   Strategy Development & Implementation: Define and refine sales strategies to achieve growth and profitability objectives.   Sales Operations Management: Oversee all aspects of sales operations, including process improvement and project profitability.   Team Leadership & Training: Guide and mentor sales teams to enhance performance and maintain workload equality.   CRM Management: Proficient in HubSpot to streamline lead management and accelerate deals through the pipeline.   Sales Cycle Oversight: Manage the entire sales process from initial contact to deal closure, ensuring effective client interactions and negotiations.   Growth Strategies: Partner with Marketing to execute growth initiatives and new marketing campaigns.   Reporting & Metrics: Track and report on sales and lead generation activities to drive informed decision-making.   Communication & Collaboration: Build strong relationships with stakeholders and collaborate across departments to align offerings with customer needs.   Content Marketing Alignment: Collaborate with marketing teams to support sales collateral development and align strategies with business goals.   Recruiting & Retention Support: Assist in recruiting efforts and support retention strategies as needed.Experience Highlights:   Sales Process Improvement: Implement adaptations based on retrospectives and key learnings to enhance efficiency.   Lead Generation & Pipeline Optimization: Develop strategies to optimize lead generation and achieve sales targets.   Content Marketing: Align strategies with business goals and support the creation of impactful sales collateral.   Recruiting & Retention: Support recruiting efforts and retention strategies as needed

   Responsible for directing an organic growth strategy across new and existing enterprise accounts ($500K - 10MM). This includes vision setting with the client, account planning and strategy, identifying key growth opportunities, managing the overall financial health of accounts within the portfolio, contract renewals, and SOW creation.   Hire, train, and manage a team. Review account portfolio of Lead and Account Manager team to help the team identify key growth opportunities, track customer engagement, monitor CSAT/NPS, ensure and prepare for gross retention, drive quantifiable business value, and navigate escalations.   Own client lifecycle. Responsible for shaping and driving all client communication. Work closely and collaborate with Ops, Finance, Product, Design, Development, and Project Management teams to transition projects from sales to execution teams, including securing financial data and invoicing, developing written briefs, and the initial setup of resource and utilization tracking across all accounts.   Accountable for stakeholder (SVP/C-level executives), vendor, and client relationship management, expectation setting, planning, prioritization, escalation, troubleshooting, and risk mitigations.    Responsible for P & L. Partner with cross-functional teams to identify savings and revenue opportunities. Report on current account finances across account mgmt team.    Oversee data management of Hubspot sales data collection (pre and post-sale) and management processes, ensuring uninterrupted flow of reliable data from the account mgmt team.

 Oversee and lead business development to drive sales efforts. Identify and build new business to align with growth targets within IT and Healthcare markets. Develop pitches, presentations, SOWs, RFPs, and market research content. Own client lifecycle. Oversee and assist with the recruiting of IT and Healthcare professionals (boolean searches, search engine searches, networking events, screening and interviews, processing background checks, coordinating with HR, and candidate relationship mgmt). Responsible for shaping and driving all client communication to include reports, presentations, client strategy review meetings to review, optimization recommendations, and priorities to internal and external stakeholders. Develop and communicate written briefs for client projects to delivery teams to be used by internal teams to direct their work activities in order to deliver execution. Accountable for stakeholder (SVP/C-level executives), vendor, and client relationship management, expectation setting, planning, prioritization, escalation, troubleshooting, and risk mitigations. Tasked with creating a new Digital business line. To include establishing vertical markets, leading candidate persona training, and identifying and building new business to align with growth targets within Digital. Responsible for P & L. Partner with cross-functional teams to identify savings and revenue opportunities. Report on current account finances across the portfolio.

 Oversee portfolio consultancy of client accounts and stakeholder management. Create and own overarching communication strategy and client profitability and growth.  Accountable for the whole service and relationship of allocated client.  Responsible for problem solving, risk mitigation, and financial management via forecasting and invoicing.  Oversees researching, designing and the implementation of effective communication strategies based on a clear understanding of client needs. Analyzes outcomes and provide strategic recommendations and tactical advice, and oversight of annual client budgets and project estimates-monitoring time accrued against project budgets.  Heads the preparation and delivery of proposals and presentations for use in new business and marketing opportunities and new business pitches or meetings as required. Manages over consultative input and support at all stages of a project (including, but not limited to, briefings, checking drafts, client-specific or industry knowledge or insight, problem solving and risk mitigation (when required), to ensure the project is aligned with strategic objectives, delivered on specification and to the highest quality. Oversee and lead business development to drive sales efforts. Identify and build new business to align with growth targets. Develop pitches, presentations, SOWs, and RFPs. Own client lifecycle.

 Served as primary sales support point of contact. Developed and execute business sales strategy, design in-depth leadership/client-facing reporting, presentations, and proposals (RFP) with recommendations for strategic growth within SEM/GDN, Native, O&O, Audience Extension, and 3rd party.  Managed key accounts and integrated marketing budgets for Auto, Healthcare, Legal, Education, Beauty, Financial, Food Service, Home Services, Dentistry, and Pharmaceutical industries within advertising and digital marketing channels.  Built strong and broad relationships at the strategic partnership level internally (cross-functional teams: billing, sales, product, etc.) and within the clients' organizations. Managed campaigns from start to finish and provide in-depth market analysis with recommended prioritization and brand/digital opportunities for client. Budgeting, inventory avails request, test and analyzing data. Evaluated and report on key campaign performance metrics using intuitive and versatile 1st and 3rd party data visualization and analysis solutions capable of real-time tracking methods relevant to client campaigns. Identify trends and insights to achieve maximum ROI. Developed and oversaw strategic direction and media strategy to include identifying KPI’s, ad creation and keyword optimization, budget oversight /recommendation, contract renewal, and reporting. Led and reviewed the work of fulfillment and optimizations (10-12 staff members) by providing technical guidance and client gained guidance to support client objectives. Led internal communication.

