International Digital Marketing Assistant (Films/Tv Series)
CurrentAs an International Digital Marketing Assistant (Films/TV Series), my missions were the following:- Competitive intelligence and benchmarking to feed the team's thinking and provide greater visibility of the cinematic landscape.- Participation in the topline strategy of our future releases (reading scripts, Evaluation forms, SWOT, researching comparables, making pitch decks).- Analysis of reactions and KPIs to our trailers and posters on social networks.- Monthly report: analysis of KPIs (Meta Business suite, Youtube Channel analytics, etc.) and case studies of competing campaigns.- Brand image: website updates, community management and checking of platforms (Imdb, Letterboxd...) to ensure that information on our releases is up to date.- Examples of projects: Paddington in Peru (biggest project in Studiocanal's history), Beating Hearts (Studiocanal's biggest success in France), We Live in Time with Andrew Garfield and Florence Pugh and Cédric Klapisch's La Venue de l'Avenir.