B2C:- Responsible for managing the operational marketing of the e-commerce (Shopify);- Responsible for executing marketing strategies, leading a team of copywriters, designers, and other stakeholders;- Responsible for implementing go-to-market strategies;- Responsible for marketing intelligence;- Participation in Discovery processes;- Participation in strategic meetings for the development of new services and products;- Liaison with internal and external stakeholders (performance and advertising agencies, technology team, B2B sales team);- Contribution to the development of marketing strategies;- Review and contribution to the creation of creatives;- Conducting benchmark research to provide market intelligence and references to the team (design, copywriting, and strategy);- Collaboration in creating positioning and messaging;- Use of the RD Station Marketing platform;- Use of the Capcut Video Editor;- Execution of marketing strategy;- Responsible for identifying conversion channels;- Contribution to the development of a new product, the Bootcamp;- Active contribution to the strategy and execution of Bootcamp marketing campaigns;- Responsible for mapping and redesigning Bootcamp processes;- Participation in the execution of the marketing strategy by recording, editing, and participating in promotional videos;- Analysis of results in Google Analytics, Shopify, Google Sheets, and Excel;- Structuring the tracking of marketing data;- Structuring and executing influencer strategies;- Participated and developed the product page at GreatPages, from the stategy to the design and integrations.B2B:- Participation in the Recruitment and Selection process of technology analysts;- Mapping and Redesigning processes;- Liaison with stakeholders (internal and external);- Managing, cooperating, and resolving issues for technology analysts;

I was responsible for analyzing data aimed at the organic growth of 2 clients and participated in the organic growth strategy of 3 clients. My job was:- Co-participation in the development of the strategy for 3 clients;- Spreading Instagram and TikTok data for 2 clients;- Construction of dashboards for these clients;- Data analysis;- Research to understand trends and what performed best;- Survey of references that performed best and were aligned with the clients' positioning;- Combined the data identified in the trend research with the customers' organic performance data;- Based on the strategy, positioning and data collected, I would suggest a content calendar with the necessary references;- Presentation of results to the project manager.As a result, we had the organic growth of an influencer, from around 3 thousand followers to around 10 thousand followers, we had complete strategic marketing planning for a client, with the content calendar. For the second client, I was more responsible for filling out the spreadsheet with the data and dashboard. The third client I only participated in the marketing strategy consultancy.

Was responsible for supporting the Product Intelligence and Product Manager throughout the product lifecycle phases, including market research, UX research, general discoveries, prototyping, and other activities involving PI and PM. I was responsible for providing full support to the Product Manager in all stages of the lifecycle of the products created, with my responsibilities including:- In-depth understanding of the markets in which the products are inserted through detailed research;- Understanding user needs through quantitative and qualitative research;- Contribution to defining the product strategy;- Contribution to defining the product roadmap;- Assisting in improving internal processes;- Contributing to risk management;- Contribution to the development and monitoring of the product OKRs;- Providing insights to the team on the lowest-risk paths based on discovery data

As an Innovation/Product Analyst, I participated in:- Creation and implementation of innovation/product culture strategies;- Leadership in benchmarking processes;- Contribution to monitoring and defining strategies to achieve OKRs;- Collaboration with the strategy team in the innovation/product area;- Study of agile methodologies such as Lean, Design Sprint, and Scrum;- Participation in the discovery of consulting products;- Management of an existing product for improvements, modifications, and better value generation;- Monitoring the product lifecycle;- Conducting customer interviews;- Conducting interviews with stakeholders in the area and within the company;- Presentations of results, initiatives, and product culture to the entire company;- Product training sessions; and- Internal improvements within the company.

I have experience leading a team of 9 people to restructure the Diversity Committee within the company and ensure its full operation. I also have experience in leading and executing the development of the committee's strategic planning. Additionally, I led these individuals in executing 6 internal actions, following the strategic plan, and one external action, always focusing on the continuous improvement of the committee and the company as a whole, through internal, external, and cultural research, all data-driven.

I have experience with consulting projects related to:- Operations and Processes: Projects involved mapping (AS IS) processes and redesigning them (TO BE) to improve the company's operational efficiency;- Organizational Culture: Internal surveys were conducted to gather perceptions about the company's culture, with the aim of proposing changes based on the company's strategy, striving to create the best possible work environment for the company to achieve its strategic objectives;- Financial Planning and Analysis: Projects involved the complete financial planning of the company to ensure efficient operations, as well as analyzing all financial aspects of client companies to understand their finances and strategically analyze the company's indicators through dashboards;- Field Research: Field research was conducted both in person and online to understand what the clients would like from the client company and their perceptions on various topics (as sometimes clients do not know what they want);- ESG Planning and Strategies (Environmental, Social, and Governance): A project was conducted to collect and analyze data with key stakeholders to plan and direct ESG strategies for the client company.During my role as a project consultant, I was culturally recognized for innovation within the company, being acknowledged for all pillars of the innovation culture, including "Customer-Centricity," where I was a reference for my treatment, care, and excellent relationship with clients, and "We Are Different Because We Do Things Differently."During the training program for this role, I received the highest scores, recognition for the best innovation project (a pro bono project for a real client), the best finance project, and the best pro bono marketing planning project.

During this program, I was able to quickly develop my soft skills, such as communication, empathy, autonomy, creativity, proactivity, active listening, more efficient research, and giving and receiving feedback. Additionally, I enhanced my hard skills through various opportunities and experiences during the trainee process, including gaining a deeper understanding, presenting, and having a voice on crucial societal issues such as diversity in organizations.I also learned, through hands-on experience, how to analyze, understand, and seek improvements in company processes by reducing costs, optimizing processes, and conducting process mapping and redesign. I had the chance to work on a marketing project where my group won the company-sponsored pro bono project competition. Moreover, I gained practical knowledge in financial analysis and organization, with my group achieving the highest evaluation score among all groups.