As part of the Alfinet team, one of the seven "Shopify Plus Partners" in Latin America, I have played a key role since mid-2022, leading performance processes, data management, and paid media strategies across various channels.Under my guidance, we have witnessed exceptional growth, with successful cases increasing revenue by over 87% from 2022 to 2023, while maintaining an average ROAS of 10.06 and a repurchase rate of 17.83%.Overall, I am annually responsible for managing over 7 digits of investment across various paid media channels for our client portfolio.During my tenure here, I have had the opportunity to work with renowned companies such as Bold Snacks, Fueltech, BASF+, Pretorian, Lubs, and Troca De Luxo, among others, collectively representing revenue in excess of nine digits annually.Job Description:• Team leadership;• Conduct onboarding, training, development, and feedback meetings;• Manage relationships with over 20 client accounts;• Develop monthly strategies to improve performance and exceed predefined goals;• Consult, format, and analyze data to gain accurate and dynamic insights;• Conversion rate optimization (CRO) and A/B testing;• Management of ads on platforms such as Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads;• Monitoring and optimization of KPIs such as CPM, CPC, CTR, CPA, ROI, ROAS, CAC, and LTV.

Another online store focused on the women's accessory niche, with all its structure and action plan developed by me. By the end of July 2021, it had achieved a gross revenue of R$163,370.59.

Online store focused on the footwear niche, with all its structure and action plan developed by me. By the end of April 2021, it had achieved a gross revenue of R$1,004,948.57.