Building Southeast Asia's first data-driven real estate investment platform→ Building bridges between developers, agents, and investors through technology→ Leading platform development to bring booking.com-like clarity to property investment→ Developing proprietary scoring system for real estate evaluation→ Creating transparent, user-friendly tools for property comparison and analysis

In charge of end-2-end marketing strategy and execution of Fintech business @ Samolet (MOEX: SMLT)

Job Description:Own all brand, marketing and acquisition activities for MTS Fintech, lead team of 40Achievements:-Increased brand awareness from 50 to 64, consideration x1.5 in 6 months without incremental budgets-Built best in class web pipeline; 30% funnel improvement-Turned SMM from purely informational to a selling channel. Its importance continues to grow-Arranged communications power team. Decreased time to market from few days to few hours-Boosted team morale: happiness index grew from 45 to 95%

Developed brand, identity, positioning from scratch, successfully launched in Jun’21

Job description: Own brand building, strategy, acquisition and retention activitiesAchievements:-Led massive activities to boost market share by 5ppts. in 2 months during early pandemic-Launched 20+ campaigns to increase "coolness" of the brand and win over competition by 6ppts.-Delivered 8% trial for new business vertical (groceries) over-performing targets by 40%-Step changed CRM performance to deliver >1% of total sales-Built marketing processes (from briefing to execution) boosting productivity by 50%

Job description: -Own b2c and b2b marketing agenda: strategy and execution for 80+ countries with focus on acquisition, engagement and retention-Redesign co-marketing approach for the regionAchievements: -Direct impact of activities: +$100MM incremental sales; +10% of consumer, +30% of small-medium businesses yearly acquisition numbers -New co-marketing framework developed resulting in acquisition of over 100K new users through partners’ network-Identified freelancers as a new target audience, which became overall business growth strategy; marketing programs delivered ~300% ROI-Led new product launch in Kenya leading to 70% product adoption (within user base) and resulting in doubling the business in 12 months-Developed and coached my team: 2 promotions in the course of 2018 after moderate assessment through 2016-17

Job description: -Develop and implement long-term strategy that will boost agency salesAchievements: -Formulated new sales approach by bridging corporate knowledge with creative world resulting in 20% higher tender success and winning big new clients: L’Oreal, P&G, Gazprom.

Job description: -Ownership of 24 brands’ portfolio with focus on gross profit; end-2-end responsibility including P&L, product, strategy development and execution -Media and Digital lead for all company brandsAchievements: -Developed long-term strategy and re-launched biggest company brand – Tri Medvedya. Step-changed sales and market share performance, gross profit growth +42% YoY-Annual planning for economy brands resulting in gross profit dynamics between +10% and +93% YoY-Owned all media and agency relations, brought yearly fees down by 30% along with satisfaction scores rising 80%; delivered 50% improvement in working/non-working spent ratio; produced 3 TV copies and was the 1st one on the market to bring beer ads back on TV-Promoted from senior BM to marketing manager; 2 promotion among direct reports

Job description: -Worked across most beloved and focus P&G brands: Duracell, Oral-B, Ariel, Tide etc-Lead portfolio strategy development for CIS countries, ensure smooth execution by stakeholder mapping across matrix locally and in HQ-Own on-boarding program for marketing new-comersAchievements: -Developed local strategy and led execution for the biggest-in-10-years-innovation – Ariel Capsules delivering 2% market share in 6 months-Delivered a plan for Lenor brand to turn-around business from -3% to +17% YoY in value-Identified “blue ocean” markets for Duracell bringing 5% incremental yearly volumes on a declining market; introduced new merchandising standards to grow premium portfolio by 200% YoY in Hypermarket formats; launched award-winning BTL campaign and first ever in Russia branded game in social network to gain +1MM users.-Developed and executed new strategy for Hyper/Supermarket + Pharma channels for Oral-B power resulting in volume share doubling in 2 months-Designed and delivered new hires college for P&G marketing with av. score of 4.9/5.0; led MSU campus team and doubled number of applicants-Promoted from BM to senior BM and also from local to a regional role

Job description: -Together with KAM develop trade marketing strategy from scratchAchievements: -Established marketing support model and promo calendars for key retail chains delivering double-digit growth -Led data optimization project resulting in 30% productivity improvement-Re-invented category panel leading to 200% coverage improvement. Got promoted in 1 year after hiring

Job description: -Ensure data quality and deliver strategic analysis to clients Achievements: -Led data optimization project resulting in 30% productivity improvement-Re-invented category panel leading to 200% coverage improvement. Got promoted in 1 year after hiring