Directed the entire marketing efforts (4 P’s-Product, Price, Place, Promotion) for 28 major product lines representing 15 individual brands. Our products represent a rich mix of consumer goods that enhance life (Market leader - Induction Cooktops) and even save lives (Market leader - Pool safety fencing). Managed a comprehensive distribution network that includes such platforms as Amazon, Wayfair and brick and mortar retailers such as Home Depot. Drove a highly nuanced SEO effort that maximizes sales yet maintains a modest ACoS. Six Sigma Green Belt Certified, I seek out process improvement and efficiencies to enhance shareholder value and drive ROI.

My skill set includes branding, advanced business analytics, expert in Google Adwords management, Google Analytics, Consumer Behavior Flow Analysis, and SEO optimization. Six Sigma integration with an eye on process and performance improvement.

Responsible for all aspects of business while overseeing eight district managers and approximately 350 photographers in over 100 hospitals in ten states. Established credibility and developed solid business relationships with key hospital management at all levels, including directors of women services, marketing presidents, information technology personnel and nurse managers. Ensured the execution of corporate strategies and devise methods to improve sales performance of all service representatives.

Charged with the responsibility of leading the global marketing efforts for an OEM manufacturer of commercial playground and sports equipment. Managed 500 domestic and international distributors. Increased sales 246% from the day I hit the ground to the peak of the industry just prior to the economic downturn of 2008.• Boosted product distributor force by 25% through a comprehensive program of education and increased brand awareness.•Successfully launched new product lines each year with commensurate profit growth.•Identified and established lucrative partnership with a Turkish based manufacturer, resulting in a dramatic increase in product development and revenue.•Dramatically improved brand awareness by launching a functional website that provided an “intranet” platform for distributors to become empowered and focus on moving product. •Procured GSA (Government) Contract to garner sales in a market previously unavailable to our product reach.

Director of Marketing for an OEM manufacturer of commercial playground equipment.Guided development, implementation, and management of the global marketing plan. Charged with driving new product development to maintain market share leader position.•Successfully launched three major product lines in three years, each with sales in excess of $5M.•Recipient of the 1997 Apex Award for product catalog excellence. •Recipient of the 1998 Directors Choice Award for new product development.•Conducted financial analysis and focus group activities on six major product lines earning capital appropriations for five.