As a creative, analytical and objective marketing professional and entrepreneur, Arthur Carrion has participated in a variety of opportunities to develop, implement, and manage many marketing campaigns. He has played a significant design and leadership role in enhancing brand awareness and recognition as well as increasing revenues across international and domestic companies. For nearly a decade, Arthur has been at the forefront of new business development for companies in both Mexico and the U.S. He is proud of his diverse international business expertise as well as his ongoing commitment to growth and progress.Currently, Arthur serves as the VP of Digital Marketing, where he is responsible for managing the elite digital team at both Client Focused Media and sister company BluHorn. His main role is to develop and implement effective and creative strategies to increase online visibility, brand awareness, and sales for high-end clients as well as the company at large. As a well-rounded business professional, Arthur relishes in the challenge of tying organizational revenue and development goals to general marketing needs in order to create effective Digital Marketing strategies.Specializing in Digital Marketing, Arthur has gained the knowledge and tools required to be an effective, well-round entrepreneur, digital director and manager. His proven leadership skills allow him to excel in fast-paced, rapidly changing environments and his dedication to drive success through teamwork and building efficient processes results in an increase in sales, profits, and productivity. Fluent in three languages, Arthur acquired his Bachelor of International Business Engineering from Universidad TecMilenio in his native country, Mexico. He went on to earn his MBA from the University of North Florida, where he also participated in an international exchange program at the University of Hertfordshire, England.
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Chief Executive OfficerSonríe.AiFlorida, United States -
Chief Executive OfficerInstaconsult Mar 2021 - PresentOrlando, Florida, UsIn today’s climate, there is a need for simple, yet comprehensive all-in-one virtual consult technology. Stay ahead of the competition, grow your practice, attract more quality patients, and streamline your workflow with a HIPPA Compliant Platform. -
Digital Content ManagerDaily Ad Brief Jul 2021 - May 2022Jacksonville, Fl, Us -
Vp DigitalClient Focused Media - Cfm Jan 2018 - May 2022Jacksonville, Fl, Us -
Chief Revenue OfficerBluhorn® Media Buying & Planning Software Oct 2019 - May 2021 -
Digital DirectorBluhorn® Media Buying & Planning Software Jan 2018 - Oct 2019BluHorn® media buying and planning software has been in the market for ten years. In ourefforts to treat our customers like family, we have created an efficient and user-friendlyexperience developed with the input of 50+ advertising, marketing and digital media firms.BluHorn was truly designed by media buyers, for media buyers. -
Co-FounderStallionmexsearch Sep 2015 - Dec 2020StallionMexSearch.com • Developed innovative strategies across Paid Search, SEO, Web Design, and Paid Social and evaluate their ROI. • Launched StallionMexSearch brand business website and grew Facebook Fan Page "likes" from 0 to over 32,000 within 8 months (Currently 53,000). • Developed ways to significantly improve web content, create on-page and off-page optimization, website design and technical adaptation.• Digital marketing: Unique site visitors increased from 0 to 40,000 within five months.• Performed general management duties; procured new customers and maintained customer relations; hire and train sales representatives and copy writers; wrote and designed all print and electronic marketing materials; created and maintained company website (www.stallionmexsearch.com).• Refined email marketing strategies for increased open and click through rates.• Wrote, edited and translated relevant horse industry articles, some of them have been published in magazines. • Promoted the American Quarter Horse Industry in Mexico. • Planned and developed a Mobile App that is in the market for Android and iOs devices. -
Regional ManagerMini Storages Jan 2017 - Nov 2017Oversaw day-to-day operations of 9 self-storage facilities across northeast FL and southern GA with emphasis on refining internal processes, enhancing quality control and maximizing profitability. Fostered relationships with potential customers to capture new business. Hired and trained team of 7 managers and support staff while designing marketing collateral and maintaining websites. • Increased profit margins an average of 15% in less than a year.• Reduced expenses 20% after moving out-sourced facility maintenance services in-house.• Led the implementation of automated kiosks and gates to standardize procedures, reduce annual operating costs $130K and increase security across all locations.• Increased overall revenues $140K through digital marketing strategies designed to attract new customers; launched Facebook ads campaign while controlling $30K annual marketing budget. • Negotiated 18% in cost savings for insurance rates.• Compiled P&L statements and crafted credentials for all facilities. • Performed general management duties; procured new customers and maintained customer relations; hired and successfully trained local manager; wrote and designed all print and electronic marketing materials; managed the storage websites.• Conduct detailed explorations of new investment opportunities, P&L statements and projections; recommended capital improvements to increase occupancy and cost reductions.▬ AREAS OF EXPERTISE & SPECIALTIES ▬•Team Building / Leadership •P&L / Budgeting / Cost Control •Website Audits and Evaluations •Staff Training & Development •Operations Management •Competition Analysis •Business Planning •Merchandising/Product Placement •New Business Development •Customer Service▬ KNOWLEDGE ON THE FOLLOWING PLATFORMS ▬Infusionsoft | Outlook | Webselfstorage | Facebook Ads | Google Adwords
