Content Planning: generation of content guidelines based on content strategy and brand territories, business needs and audience insights (Social Listening & Search Intentions). Creation and approval of content and editorials;- Growth Strategy: execution of routines and processes with the Content Hub to continuously improve engagement results in Social and Blogs;- Campaign Management: briefing, approval and monitoring of content campaigns (always on) and campaigns with influencers and content creators.

Responsible for coordinating the content area, working with B2B audiences. B2b and B2C in fronts of blog, rich materials, email marketing, email nutrition and social media.Main activities:- Coordinate external demands and a team of 3 people;- Planning, briefing and monitoring of campaigns and freelancers for B2B and B2C communication channels;- Follows and deepens in the recycling, packaging and regulatory affairs market in search of relevant data and information;- Monitor performance metrics for better engagement and brand presence results;- Content construction management as support for the marketing team- Responsible for scaling lead generation via content channels.

- Content marketing analyst in charge of writing and producing content, Inbound Marketing and search engine optimization (SEO). Creation of industrial segment content for blog, website, materials (e-books, infographics, checklists, spreadsheets, etc.), email marketing, landing pages, videos, podcasts and social networks.- Managing social media like Facebook, Instagram, Linkedin and Youtube and creating ads.Lead nurturing, triggering email marketing and newsletter through RD Station. Campaign creationDisplay and Google Adwords Search.

Management of the entire content marketing strategy and inbound outreach for lead generation.In content:- Creation of content marketing strategies according to the company's strategic focus;- Analysis of actions taken and report of the results obtained;- Constant alignment with the area's multimedia designer;- Publication of articles and the entire chain of actions;- Management of the execution of the editorial calendar;- Copyrwriting of all materials.In lead generation:- Planning and creation of inbound automation flows (integration and nutrition);- Publishing and SEO optimization of the blog and rich materials on the website;- Management of Lead Scoring criteria for pre-sales;- Constant SEO and copywriting optimization;- Creation and triggering of marketing emails.

- Coordinating the development, implementation and measurement of the Marketing Campaigns and Brand Strategies for GM.