Artem Sheika 🇺🇦 Email & Phone Number

Toronto, Ontario, Canada

Insurance and Mortgage Product ManagerDriving product strategy and innovation for key verticals at Ratehub, serving ~1.2 million monthly users:- Led the optimization of in-house P&C brokerage, achieving significant YoY revenue growth through data-driven enhancements.- Elevated user conversion rates 5 percentage points above industry standard by implementing UX improvements based on customer insights.- Drove the development of in-house Life Insurance Brokerage, improving the quoting experience for millions of Canadians.- Expanded product offerings to 3 new provinces, broadening market reach.- Implemented cross-selling strategies between business units, unlocking new revenue streams and enhancing the overall product ecosystem.

Toronto, Ontario, Canada

• Grant Awarded: Secured a $5,000 grant from DMZ, a leading startup incubator, to validate the business concept and develop product strategy.• Product Launch Expertise: Successfully led the end-to-end product development and launch of an innovative platform to compare and choose health and wellness services for international students in Canada, addressing issues like language barriers, cultural differences, and navigating the healthcare system.- Conducted extensive user interviews and market research to gather customer insights and validate the product vision.- Developed a comprehensive product roadmap and go-to-market strategy based on competitive analysis and user experience (UX) principles.- Managed the product lifecycle from ideation to launch, implementing agile methodologies for efficient development.- Hired and led a cross-functional team of contractors in design, content, and software development, fostering collaboration and innovation.- Negotiated support with major Canadian colleges, demonstrating strong stakeholder management and communication skills.

• Worked on product development and strategy for two mobile applications:- Developed comprehensive product roadmap and feature prioritization for the AR game, resulting in a user base of over 100,000 active players post-launch- Supported product initiatives for a community engagement app that generated $4.8M in value and 400K hours of community service across 12 states in the USA• Oversaw the work of 10 developers, ensuring efficient resource allocation and timely delivery• Implemented agile methodologies and utilized Atlassian products to streamline development processes by conducting regular sprint planning and retrospectives to continuously improve product development cycles• Translated complex stakeholder requirements into clear technical specifications for the development team

Australia

• Led product strategy and user experience (UX) research for "LocaL2LocaL" mobile app, resulting in:- Development of a comprehensive reporting strategy, optimizing customer onboarding and acquisition- Implementation of data-driven UX improvements to enhance user engagement• Leveraged product analytics to guide decision-making, leading to:- Increased conversion rates and overall sales performance- Improved key performance indicators (KPIs) across the user journey• Collaborated with cross-functional teams to align product roadmap with user needs and business goals

Sweden

• Led product strategy to drive user acquisition and engagement for a top European cloud-hosting provider, resulting in:- 15% increase in website traffic and user engagement through data-driven paid ad campaigns- Expanded product visibility to 1M+ potential customers across multiple channels, enhancing go-to-market strategy• Leveraged product analytics and implemented A/B testing to validate hypotheses, optimizing:- Campaign performance and ROI- User experience (UX) for improved customer journey• Collaborated with cross-functional teams to align campaign objectives with overall product vision and roadmap• Conducted competitive analysis to inform targeting strategies and differentiate product offerings

Postgraduate Certificate, Project Management, A+

Through this program, I gained the essential skills and competencies to effectively manage complex projects and programs from start.

Master'S Degree, A+

Developed a strong customer-centric mindset and gained hands-on experience in designing exceptional service experiences as well as honed.