Arthur H Email and Phone Number

•Researching and preparing keywords for the existing iOS and Android apps •Responsible for increases in ranking for key keywords across different countries, for a 110 percent increase in organic installs on iOS and 266 percent increase on Android, 50 percent increase in registrations, and a 20 percent increase in organic first-time depositors (Exness’s paying users) •Collaborating with the product team to increase and improve ratings as well as encourage positive reviews across all app stores (resulted in an increase in rating for 70% of all countries (53 out of 76) on Android)•Constantly collaborating with the SEO, product, and search ads teams to increase the apps’ visibility•Responsible for the creation and maintenance of the roadmap for visual and textual content changes as well as the planning of A/B testing on the mentioned content•Guiding designers, localization experts, and content writers to develop visual and textual content for CRO purposes•Hypothesizing, setting up, analyzing and reporting A/B testing on App Store (Product Page Optimization) and Play Store (e.g., change in screenshots in Thailand (iOS), result: applied with +12.00% to +29.60% improvement, with 100% confidence as reported by Apple)•Setting up Custom Product Pages (App Store)

•Researching and preparing keywords for the existing iOS app and the upcoming Google Play one •Was responsible for doubling downloads for the iOS app•Managed a 30 percent increase in sales for the iOS app•Managed increases in keyword rankings globally•Ran Apple Search Ads •Prepared Apple Search Ads bi-monthly reports •Worked on mobile app product development (proposing changes to the development team) and UX team•Worked on influencer marketing, email marketing and other types of promotion

•Taught a variety of commerce subjects – Economics, Accounting, Management & Business Law – with a special concentration in Micro- and Macroeconomics•Instructed a batch of students who had the highest average GPA among all eight AHEAD Foundation campuses and a higher GPA compared to that of the 2018 batch