Arthi Ramalingam Email & Phone Number

Bengaluru, Ka, In

India

At Eternz, we believe that Jewelry serves two purposes: enhances individual beauty & provides a means of self-expression. It's all about 'Adorn & Express. We are building the largest curated marketplace for Jewelry. Are you a jewelry enthusiast with a passion for e-commerce innovation? Do you thrive on creating exceptional experiences from the ground up? Do reach out to us.

Bengaluru Area, India

• Leading brand marketing at udaan- Acquisition, Engagement & Retention for categories. udaan has about 3 Million users currently & 60% market share in India's Kirana E-commerce Space.• ATL & BTL Campaigns, Retailer & Seller Engagement Programs, App & Web- Experience for new users, owning top of the funnel. • Led Brand marketing for new verticals like udaan Industrials, Express & Capital• Media & Agency partnerships & coordination• Performance Marketing, SEO - content generation… Show more • Leading brand marketing at udaan- Acquisition, Engagement & Retention for categories. udaan has about 3 Million users currently & 60% market share in India's Kirana E-commerce Space.• ATL & BTL Campaigns, Retailer & Seller Engagement Programs, App & Web- Experience for new users, owning top of the funnel. • Led Brand marketing for new verticals like udaan Industrials, Express & Capital• Media & Agency partnerships & coordination• Performance Marketing, SEO - content generation to boost SERP• Product & Product Marketing• Leading & program managing new initiatives & projects Show less

Bengaluru Area, India

• Built & led marketing, branding & in-app merchandising team from scratch• Program managed major sale events at udaan• Closely worked with co-founders in developing & implementing Branding & User engagement strategy for udaan across India• Responsible for advertising product adoption & repeat- generating revenue• Developed GTM strategy for Electronics, Home & Kitchen brands on udaan • Conceptualized & executed in-app merchandising properties for business use cases

Bengaluru Area, India

• Head of Marketing : Offline & Online marketing, ATL & BTL activation, Brand marketing, Content & Communication• Built & executed strategy for new acquisition, engagement programs for retention & repeat• Planned & executed 5+ Store launches & User Engagement Programs across cities• Agency Partnerships & Coordination for the execution of brand, media & PR plans

Ahmedabad Area, India

• Founded a fashion start-up & developed the business/ working model of fashion brand "Eternz"• Built a strong team & launched Fashion Accessories for women & kids and Western Clothing Categories. • Recognized & funded by Prime Minister’s start-up initiatives• Established strategic alliances with 16+ e-commerce portals like Amazon, Jabong, Flipkart, Firstcry & so on.• Start-up’s journey registered & covered in IIM Ahmedabad Case Study- currently taught in PGP classes at IIM… Show more • Founded a fashion start-up & developed the business/ working model of fashion brand "Eternz"• Built a strong team & launched Fashion Accessories for women & kids and Western Clothing Categories. • Recognized & funded by Prime Minister’s start-up initiatives• Established strategic alliances with 16+ e-commerce portals like Amazon, Jabong, Flipkart, Firstcry & so on.• Start-up’s journey registered & covered in IIM Ahmedabad Case Study- currently taught in PGP classes at IIM Ahmedabad & IMT Ghaziabad• Launched premium clothing at one of India’s top 5 Fashion shows- Bangalore Fashion Week • Brand received national-level media coverage - The economic times, The Times of India, Deccan Herald & shiksha.com, IIMA magazine & got featured in the landing page of amazon.in, hopscotch.in, firstcry.com• Supply Chain- Set up a production unit & supply chain network for raw material & finished goods. Developed a supply chain network to import products/raw materials from China Show less

Dubai, United Arab Emirates

• Developed new communication strategy - India, Philippines, Pakistan & Bangladesh• Developed the optimum media mix for the remittance category in the UAE

Pgdm

Activities and Societies: IIMAverick Fellowship Awards for entrepreneurship | Winner in an International Strategy event- ‘Infibeam.com.

Bachelor'S Degree, Electronics And Communication Engineering