- Launched over 250 new products in the DIY, Home & Living, and Lifestyle segments, achieving a contribution margin (CM2) over 30% through strategic market trend analyses, dynamic pricing models, and innovative packaging solutions, enhancing product differentiation and market appeal.- Developed and implemented an AI-based analytics model that increased our product idea generation by 35%, working closely within a cross-functional team and collaborating with key stakeholders to ensure alignment with evolving market demands.- Enhanced vendor engagement by 40% by strategically analyzing and focusing on suppliers with higher response rates, which streamlined our procurement process and improved supplier relationship management across our operations.- Led a nearshoring sourcing project that reduced unit costs by 28%, lowered MOQs by 25%, and optimized lead times by 45% through strategic supplier negotiations and detailed cost model analysis.- Managed end-to-end procurement operations, aligning product and packaging specifications with sustainability and quality standards, which enhanced data quality, compliance, and consistency across processes.

- Managed full lifecycle processes for two brands, optimizing product pricing and inventory levels with effective cost models that led to a 15% increase in brand profitability and a 10% improvement in market competitiveness.- Drove the strategic expansion of our product line by introducing 85 new SKUs with a focus on optimized packaging and sustainable procurement, achieving a 20% increase in product range and a 12% improvement in market response.- Successfully negotiated supplier contracts that resulted in up to a 22% decrease in COGS across the portfolio, significantly improving brand performance and profitability.

- Led the development, analysis, and launch of new tour packages by conducting market trends assessments, competitor analyses, and implementing pricing strategies, alongside strategic promotional efforts, which culminated in the successful introduction of several new tourism products catering to niche markets, increasing annual revenue by 32%.- Cultivated enduring relationships with partner tour operators, hotels, and travel agencies, significantly enhancing the tourism business and establishing strategic partnerships with key hotels that resulted in a 24% increase in hotel bookings within the first year.- Successfully expanded business networks by securing 10 new B2B partnerships from China at major industry trade fairs, which boosted overall tour bookings by 15% and enhanced our international market presence.

Assist in crafting and marketing unique travel packages, leveraging market research to tap into luxury travel trends. Support event and digital campaign efforts to boost agency visibility. Aid in partnership development with key industry players, enhancing service offerings and agency reach. Gain foundational skills in customer service, project management, and industry-specific strategic planning.