 Led China business $200m growth strategy. development and implementation.  Identified hypergrowth crop segment(Pea for synthetic protein) to focus on. Niche share gain + Brand loyalty activities acquired >50% market share in this fast growing segment (>50% CAGR prospective). Articulated fast growing retailers behaviors (drone services) changes, new needs lead to data driven and digitalization programs. This is the 1st effective digital program in very traditional business, and resulted in management team commitment to upgrade mindset to digital era. Bet in a patented but ignored products. Call for dedication from 2021, and tripled the business to 23% total contribution now. Successfully filled the gap of 1st selling product patent off from 2023.  Champion of cross industry innovation. Developed extensive and deep insights in Precision Agriculture (PA) ecosystem, Built multiple success cases: worked with hi-tech company SenseAgro and launched an AI-image recognition app for farmer use in fields. This app is aimed at an invading insect (fall army worm) very harmful for corn. The app’s launch effectively helped growers to identify the threat to take protective actions. Won very high industry exposure and substantial government purchase. Worked with grower big data startup entrepreneur, using potato crop growing big data mining to select target customers in terms of nutrition pain point, and then provide data transparency to support product application value. Achieved grower’s output satisfaction and product sales growth at the same time.

 Led $14MM Channel Data service for most MNC pharmaceutical companies.  Initiated 1st market insight products <> by merging channel data with analysis. This made the company collected data useful for consulting value. Rolled out to 6 clients engaged.

- Built big data solution team for retail and shopping mall industries. Explored industrial client needs and solve with big data capabilities, and kept evolving own big data solutions. Within 6-month onboard, grew revenue by 163% by quarter and 112% vs. last year.- To enable shopping mall client for more effective operation, invented inter-store combo correlative research by consumer traffic big data. Highly appreciated by JoyCity and Tianhe City. This is a integrated solution to present People-Product-Place dynamics.- Using telecom LBS big data, built an all time platform for retailers to present their consumers footprints over periods. Consumer sources and destinations told the most interested questions: who took my consumers? Successful clients: Auchan/Metro/Yonghui.- Led SFA($18M/a) innovation. Upgraded from offline to O2O, therefore client alert cycle reduced from 47 days to 1 day and then can take action immediately. Convinced management to invest $775K, lead to delivery, and now serving $11.3 revenue. - Added lean six sigma into Nielsen's banking programs. Strong contribution in Minsheng bank branch customization $1.3M.

 Own BUDWEISER and HARBIN ICE growth strategy in 81 key cities. Applied six-sigma to verify all marketing mix and summarized a country-wide strategy: Define the city markets into different competitive groups (STAGES) and set by stage growth policies and programs. Proved above strategy by engaging initial 10 sample cities with additional market share (on top of their sales target) by 2.3%. Roll out growth model to other cities in 3-year-plan(ABI's primary strategy plan).

Strategic Marketing Manager of Coatings & Print Media :- Lead strategic planning, resourcing, deployment, and execution of a $30MM business in Asia Pacific. Grew the business in 3 years by 44% and successful diversification into new applications.

- Lead electric component and lighting wholesaler management. Revamped rebate program by six sigma approach and resulted in 139% sales growth.- Led Asia Pacific lighting post sales service improvement. Re design and deployed the R&R for all stakeholders. Saved $2M cost but shortened the service cycle time by 70%.

 Brought retread/regrooving into retailer program, upgraded user and retailer loyalty significantly.

Lead cross functional developers to build game software. <> and <>Project Team >35 people, in 3 countries.