Art Vijayaratnam Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

• Responsible for design and development of Foundation related marketing and fundraising materials, and event collateral for print and digital• Develop presentations for speaking engagements with audience of over 1,000, and for senior-level executives • Produce proposals, case for supports and pitch decks that have received over $5,000,000 in cumulative funding• Oversee brand awareness campaign execution and maintaining brand image in paid advertising, both digital and out of home• Maintaining a programmatic content library• Administrative support to the marketing and communications team as needed

• Designed Contours Volume IX for McGill Law Student Association. Created the cover and layout design for all articles included• Designed rebrand for Beauty by Kushy, a small business focused on esthetician services. Rebrand included a new logo, refreshed layout and content design and strategy for content creation.

• Designed logos and graphics for social media content marketing and layout design for e-commerce websites• Maintained SEO best practices on e-commerce sites with consistent updates, increasing visitor sessions by 76%• Developed email marketing campaigns on Mailchimp and Klaviyo for sales campaigns and automated drip campaigns• Increased email open rate for e-commerce brand by 12.7%• Provided visual direction and strategy for paid social media campaigns on Facebook, Instagram and LinkedIn• Created and developed lead generation campaigns for email capture and sales conversions• Performed research on clients’ digital marketing practices, market research and competitor analysis to develop strategic marketing plans for email, web, and social media

Toronto, Ontario, Canada

• Experience in researching, writing and editing various communication materials for OFA intranet content and other marketing materials• Developed, implemented and evaluated different communication plans for a wide variety of internal initiatives and events• Supported the manager of Business Services and Strategy Branch by assisting with planning and coordination of internal events and participating in the development of divisional branding and communication toolsOFA Innovation Lab General Member• Assisted in the development of an internal discussion board for staff titled "OFA Conversations"• Designed branding materials and email marketing for project initiatives

Postgraduate Certificate, Strategic Relationship Marketing

Program focuses on customer relationship management (CRM) and customer experience fundamentals.

Bachelor Of Arts (Honours), Political Science And Government

Activities and Societies: Queen's Amnesty International - Marketing Executive Heart 4 Heart - Marketing Co-Chair Queen's International.