Art Frickus

Art Frickus Email and Phone Number

Oprichter en eigenaar van Nederlands eerste Shopper Marketing Bureau @ Conspicuous
North Brabant, Netherlands
Art Frickus's Location
Moerdijk, North Brabant, Netherlands, Netherlands
Art Frickus's Contact Details

Art Frickus personal email

n/a
About Art Frickus

More then 25 years experience in trade marketing, channel development and category management. Food and non- food. Entrepeneur and expert in shopper marketing and insights.The shopper and shopfloor is my passion!Specialties: Expert in shopper marketing, trade marketing, category management and shopper insightsRetail projects (experience) in West & Central and Eastern Europe.Result driven and pragmatic. Makes it happen!

Art Frickus's Current Company Details
Conspicuous

Conspicuous

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Oprichter en eigenaar van Nederlands eerste Shopper Marketing Bureau
North Brabant, Netherlands
Website:
conspicuous.eu
Employees:
1
Art Frickus Work Experience Details
  • Conspicuous
    Oprichter En Eigenaar Van Nederlands Eerste Shopper Marketing Bureau
    Conspicuous
    North Brabant, Netherlands
    View
  • Conspicuous
    Owner
    Conspicuous "Shopper Marketing Result Company" Jan 2009 - Present
    Zevenbergen
    The shopper is king. Behavior will lead to attitude and loyalty!It's about making the difference in 1.8 seconds at the point of purchase. Increase your ROI of trade and in-store marketing efforts and build your brand.Call 06 - 53 98 11 24 to find out how.
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  • Het Perfecte Schap
    Managing Partner
    Het Perfecte Schap Sep 2020 - Present
    Alkmaar, Noord-Holland, Nederland
    Snel, betrouwbaar en tegen een lage total cost of ownership Het Perfecte Schap ontwikkelen en/of testen? Conspicuous en Hamilton Bright slaan hun handen (en expertise) ineen. Van 'echt' shopper onderzoek tot executie!
  • Shopperdoctor
    Shopperdoctor
    Shopperdoctor Mar 2013 - Present
    Winkelvloer
    U heeft een prachtige winkel. U heeft geweldig personeel, aardige klanten maar ziet óók dat nog veel mensen uw winkel passeren en dat niet iedereen iets koopt. U heeft al van alles geprobeerd, maar het knagende gevoel blijft…U mist omzet. Hoe kan dat? Wat is de oorzaak? Waar moet u beginnen?Shopper Doctor® kan uw winkel binnen 8 uur aan meer omzet helpen.Hoe? Door de winkel vanuit de ogen van de (doelgroep)shopper te bekijken en de winkel aan te passen aan het gedrag van deze shopper.
  • Efmi Business School
    Gastdocent
    Efmi Business School Jan 2000 - Present
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  • Shell
    Format Development Manager Retail | Part-Time A.I.
    Shell Jan 2015 - Dec 2015
    Rotterdam Area, Netherlands
    Shopper & consumer centric development of Shell's new non -highway shop concept "Deli by Shell".A to Z "greenfield" project: from strategy, creative briefing, design, format guidlines, business case, instore communication strategy, category management rule setting untill implementation.
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  • Caracter 1.8
    Managing Director And Co-Founder
    Caracter 1.8 Sep 2008 - Jan 2010
    Caracter 1.8 is Hollands first Shopper Marketing "hands on" advise consultancy. Caracter 1.8 lead, guide, advise,train and support leading companies in Shopper Marketing projects and processes. To be successful in today's marketplace companies need an aligned commercial proposition for the consumer,shopper and customer. Shopper Marketing lies at the heart of this success.According to Deloitte’s recently published industry report titled “Delivering the Promise of Shopper Marketing,” companies that have embraced shopper marketing as an integral part of the marketing mix are growing 50% faster than the categories in which they participateShopper Marketing enable companies ( suppliers and retailers) to enhance the shopping experience to engage the customer, influence their purchase decisions and boost brand loyalty. Contact Caracter 1.8 if you would like to know how Shopper Marketing can help you to improve your ROI !
  • Boost Group (Nebus Loyalty)
    Sales Director Europe
    Boost Group (Nebus Loyalty) Jun 2007 - Sep 2008
    Lead & develop sales organisation (Holland, Belgium, Turkey, Czech Rep, Slovakia and Polen)Optimize internal sales processesDevelop Trade Marketing Strategy for Nebus Loyalty Europe.
  • Anheuser-Busch Inbev
    Customer Marketing Manager Central & Eastern Europe
    Anheuser-Busch Inbev Jan 2006 - Jun 2007
