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Responsible for client development, project delivery within T-Mobile eCommerce and Web Marketing teams.

Regional Website Product Manager (Feb 2013 – May 2015)• Product owner, Cobalt’s Tier-2 nationwide aggregated dealership website platform, responsible for over 7 million dollars in annual revenue.• Responsible for developing next generation Tier 2 platform for OEM clients including GM, VW and Hyundai. • Certified Scrum Product Owner and team lead for agile development teams based in US and Bangalore India.• Responsible for complete user experience, platform optimization and site usability as well as product pricing and go to market strategy.• Owner of product roadmap and vision with a proven ability to drive projects based on client needs and consumer usability.• Delivery of detailed actionable platform level analysis for OEM clients.• Extensive experience with JIRA, Confluence and other Atlassian products.

Promotions Engagement Manager (June 2010 – Feb 2013)• Delivered nationwide locally targeted digital advertising campaigns for Lexus, VW and Hyundai immediately growing Cobalt’s ad network by 200 dealers.• Grew digital ad package subscriptions from 300 to 500 units in 2 years.• Delivered Cobalt first ever, used vehicle digital advertising package, creating 100 new subscriptions.• Owner, Google Bonus enrollment initiative generating over 64 new account enrollments in 3 months.• Implemented Cobalt’s first ever dealership offer incentive feed to locally based display advertising.• Served as single point for all OEM and dealer client escalations, delivered timely solutions for all account related issues.• Analyzed program performance, guaranteed ROI and delivered actionable reporting on all network level campaigns.

Client Communications Director (December 2008 – June 2010)• Launched and managed co-branded marketing initiatives for USPS, Kroger Co., Sun Microsystems, UnitedHealth Group, Microsoft, NASA, General Dynamics and others.• Developed detailed marketing plans, creative briefs, branding strategies and communication proposals within account base.• Optimized ongoing campaign performance and website activity.• Analyzed financial performance and collateral effectiveness as well as created solutions to increase ROI and brand awareness.• Developed detailed go to market strategies for new partnership accounts

Strategic Partnerships Director (May 2006 – December 2008)• Managed multi million dollar budget and served as lead media buyer for all extended network campaigns. • Managed and maintained Aptimus paid search network, served a primary gateway between 3rd party vendors and Aptimus clientele. • Monitored and guaranteed lead integrity to all Aptimus clients. • Analyzed key data for performance and quality metrics.• Identified and developed new opportunities including Pay Per Download and Pay Per Call initiatives.

Technical Account Manager (November 2004 – May 2006)• Analyzed financial performance within advertising campaigns, created solutions to increase ROI and delivered cost effective performance evaluations for all clients.• Positioned new advertising opportunities for prospective clients.• Assisted sales and marketing teams by implementing performance strategies based on financial and industry analysis.• Developed creative campaign materials and strategies for email and network clients.• Served as technical and creative lead on all accounts within account base.

Client Relationship Manager (October 2003 – November 2004)• Managed key relationships between SmartBrief.com and SmartBrief’s advertising clients.• Solicited and contracted new advertising accounts.• Analyzed new market opportunities and delivered new advertising solutions within account base. • Responsible for trafficking marketing materials and coordination of ongoing campaign efforts.• Worked directly with SmartBrief associations to increase readership across all SmartBrief email newsletters.

Account Manager (May 2002 – October 2003)• Managed multi million dollar book of business and developed new business opportunities with enterprise accounts including, Unisys, Social Security Administration, NRECA, Johns Hopkins, Passlogix and others.• Worked with commercial clients to increase brand marketability and promote exposure of new products and product features• Assisted government IT project managers on technical projects, analyzed key strengths and weaknesses within government IT projects, assisted Giga analyst creating unique, cost effective IT solutions.• Maintained relationships between technical account base and Forrester Advisory Consultants.• Solicited and contracted new business accounts within outlined regional territory.• Trained and educated Forrester account subscribers through product demos and corporate presentations.