We provide marketing and IT services for small and medium sized companies.Currently providing GTM strategy for promising AI data classification startup. Past projects include: Product messaging, Website review and recommendataions, competitive product analysis, channel sales expansion recommendations, strategic direction for on-line expansion and launching fibercableoutlet.com.

Co-authored Zero Trust Authentication market definition, which Beyond Identity leads. Messaging adopted by major competitors.Championed and led a cross functional team which defined and created a demo data creation script. Increased demo data quality, streamlined SE demo creation and enabled GTM team to highlight new features.Defined personas, use cases and Ideal Customer Profile (ICP) that focused marketing/sales campaigns.Launched multi-channel campaigns for Zscaler, Palo Alto and Crowdstrike integrations. Increased overall sales opportunities and existing customer integrations.

Defined, launched and executed a community contest to drive feature adoption including messaging, campaign and legal guidelines. 76% Increase in community contributed Packs.Delivered the top two performing webinars as measured by generated sales opportunities.

Senior Product Marketing ManagerLed cross-functional product re-naming project that included customer and analyst perspectives.Launched six quarterly releases.Director, Customer SuccessAchieved 100+% renewal rate for 4 consecutive quarters: Q3 2016 - Q3 2017.Awarded top Customer Success employee for 2018.Senior Account ManagerSuccessfully deployed and managed strategic accounts including Google, Bank of America and eBay.

Recognized with Critical Impact award for quarterly Sales Engineering training. Resulted in significant increase in technical product knowledge and product sales.Hired and managed an additional resource to the Technical Marketing team

Delivered first security training for the WW Sales Engineering team in July 2013.Analysis of major competitors for both Sales and Sales Engineering teams resulted in increased competitor replacementsManaged Sales Engineering training sessions for SKO 2014Authored monthly Proofpoint Threat Report resulted in improved content and consistent delivery

Led technical account management for Wells Fargo. Resulted in an enterprise-wide upgrade to the latest platform and sale of additional functionality.Led technical account management for all customers in Western region including Amgen, PG&E, Charles Schwab, Allergan, and others.Awarded President’s Club 2010 (first full fiscal year with company) & 2012.

Led technical account management for Wells Fargo, largest customer. Defined, built and maintained product suite demonstrations. Increased quality and consistency company wide.Accomplished 47% increase in western region channel partner knowledge through channel enablement. Included technical training and Proof of Concepts (POCs)

Increased sales lead volume 53% through domain education and product demo webinars, as the Product Marketing Manager responsible for outbound marketing. Managed worldwide partner program including communications and technical sales.Delivered technical sales leadership for mid enterprise and North American partners in the Corporate Sales Engineering role. Top sales engineer for 2005 and 2006 in both revenue and new customers. Closed largest deals in company history; National Semiconductor (largest revenue); Cisco Systems (largest user base).Wireless product champion I delivered on wireless strategy and managed oem partner relationship.Awarded Extra Mile Award for on-time delivery of first international software release

Product Manager - Channel PromotionsDefined product direction and functional specifications of Channel Promotions product suite resulting in the delivery of the 1.0 product release. Designed and led Development Partner Program to ensure target functionality and customer referencesProduct Marketing Manager - Variable CompensationProduct evangelist for web based reporting and analysis product. Created Marketing Requirements Document (MRD) including functional specifications with business case justifications. Conducted research on Business Intelligence products for integration feasibility.

Defined and implemented Calico Product Introduction Process to ensure coordinated delivery of all launch efforts required for go-to-market launch.Led cross-functional team which defined and executed the product migration strategy from legacy silo to new product suite architecture. Successful beta installations to ensure customer testimonials at product launch. Creation of migration best practices for professional services team.Increased traffic to Sales and Marketing intranet site by 203% through redesign, new content, and pr campaign.

Managed Messaging Product Planning team of technical product managers and support staff with $700k budget.Enabled Lotus’ strategic direction through delivery of four releases of messaging translation agent and four releases of messaging migration product.Worldwide Manager of the Year finalist 1998 – one of five.Saved $500K in annual costs through successful transition of all team responsibilities to lower cost locale.As the Technical Product Manager was the customer liaison to cross-functional development team to deliver first Windows based cc:Mail Administration product and first messaging migration products. Increased revenue by 20% for worldwide Lotus cc:Mail Customer Support department.Recognized for contributions to product strategy and overall business with Customer Focus Award.

Responsible for WW delivery of knowledge assets. Innovations include: Delivered seven quarterly technical information databases to Borland Developer Network.International deployment of technical knowledgebase, increasing quality of technical responses 90%.Awarded Excellence in Service for contributions to knowledge assets.