 Planned and executed from start to finish 500k budgeted Cox Communication Leader Launch event in Las Vegas, NV.  Lead briefings and special strategic initiatives and the preparation of project charters, plans, and defined project roadmaps to keep business stakeholders and ELT informed of project status and all related issues.  Managed vendor to conduct research / focus groups and analyze findings - benchmarking against previous research. Reviewed findings across geographies and identified commonalities / variances. Developed and executed plans from the findings including trend assessment/action plans. Developed and executed enterprise-wide communications streams for new solutions and created technology roadmaps/ roll outs involving multiple internal and external stakeholders and initiatives, incorporating diverse channels of communication to support our technology. Oversaw implementation, governance and adoption. Created collateral and program material. Coordinate with cross-departmental (HR, Finance, Legal, Technology, Marketing &Sales) to initiate, plan, execute, anticipate challenges, develop solutions to correct and successfully deliver projects on time/within budget. Planned events, created branded collateral, and meeting logistics and facilitation approaches that yield productive executive planning sessions. Full ownership of enterprise R&R project from conception to completion. Write clean, compelling internal news releases, fact sheets, statements, and messaging. Work with internal digital media and marketing departments to align communications plans.

 Served as primary marketing and sales-support contact.  Managed a team of 2-3 direct reports. Prepared and managed marketing plan and budget. Developed and implemented comprehensive communications plans.  Write clean, compelling news releases, fact sheets, statements, messaging, etc. under deadline pressure. Write and maintain consistent communications and marketing content. Work with the digital media and marketing departments to align communications plans. Contribute and develop content for digital media to complement communications strategy when applicable. Improved existing products and services to increase profitability. Led the development and execution of marketing strategy for KSU's Culinary Program, manage external vendors and vendor product releases. Managed vendor briefings and creative development proces Oversaw analytics, insights, optimizations, and tracking to evaluate campaign performance. Devised strategies and restructured existing marketing programs to drive traffics to hub and increase unique visitors. Oversaw market research and marketplace information & data (e.g., Nielsen). Collaborated with cross-functional teams to identify primary and support activities within the value chain, create and implement great ideas across all digital channels, including but not limited to, websites, social media, email, and mobile. Created and maintained a master index of best practices and all marketing collateral within SharePoint. Developed meal plan pricing and promotion structures for client offerings/products. Oversaw the execution of event plans and media/promotional plans for events. Supported the development of new tools and templates to facilitate launch of new website.

 Managed the development of all traditional and digital marketing tactics from front-to-end for client marketing campaigns and programs: SEO, SEM, social media, direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper and radio advertising. Evaluated and report on KPIs. Recommended/implement strategy. Led client calls and built strategic relationships to add value to business. Developed strategic yearly planning. Ensured projects were completed on time and on budget.

• Worked with vendors and creative agencies to coordinate both local and national marketing campaigns and drive immediate growth objectives. • Develop product communication and create, copy-edit and proofread marketing copy for legal, grammatical, typographical, composition and, or style guideline errors.• Assist with implementing regional marketing directives including advertising, digital, in development of focus groups and research projects, and brand ambassador engagement plans.• Corporate project management. Report Routine Data Reporting and create executive summaries on key results from strategies, plans, and promotions• Work with team to implement marketing strategies to reach target demographics

• Developed and maintained positive working relationships with media and source contacts. • Oversaw the organization of advertising campaigns, inspected layouts and advertising copy, and edited promotional material. Identified and developed content for promotional campaigns and industry programs.• Conducted interviews and produced Little Pink Books editorials.• Selected key people and managed Pink Storming Sessions from which data was collected for magazine content.• Monitor and analyze readership statistics, sales promotion opt-ins and survey results to determine cost effectiveness• Served as the publication’s communication liaison during events. Responsible for creating and delivery event reporting.• Performed thorough quality proof review of all copy for fashion related print and internet content, as well as fashion related advertising copy. Performed substantive line editing to guide copy under magazines editorial vision.• Served as a Pink Event Representative, at events and trade association meetings , overseeing sponsorship, booth management, attendee list management, to promote company and products. • Manage a team of 2-3 direct reports.

• Organized, sorted, and assigned mail distribution for all the employees.• Assisted in the Production of CNN live recording Fixing America’s Schools.• Found supporting or headlining guest speakers and commentators for all CNN platforms.• Delivered accurate and creative on air guests segments and pitched stories.• Managed and updated an active online interactive content database.

• Served as first point of contact for media, musicians and artist.• Efficiently operated office switchboard.• Organized, sorted and assigned mail distribution for all Creative Loafing Atlanta Editorial employees.• Conducted interviews and covered A & E, books, and music stories.• Formatted and copy-edited Soundmenu and Film Clips Sections of Creative Loafing Atlanta.