Empowered startups to craft high-impact Web3 sales and marketing strategies, strengthening brand positioning through SEO, social media, and targeted community-building techniques. Engineered integrated Web2 and Web3 campaigns and secured strategic partnerships to amplify brand visibility and influence within the Web3 ecosystem, establishing each startup as a competitive force in the industry.

Drove engagement with industry leaders, entrepreneurs, and innovators in Web3, sharing cutting-edge trends, success stories, and actionable insights to elevate brand presence. Crafted and implemented high-impact strategies focused on sustainable revenue growth for tech and Web3 startups, positioning them for long-term success. Cultivated an active community of entrepreneurs and marketers, delivering consistent value through practical advice, trend updates, and expert-driven content.Key Achievements:• Hosted high-profile episodes featuring top industry experts, significantly increasing viewership and thought leadership credibility.• Developed a series of comprehensive marketing guides that spurred audience engagement, leading to notable growth in followers and subscribers.• Built and nurtured an interactive online community, driving substantial increases in both subscriber numbers and active engagement.

Proactively engaged with Huobi’s global crypto community, delivering valuable insights on blockchain and cryptocurrency to drive user growth, retention, and influence customer conversations. Focused on boosting user acquisition and trading volume on Huobi’s mobile app by building an active, informed user base.• Produced weekly livestream content, averaging two sessions per week, with a combined audience of approximately 25,000 views, effectively enhancing community engagement and visibility.• Served as a thought leader within the Huobi Community, fostering in-app engagement by sharing knowledge on listed tokens, hosting discussions on airdrops, promoting special events, and collaborating with top industry influencers in panel discussions.

Directed the creation and execution of forward-thinking content strategies that aligned with the company’s vision and emerging Web3 trends. Successfully secured prominent industry speakers, delivering impactful presentations from leading thought leaders and influencers. Curated dynamic conference programs encompassing blockchain, cryptocurrency, NFTs, and DeFi, designed to engage both seasoned experts and newcomers alike. Amplified brand presence within the Web3 ecosystem through strategic partnerships, media outreach, and community-driven content initiatives.Achievements:• Conducted exclusive interviews with 50 influential leaders from Web3 and TradFi, featured at the WOW Summit Hong Kong 2024, enhancing event credibility and reach.

Spearheaded the marketing strategy for Solv Finance, a pioneering Web3 project leveraging financial NFTs to revolutionize traditional finance. Drove awareness and adoption of blockchain solutions addressing key inefficiencies in conventional financial instruments. Boosted platform visibility and user engagement through high-impact campaigns, strategic partnerships, and community-focused initiatives, positioning Solv Finance as a leader in the Web3 finance landscape.

Founded in 2019, the Labuan Fintech Association is dedicated to advancing the FinTech conversation across the region. By uniting forward-thinking professionals and organizations committed to promoting FinTech and Labuan’s role within the sector, we aim to unlock global opportunities and invite companies worldwide to explore the potential that Labuan offers in the evolving FinTech landscape.

Assembled and led a high-impact hybrid team to drive brand awareness and accelerate growth across the APAC region. Achieved Tier 1 media coverage in leading outlets, including Bloomberg, Financial Times, Wall Street Journal, SCMP, and Coindesk, enhancing brand credibility and visibility. Executed strategic go-to-market plans for high-profile projects, including a $3 billion digital bond issuance for China Construction Bank and a $10 million equity token IPO. Built an engaged community of 25,000 users, successfully expanding the retail token holder base.

VP, Business Development for Custody ServicesLed the development of a robust client pipeline for custody services, aimed at fostering and expanding the demand for digital assets. Oversaw business opportunities across OTC Trading with Asia’s leading digital assets brokerage, OSL, and Exchange Services with ANXONE’s institutional-grade platform tailored for professional traders. Targeted client acquisition included crypto funds (small-to-medium), digital asset exchanges, token issuers, high-net-worth individuals, family offices, as well as financial institutions and corporations.General Manager - Katalis DigitalDirected a dynamic team of technologists, creatives, strategists, and digital natives to drive growth through innovative marketing strategies. Focused on delivering integrated, digital-first marketing services to help businesses thrive in a digital-centric world, continually experimenting and advancing the boundaries of digital marketing.ICO AdvisoryGuided ANX Advisory’s efforts to design and execute successful token sales, providing end-to-end advisory services. Leveraged a team of multidisciplinary experts to offer comprehensive strategic consultation across all facets of token sales, including Token Sale Framework, Technical Development, Marketing, Distribution, and Legal Support, ensuring seamless execution and strong market entry for clients.

