AS A LEAD ARTIST• Added value to the company by concept-ing B2C-oriented original illustrations and entertaining content to give the brand a friendly and more personalised touch• Uncovered some lapse in UI/UX design that could affect the users’ experience and advised the directors on strategic measures to change the visual layout• Concept-ed project charter template for approval, before spearheading the projects as a lead artist and project manager• In-charge of hiring and leading a team of artists best suited for the client’s demands, as well as ensuring the prompt and efficient delivery of their creative works• Forecasted the costing and budgeting of the project beforehand and assisted in closing the deals with the clients• Publicity outreach for prints and publications, as well as ensured quality control for the final printingsAS AN ARTIST-DESIGNER• In-charge of the company’s brand identity, from packaging and merchandising to marketing collaterals and promotions• Concept-ed and executed illustrations for the clients and the company’s print and digital use• Familiarised and worked on HTML/CSS/WordPress websites for both the front and back-end system performances• Scanned and incorporated websites through GTMetrix services to ensure that the websites are performing optimally• Prior to the rise of social media, I used traditional mediums to build an organic traffic of 1000 of users to the website dailyAS A PHOTO & VIDEO PRODUCER• Sourced: location, light sources. In addition to planning the storyboard prior to the shoot• Incorporated big goals and ideas into feasible budget and technical setup• Sourced and led a group of assistants-enthusiasts and inspired them to work for exposure• Lead and guided freelance photo editors• Planned and chose decorative elements, models and final looks for projects• Defined the mood of the posing style and the lighting• Ad-hoc tasks like assisting other photographers, as well final photo/video editing