Senior Marketing & Digital Manager France, Belgium, Switzerland
Neuilly-Sur-Seine, Ile-De-France, France
Elaborate and drive the marketing and digital strategy for all Warner Bros. Discovery networks in France and french speaking territories (Adult Swim, Cartoon Network, Boomerang, Boing, Toonami, Warner TV and TCM Cinéma).• Run 360° creative campaigns in collaboration with internal / external stakeholders (creative, PR, programming, social, paid media, EMEA office, affiliates, agencies) to raise brands awareness and drive linear / on demand consumption.• Develop the marketing relationship with affiliates and partners to maximize brands and content exposure and support our acquisition, retention and upsell strategies.• Build budgets to effectively execute paid media campaigns to support key launches and brands.• Drive digital and social strategy (YouTube, Facebook, Insta, TikTok, Twitter, websites, influencers) set and monitor KPIs.• Work closely with international counterparts, commercial stakeholders and all WarnerMedia units (Theatrical, Games, Consumer Products) to align the marketing strategy with company business objectives.• Lead the marketing and digital team (7 people) and manage the annual budget.