Husband and proud father of 2 boys (my vocation) - I have balanced this with an impressive track record of 12+ years in brand management at Procter and Gamble (my occupation).My experience is unique - I had the incredible opportunity to work on incredible advertising campaigns and major, billion dollar businesses doing everything from business analysis, forecasting and P&L management, customer strategy and business modelling, agency management and upstream innovation planning and equity positioning. Beyond this, I have a deep specialization in creating meaningful, customer-led growth the categories my brands play in. This requires a far deeper level of insight, broader thinking on the customer context and relevant competition, and often entails innovative approaches to learning and commercialization, often involving external partners.