I chose to study Electronics because I loved computers and technology, and I always wanted to know how they really worked. I wanted to know what went on inside a computer and how the same electricity which powered something as simple as a light bulb could make it work. ♦Electronics is the most exciting and interesting field to be working in today, with incredibly smart and intelligent people inventing and discovering new ways to make the world a better place every day, and I am very proud to be working alongside them. ♦Electronics is fantastic to study because you are always working with and learning about the latest advances; always on the cutting edge of technology. It's a great mix of maths and science, but gives you creative freedom to use and apply the theory and make something new. ♦Electronics is also very practical, which is great for someone like me who learns best through doing, and putting into practice the theory that has been learnt.There are two things that fascinate me most about product and growth marketing. ♦First: the concept of consumer logic and how rational yet irrational it can be. ♦And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so you're optimizing for something that is both rational and irrational.I apply the same thinking in product marketing that I also apply in leadership because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic—in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.