    Develop and implement Category Management in CEE countries. E.g. category Management projects in Russia with Luk Oil, Ukraine withFurshet, Czech Rep. with Ahold and Croatia with Konzum Implement a sales and marketing change program, based on InBevand FMCG best practices. It provides the commercial teams (Sales,Marketing, Channel Development, Research & Insights and Innovationsone common language, one common approach and common focus. Accelerate knowledge in the countries by preparing a step by stepinsights program in order to meet the targets
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  • Anheuser-Busch Inbev
    Channel Development Manager Off-Trade
    Anheuser-Busch Inbev Apr 2005 - Jan 2006
    Lead and develop 8 direct reportsExpansion of trade marketing domains (see description Trade Marketing Manager) with: Channel Marketing Translate and develop marketing plans into effective below the lineactivities Hertog Jan Brewery Structure and improve profitability of the marketing aspect of the brewery( guided tours) Active participation in international category management projects(mostly in Eastern Europe)
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  • Interbrew
    Trade Marketing Manager Retail
    Interbrew Nov 2000 - Mar 2005
    Lead and develop 5 direct reports Domains: Business analyses, in-store communication, categorydevelopment, customer and shopper insights, trade communication andsales efficiency· Developed and implemented an advanced computerized ManagementInformation System (dashboards) around channel/account/brandprofitability and effective promotions. After two year’s increase ofeffectiveness up to 6% of the total commercial margin and increase oftransparency of promotions. Re-structures internal processes around BtL (promotions and P.O.S.) Implemented ECR,Category Management and Trade Marketing inorganization. Developed and rolled-out different retail solutions (in-storemerchandising solutions) and refine beer shelf (aisle) lay-out. Increase of customer (retail) satisfaction on trade marketing and accountmanagement aspects. Alignment with sales organization by quantifying trade marketingactivities in incremental profit, sales or volume (transparency)
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  • Ralston Purina Northern Europe
    Retail Solutions Manager Benelux
    Ralston Purina Northern Europe Sep 1999 - Nov 2000
    Project manager of a category management project with Albert Heijn Project manager of a category management project with GB(Belgium) Cooperated with a category management project with Wall-Mart(Germany) Implemented Trade Marketing and Category Management “way ofthinking” in organization Developed and implemented European Pet care shelf lay-out
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  • Rothmans Nederland Bv
    Category Manager /Ecr Manager
    Rothmans Nederland Bv Jul 1996 - Sep 1999
    Amsterdam, Noord-Holland, Nederland
    Developed and executed Rothmans assortment and “shelf vision“internally and at different retailers. (Category Management projects withShell,Esso, BP,Spar,Co-op)Founded Category Management/ECR ( Efficient Consumer Response) thinking within RothmansBenelux and set-up Trade Marketing Dep. Initiator and designer of a local marketing tool ( turn marketing and salesdata over to actionable field sales tool)
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  • Rothmans Nederland Bv
    Sales Positions
    Rothmans Nederland Bv Aug 1988 - Jun 1996
    Occupied the following positions from 08-88 till 07-96:Sales Promoter, Account Sales Promoter, Account Promoter and SeniorAccount Promoter
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Art Frickus Skills

Shopper Marketing Shopping Trip Management Shopper Insights Instore Marketing Channel Management Category Management Trade Marketing Shopper Activation Make The Difference On The Shop Floor Increase The Roi Of Companies Management Marketing Activation Channel Partners In Store Marketing Return On Investment Fmcg Sales Management Retail Marketing Management Consumer Behaviour Marketing Strategy Strategy Market Planning Marketing Customer Insight Sales Merchandising Account Management Retail And Shopper Merkontwikkeling Consultancy

Frequently Asked Questions about Art Frickus

What company does Art Frickus work for?

Art Frickus works for Conspicuous

What is Art Frickus's role at the current company?

Art Frickus's current role is Oprichter en eigenaar van Nederlands eerste Shopper Marketing Bureau.

What is Art Frickus's email address?

Art Frickus's email address is in****@****uous.eu

What skills is Art Frickus known for?

Art Frickus has skills like Shopper Marketing, Shopping Trip Management, Shopper Insights, Instore Marketing, Channel Management, Category Management, Trade Marketing, Shopper Activation, Make The Difference On The Shop Floor, Increase The Roi Of Companies, Management, Marketing Activation.

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