I am a highly analytical and innovative economist from the University of Brasilia and certified in Corporate Finance by Ohio University.My expertise lies in financial planning, M&A and strategy. My experience has taught me how to build effective strategies that align customer needs and financial feasibility with business objectives.I am passionate about utilizing data to drive growth, and I strongly believe in a data-driven culture for making informed decisions that deliver results. I am excited to apply my skills and expertise to help businesses succeed and exceed their goals.
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Product L BankingStone Aug 2023 - PresentSão Paulo, São Paulo, Brazil -
Strategic Finance Specialist | BankingWill Bank Jun 2022 - Jul 2023São Paulo, São Paulo, Brazil• Utilize data analysis to generate practical insights that enable the Banking squads to make informed product decisions, including but not limited to impact assessment and opportunity prioritization;• Map the best product opportunities to be explored, aiming to assist the squads in defining their roadmaps as well as the company in its search for profitability;• Ensure that the product strategy is being built based on data and that any explored opportunities have been evaluated for their potential success;• User behavior monitoring, focusing on Unit Economics and identifying growth levers. -
Fp&A Specialist | InsuranceInter Oct 2021 - Jun 2022Belo Horizonte, Minas Gerais, Brasil• Financial feasibility analysis of new business initiatives;• Budget and forecasting;• Monitoring of the main financial indicators of Inter's insurance vertical;• Interface with Data Analytics, Tech, Marketing, and Growth departments;• Data analysis using Tableau for in-depth understanding of customer behavior and needs, with a direct impact on product roadmap. -
Strategic Finance Analyst | Insurance And Financial ProductsWiz Co Sep 2018 - Sep 2021Brasília E Região• Feasibility analysis and definition of revenue share rules for the launch of the Home Equity product in partnership with Galapagos Capital - later transformed into a joint venture (Wimo);• Business plan development, definition of revenue share rules, and determination of required headcounts for the launch of the Credit Consignado product in partnership with the fintech UConnect;• Conduction of Strategic Inception and development of a comprehensive roadmap to guide the creation of Corporate Solutions, a digital platform that streamlines insurance management for companies by offering a one-stop-shop solution;• Design of the operation and development of the business plan for the creation of ben.up - a joint venture between Wiz and LG Informática - which offers digital benefits via a marketplace inserted in LG's payroll software;• Definition of the go-to-market strategy for offering digital insurance and health plans to CREA-SP's accredited professionals; -
Strategic Finance Intern | InsuranceWiz Co Jan 2017 - Aug 2018Brasília E Região, Brasil• Development of an institutional project for the Sales Development Representative (SDR) team, defining their agenda and redesigning their routine, which generated over R$ 100 million in premiums in the long run;• Management of a campaign for the sales team, which doubled the number of sales and increased penetration by 12 p.p.;• Implementation of a renewal process in the digital sales model, achieving an 18% conversion rate on the mailing list;• Operationalization of a customer loyalty strategy for renewed clients, resulting in a 10 p.p. increase in retention.
Arthur Melo Education Details
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Corporate Finance Certification -
Economics Ba
Frequently Asked Questions about Arthur Melo
What company does Arthur Melo work for?
Arthur Melo works for Stone
What is Arthur Melo's role at the current company?
Arthur Melo's current role is Interested in Tech, Finance and Strategy.
What schools did Arthur Melo attend?
Arthur Melo attended Ohio University, University Of Brasília.
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Arthur Melo
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