I'm a passionate marketing leader with +12 years experience in the Entertainment industry working for several media companies such as Warner Bros. Discovery, RTL or Canal+.My role is to translate the company's strategic vision into an achievable, efficient and innovative (if possible) marketing action plan.From strategy to execution, I develop 360° marketing and digital campaigns with commitment and teams empowerment. Some of them have received marketing awards.---------------------------------------------------------SKILLS & EXPERTISE• Brand building, brand image, brand awareness• 360° marketing strategy (creative, social, PR, partnerships, experiential, media, product, influence)• Consumer acquisition, retention and upsell strategies• BtoB and BtoC events• Social media content strategy suitable for each platform• Media buying• Direct and cross-functional team management• Work in an international environment• External agencies management