With over seven years of experience as a General Manager at Oettinger Davidoff, I lead the business and P&L for the premium cigar brand and lifestyle in the Chinese market. I am responsible for developing and implementing strategic plans, managing marketing, sales, and operations, and ensuring customer satisfaction and loyalty.I have a strong background in marketing, sales, and operations, with more than 15 years of experience in the consumer goods sector, including fashion and hi-tech. I have a passion for innovation and creativity, and a knack for problem-solving and people management. I have successfully launched new products, expanded market share, and increased revenue and profitability for various brands and businesses. I also have a deep understanding of the Chinese business culture and consumer behavior, and I leverage both Eastern and Western insights and methodologies to create and execute effective solutions. I am currently pursuing an EMBA at INSEAD and Tsinghua University, where I aim to further enhance my skills and knowledge in global business management and leadership.