Pay Per Call verticals (Medicare, ACA, Insurance), driving over $1.5M in revenue since August 2023.• Optimised media buying strategies, enhancing ad performance and lead quality, resulting in a substantial increase in revenue across high-competition verticals.• Leveraged data-driven insights to maximise ROI and scale campaigns, achieving consistent growth in Pay Per Call marketing for healthcare and insurance sectors.

• Managed $500,000+ monthly ad spend for e-commerce brands, executing paid media campaigns across Meta, Google and TikTok to drive lead acquisition and customer growth.•Optimized campaign performance through continuous A/B testing of ad sets, creatives, and landing pages, improving conversion rates and reducing CPAs.•Monitored daily ad spend and performance, consistently meeting or exceeding clients' acquisition goals and KPIs.• Implemented automation tools to scale paid media efforts, enhancing campaign impact and efficiency.Developed and documented best practices for paid media strategy and conversion rate optimization (CRO).

Responsible for growing an e-commerce store from $0 to $2,000,000 in under a year.• Product and market research• Media buying team coordination and scaling• Product sourcing and fulfillment • Branding and packaging• Email/SMS/Push funnels and execution• AOV and LTV performance improvement• Split testing offers, products and funnels.

• Developed and managed complex marketing campaigns to drive traffic, leads, sales, and positive ROI in various industries (app installs, insurance lead generation)• Strategy and execution of affiliate marketing campaigns which resulted in over $1,000,000 in revenue for 2014/2015 period.• Information product strategy and development including the creation of upsells, down sells, one-time offers, and recurring payments.• Expertise in PPC traffic acquisition and optimization. AdWords, Facebook, Bing and over 30 other traffic networks (self-serve, managed media buys, specific ad unit networks)• Mobile marketing campaigns from strategy to scaling• Landing pages sales funnel creation by utilizing various online solutions such as ClickFunnels• Ad design and copy creation for a multitude of ad formats and placements.• Advanced traffic, copy, page elements optimization and split testing by using tracking solutions (Google Analytics, Visual Website Optimize) to extract actionable insights from the data and improve ROI• Email marketing, including drip campaigns, email automation, inboxing

Collaborated with clients across diverse verticals to develop and execute digital marketing strategies, consistently delivering positive ROI through targeted campaigns and strategic execution.

• Strategy and execution of mobile affiliate marketing campaigns which resulted in $1,200,000+ in revenue with ROI ranging from 15-25%• Project management and implantation of multiple websites for lead generation purposes• Managed a team of developers and designers.• Strategy and implementation of Google Ads campaigns for lead generation in various verticals.• Managed a team of SEO/SEM experts for organic search strategy.• Business development to identify and grow ongoing projects.

• Managed all aspects of high-trafficked websites, from development to traffic generation.• Complete SEO/SEM strategy and implementation• Detailed reports on implemented changes, promotions, and ROI• Found buyers, negotiated and sold advertising space on multiple online properties• Constant improvement of user experience.• Optimized and split-tested ad assets, landing pages, and funnels to improve CTR and ROI