Started up the company business from scratch including business model, process, and operation excellence.Developed the business with limited resources and sustained the growthKept the company on track to be competitive and assured financial healthy

Oversee all the technical and commerical functions in the assigned area; Set up the stratigic appoach and the action plan for the business development; Continious improvement on the processing.Developed sales strategy/plan to sustain and grow business in the regionIncreased sales by 40%+ annually from 2008 to 2014, earning company commercial excellence top3 awards. Leaded the business proposal, including tender management, system review, strategic pricing, and value propositionOrchestrated a 55% expansion in customer base in 3 years, growing market share in both public and private sectors. Led negotiations with government, national and corporate accounts, such as Metro Vancouver, City of Calgary, Suncor, Shell, Amec, and Fluor with authority for pricing, production and delivery.

Developed clear, creative prodcut strategies from complex marketing objectives and content. Developed and maintained in-depth Product knowledge and understanding of market trends and requirements in the defined business categoryAligned cross-function resources around business priorities and ensured we deliver common messaging and a holistic value proposition for the customerProvided input to the development of pricing strategies for existing and new productsSupported national product launch activities such as exhibitions, seminars, dealer training and campaigning tools coordinationAdministed and validated various new products and services to ensure effective implementation plans.