- Leading the entire PR team. - Responsible for coordinating client strategies and ensuring the quality of team execution and deliveries. - Managing multidisciplinary teams and developing talent and new service centres. - Guardian of good customer relations.

- Responsible for three service teams. - Leader in crisis management and spokesperson training. - Modelling and training high-performance teams. - Structuring and remodelling teams and accounts to ensure the best customer service and the best work experience for employees. - Leading the coordination of partner agencies in Latin American countries for global projects, as well as integrating planning and reporting in countries such as Mexico, Argentina, Chile, and Colombia. - Responsible for integrating projects from different sectors (media relations and content, for example). - Developing strategies for training, developing and retaining the company's talent. - Creation of education and development programs for the agency's professionals on topics such as client relations, content creation and crisis management.

- Direct coordination of the customer service team, responsible for planning and executing press and influencer relations activities. - Responsible for integrating thought leadership projects combining social media and media relations. - Training and developing the team's talents. - Managing accounts such as Amazon, 99jobs, Ômega Energia, Liberty Seguros, Smurfit Kappa, Rabobank, Zup Innovation and monday.com, among others.

- Directly responsible for Amazon's account for retail devices divisions (echo/alexa, Fire TV Stick, among others) in Brazil. - Leading the execution of the press strategy for Amazon's two biggest launches in the country: the Amazon Prime subscription program and the arrival of Alexa, with enough impact to affect the Brazilian stock market in the days and weeks after the launch. - Leading the planning and execution of Amazon's first catalog diversity presentation event in Brazil, the Holiday Press Preview, with more than 100 journalists and influencers in attendance.

- Responsible for bringing a Note! Comunicação franchise unit to the Campinas region, as director. - In addition to customer service, I was responsible for the entire business side of the franchise, broadening the vision of the business as a whole. - Building and training the unit's service team. - Prospecting for new clients in the areas of education, finance, retail and culture.

- Executive for accounts in the areas of finance, medicine, retail, education, and technology and innovation. - Development of texts, plans and reports, relations with clients and journalists, crisis management. - Team coordination, proofreading texts and helping with communication plans and strategies.

- Executive for retail, agribusiness and technology accounts such as Plastrom Sensormatic, Syngenta and TelComp. - Dedicated executive for international projects, such as TruePosition (defense area). - Producing and reviewing content for dissemination. - Production of communication plans and reports on results and activities. - Intermediation for interviews between foreign spokespeople and Brazilian journalists (with simultaneous translation).

- Executive for accounts such as Grupo Abril, Ráscal restaurants and Mostra de Cinema Brasil Rússia, as well as clients in technology, retail and education.- Producing and reviewing content for dissemination.- Production of communication plans and reports on results and activities.

- Executive for IT and Telecom accounts such as CPqD, Padtec and CI&T, GSMA, TrendMicro, among others. - Producing and reviewing content for publication.- Production of communication plans and reports on results and activities.- Creating a quantitative and qualitative target goals program for clients.- Relations with clients and journalists.