Drove rapid, scalable expansion of a SaaS marketing technology platform, integrating IoT and Blockchain to deliver innovative online-to-offline (O2O) experiences and strengthen customer loyalty. Built a strong presence across the US, Asia Pacific, Northern China, and Europe, acting as a tenacious sales leader and strategic partner.Core Responsibilities:• Established brand presence and a diverse customer base in key global markets, including the US, APAC, Northern China, and Europe.• Spearheaded business development for both customer acquisition and strategic partnerships, ensuring sustainable growth and robust client relationships.• Led client service and account management with a consultative approach, deploying tailored solution-selling strategies to meet client needs.• Created and delivered compelling RFPs, presentations, and sales pitches, effectively showcasing value propositions and driving engagement.• Executed enterprise-level solution selling, including in-depth demo presentations to secure new business.• Negotiated sales contracts and customized solution pricing, ensuring mutually beneficial terms for clients and the company.• Coordinated cross-functional teams to optimize project execution, enhance operational efficiencies, and prioritize sales goals.• Maintained data-driven sales reporting, including call activity, productivity metrics, sales forecasting, and profit-and-loss analyses, to track performance and guide strategy.

Led the sales and execution of digital marketing solutions for Tier 1-3 businesses across Asia Pacific, Europe, and the U.S with a core focus in Technology, Hospitality, F&B, eCommerce, and Professional Services.Responsibilities included: - Developing digital sales and marketing strategies to improve conversion rates and ROI- Execution of lead generation campaigns to target client profiles in key market segments- Led integrated digital marketing communication activities including social media, websites, email, SMS and mobile apps for customer retention and growth of a brand loyalty- Planned and strategized advertising and marketing budgets- Participated in various sales and industry events as a Speaker and Trainer (e.g. MTRCorporation, Hong Kong Productivity Council, Asia Digital Analytics Summit, Canadian Chamber of Commerce, Hong Kong Freelancers and SME Meetup Group).

Provided advisory and sales expertise for WHB, a US-based Real Estate solutions provider with the mission to accelerate real estate revenue growth through custom education, lead generation, partnerships, and business opportunities development.Responsibilities included:- Development of online lead generation and referral strategies for subscription-based revenue model (USD 53K/mth over 2 years)- Created ongoing, engaging content (articles and video) to sustain retention and reduce churn by 30%- Analyzed market needs and conducted competitor research to maintain market leadership.- Developed list building and inbound lead strategies.- Optimized the website for conversion and search engine marketing to increase lead generation and conversions by 28%

Lead a team of 10 in 6 geographical locations to develop and implement the information architecture and system to support one of IBM's leading enterprise products, WebSphere Product Center.Career Highlights:- Developed and published product documentation library, translated to all G1 international languages- Collaborated with and managed close to 30 team members- Timely implementation of an information system within tight major and minor release cycles- Identified gaps between technical information and user experience to enhance product usability by 25+%- Acquired and compiled all required information to meet the compliance with IBM ISO standards

Provided technical expertise in Network Operations, Information Development, Quality Assurance for US-based clients in Banking, Brokerage, Insurance, and Consumer Electronics industries, including:- Samsung Electronics- Wells Fargo- Charles Schwab & Co- State Compensation Insurance Fund- MCI Systemhouse- Wired Digital- Levi's Strauss & Co.- Organic, Inc.Responsibilities included:- Development of custom information management systems with RoboHelp, Dreamweaver, and Java- Constructed the architecture of operational processes and procedures for Level 1 support- Documentation of product code (C++ APIs and SQL) - Feasibility testing of Client/Server environment for high availability- Business impact analysis and reporting of ongoing network traffic and system issues- Facilitated technical education workshops on Siebel and Oracle for Level 1 and 2 support teams