Arthur Melo Email & Phone Number

São Paulo, São Paulo, Brazil

São Paulo, São Paulo, Brazil

• Utilize data analysis to generate practical insights that enable the Banking squads to make informed product decisions, including but not limited to impact assessment and opportunity prioritization;• Map the best product opportunities to be explored, aiming to assist the squads in defining their roadmaps as well as the company in its search for profitability;• Ensure that the product strategy is being built based on data and that any explored opportunities have been evaluated for their potential success;• User behavior monitoring, focusing on Unit Economics and identifying growth levers.

Belo Horizonte, Minas Gerais, Brasil

• Financial feasibility analysis of new business initiatives;• Budget and forecasting;• Monitoring of the main financial indicators of Inter's insurance vertical;• Interface with Data Analytics, Tech, Marketing, and Growth departments;• Data analysis using Tableau for in-depth understanding of customer behavior and needs, with a direct impact on product roadmap.

Brasília E Região

• Feasibility analysis and definition of revenue share rules for the launch of the Home Equity product in partnership with Galapagos Capital - later transformed into a joint venture (Wimo);• Business plan development, definition of revenue share rules, and determination of required headcounts for the launch of the Credit Consignado product in partnership with the fintech UConnect;• Conduction of Strategic Inception and development of a comprehensive roadmap to guide the creation of Corporate Solutions, a digital platform that streamlines insurance management for companies by offering a one-stop-shop solution;• Design of the operation and development of the business plan for the creation of ben.up - a joint venture between Wiz and LG Informática - which offers digital benefits via a marketplace inserted in LG's payroll software;• Definition of the go-to-market strategy for offering digital insurance and health plans to CREA-SP's accredited professionals;

Brasília E Região, Brasil

• Development of an institutional project for the Sales Development Representative (SDR) team, defining their agenda and redesigning their routine, which generated over R$ 100 million in premiums in the long run;• Management of a campaign for the sales team, which doubled the number of sales and increased penetration by 12 p.p.;• Implementation of a renewal process in the digital sales model, achieving an 18% conversion rate on the mailing list;• Operationalization of a customer loyalty strategy for renewed clients, resulting in a 10 p.p. increase in retention.

Corporate Finance Certification

Scholarship holder in the executive program of LAIOB (Latin America Institute of Business). During the program, I took an intensive course.

Economics Ba

During my undergraduate studies, I sought to engage in various extension projects such as tutoring, Student's Union, and Junior Enterprise.