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Seo SpecialistWeb.Com Jul 2015 - Dec 2016Jacksonville, Florida, UsHired to develop, implement and manage interactive marketing strategies for portfolio of 80+ clients to enhance search engine performance. Evaluated and analyzed competitor websites to benchmark best practices. Monitored and evaluated search results to maintain rankings and identify new growth opportunities on behalf of clients.• Improved organic search results, conversion rates and sales for 96% of client accounts and increased average monthly traffic 8% by auditing the clients’ sites, optimizing content, interpreting web analytics data, realizing competitive analysis, and working onsite and offsite SEO strategies.• Took initiative to offer solutions to facilitate the expansion into Latin America; captured attention of Executive Vice President, SMB solutions and International Expansion. o Appointed to help train new sales and customer support managers on sales tactics for the Latin market.• Saved $30K in monthly expenditures as key contributor of task force assigned to uncover cost savings opportunities.• Monitored and evaluated search results and analytics dashboard performance for clients to maintain rankings and identify new growth opportunities.• Delivered consistent and ongoing SEO trend analysis and reports on brand management, competitor monitoring, social media, site analysis, search tracking, and links reporting.• Planed and executed a social media project to reduce costs from third party vendors resulting in $35,000+ in savings. • Earned 100% Quality Score over 6 months with 99.8% tasks completed and averaged 2.21% churn account.▬KNOWLEDGE ON THE FOLLOWING PLATFORMS ▬Google Analytics | SEMRush | Google Webmaster Tools | Screaming Frog | Moz Tools Set | AHREFS | Magestic SEO | SpyFu | Authority Labs▬ AREAS OF EXPERTISE & SPECIALTIES ▬Microsoft Word | Excel | PowerPoint | Social Network Apps | HTML | CSS | WordPress | SEO | SMO | PPC | SEM | Analytics -
Business Development Manager / General ManagerPocket Full Of Gems Jun 2012 - Dec 2013Started custom hand-made jewelry business. Hired and trained sales representatives, procured new customers and maintained customer relations while devising marketing strategies including website creation, SEO optimization and social media marketing campaigns.• Designed and executed marketing strategies including; creation and maintenance of the company’s e-commerce website and developing effective social media marketing campaigns that doubled revenues within the first month of operations.• Cut production costs 40% by leveraging strategic relationships with suppliers in Mexico and China.▬ AREAS OF EXPERTISE & SPECIALTIES ▬E-commerce | Craft Shows | Etsy | Ebay | Customer Service | Custom Jewelry
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InternshipGrupo Aduanero Integral Mar 2011 - Jun 2011• Determine price for items being shipped and recommend methods for transporting merchandise abroad.• Perform general administrative duties related to import-export • Monitor and track inventory using MS Excel.• Process sales and payment and pack finalized orders to ship out
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Mayor'S AssistantAyuntamiento De Medellín De Bravo Feb 2010 - Dec 2010 Plan and organize massive events for 30,000 people and create the marketing strategy for them. Manage a massive event budget of $100,000 USD Contract and acquisitions negotiations. Improved citizens’ satisfaction by providing high quality events and entertainment. Offered business consultancy to citizens utilizing my problem solving and analytical skills. As a result, improving a hardware store and mini-market stores to increase their revenues more than 15% within a year.
Arthur C. Skills
Arthur C. Education Details
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University Of North FloridaInternational Business -
University Of HertfordshireInternational Business -
Universidad TecmilenioInternational Business
Frequently Asked Questions about Arthur C.
What company does Arthur C. work for?
Arthur C. works for Sonríe.ai
What is Arthur C.'s role at the current company?
Arthur C.'s current role is Chief Executive Officer.
What schools did Arthur C. attend?
Arthur C. attended University Of North Florida, University Of Hertfordshire, Universidad Tecmilenio.
What skills is Arthur C. known for?
Arthur C. has skills like Marketing Strategy, Management, Microsoft Office, Social Media, Microsoft Excel, Social Media Marketing, Customer Service, English, Data Analysis, Business Strategy, Teamwork, Digital Marketing.
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