Hada Mundo Textile Studio creates custom bespoke prints & pattern for fashion brand, stationary&packaging, interior and home decor. Open for commision and collaboration project

- Overseeing the operation of Design, Merchandising/sourcing and Buying team.(Team of 40)- Evaluating and resolving technical feasibility, design optimization and production issues- Researching and monitoring existing customer insight, market gaps and possibilities, plus trends to identify potential product opportunities.- Optimizing style development number to potentially fit with the OTB number. - Ensuring the cancellation rate will not exceed 30 per cent of the development after buying session. (*2021achievement: the cancelation rate decreased to 13% from 40% in 2019)

Job Description Summary : Authorizing actionable directions for all collateral departments of Lyn Around and Quinn from design to the marketing and sales. Ensuring that brands remain recognisable and up-to-date. Mentoring operation and performance of all departments (minimum 200 people), Leading the team in achieving brand’s yearly sales targets, which is approximately 26 million USD

• BRANDING- Developing brand idea: the core of the corporate identity designed to build the communication of the brand including brand's promise, belief and storytelling.- Providing design directions for all collateral departments, designer team, production team and other visual communications media team. • PRODUCT DEVELOPMENT & COMMUNICATION- Sourcing new innovations-new factories by visiting trade fair (Paris, Korea, China, etc.)- Overseeing the price of new products and analysing the potential profitability.- Monitoring the reactions of customers and retail chains to new products and brand initiatives.- Applying both strategic and creative thinking to create product-advertising campaigns.- Analysing competitor's strategies and tactics to improve all product campaigns of the company.- Developing communication strategies and briefs to creative business partners i.e. e-commerce consultants, graphic design firms, package developers and fulfilment agencies.- Analysing sales data to update product category, determine new products and delete underperforming products.• SALES AND MARKETING- Analysing marketing situation, such as consumers, competitors, trends, SWOT, etc.- Creating CRM events to increase brand awareness.- Monitoring sales record and analysing sales volumes, sales trends, product stocks and week cover to create marketing plans including strategy and tactics for product launches, early lifecycle and late lifecycle of products, promotions strategies, communications strategies, etc.-Executing strategies with cross-functional teams such as marketing operation team, retail operation team, export team, the PR team• PUBLIC RELATIONS- Managing and balancing marketing communication budgets.- Overseeing press release with interesting messages that are relevant to target audiences.- Overseeing the production of campaign adverts, TV selling, roadshows, exhibition stands, the fashion set in magazines, website and social media. See less

Develop innovation / line extensions: research sourcing and packaging options, negotiate pricing, track category trends, competitive activity, and additional indicators with an emphasis on drawing strategic insights from the data

-Responsible for all production work. from concept to designs, from designs to prototypes, over 300 designs per season include prints, apparel collection, denim collection, sports collection to business collection.-Tasked in training employees about the features of the product in every season. -Worked closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding.

Responsible to the class of Fashion Merchandise for a third year student and a special thesis advisor for a fourth year student.

Worked as a short-term of graduated teaching assistant in the class of Material Process for a second year student and the class of Fashion Merchandise Management for a third year student.