Arthur Cruz Email & Phone Number

State Of São Paulo, Brazil

Empowering D2C Brands and Startups through Contextualized Experimentation• Our cutting-edge attribution modeling gives CFOs the confidence to invest in digital growth initiatives.• By seamlessly integrating performance marketing and authentic storytelling, we deliver measurable results while strengthening brand equity.

Brazil

Disco became the fastest-growing Shopify agency in Brazil. I led over 50 projects for top-tier brands.• Oversaw the execution team, ensuring successful project delivery and client satisfaction.• Supported sales and guided the development of proprietary frontend technology features.• Led the launch of e-commerce stores for prominent Brazilian artists and influencers such as Anitta (Puzzy), Gusttavo Lima (Clube GL), Ludmilla (Lood), and Virgínia (WPink), as well as various DTC… Show more Disco became the fastest-growing Shopify agency in Brazil. I led over 50 projects for top-tier brands.• Oversaw the execution team, ensuring successful project delivery and client satisfaction.• Supported sales and guided the development of proprietary frontend technology features.• Led the launch of e-commerce stores for prominent Brazilian artists and influencers such as Anitta (Puzzy), Gusttavo Lima (Clube GL), Ludmilla (Lood), and Virgínia (WPink), as well as various DTC brands.• Acquired CIMED, the largest Brazilian pharmaceutical industry, as a client and led 10 projects for their brands.• Concluded my tenure by transitioning ownership of my equity stake as the company pursued a higher-risk strategy through Venture Capital funding. Show less

I co-founded StoreRaiser to explore the Shopify Apps market but later discontinued it to establish a relevant agency in Brazil.

Belo Horizonte, Minas Gerais, Brasil

Following my successful tenure as Business Analytics Manager, I was promoted to Head of Data to contribute more actively to the work of the executive team.• Collaborated with the new CMO to develop data-informed strategies that doubled the company's revenue for the second year in a row.• Provided data-driven insights to support strategic decision-making, including crucial negotiations with key partners and resource allocation.• Allocated my team's resources to create sales… Show more Following my successful tenure as Business Analytics Manager, I was promoted to Head of Data to contribute more actively to the work of the executive team.• Collaborated with the new CMO to develop data-informed strategies that doubled the company's revenue for the second year in a row.• Provided data-driven insights to support strategic decision-making, including crucial negotiations with key partners and resource allocation.• Allocated my team's resources to create sales automations via Segment, directly contributing to the revenue growth. This initiative was recognized as a Global Case Study by Segment (https://segment.com/customers/smarttbot/).• Fostered a data-driven culture, promoting the use of analytics to drive innovation and operational excellence. Show less

Belo Horizonte, Minas Gerais, Brasil

To unlock new growth opportunities, I assumed leadership of the data team, guiding them in providing data to both Marketing and Product teams.• Led the data team (1 Tech Lead, 2 Data Analysts, 1 Junior Developer) to deliver actionable insights and support data-driven decision-making.• Oversaw the development of a robust data infrastructure and the implementation of an event-based data stack using Segment and Amplitude.• Facilitated the hiring of a Group Product Manager to drive… Show more To unlock new growth opportunities, I assumed leadership of the data team, guiding them in providing data to both Marketing and Product teams.• Led the data team (1 Tech Lead, 2 Data Analysts, 1 Junior Developer) to deliver actionable insights and support data-driven decision-making.• Oversaw the development of a robust data infrastructure and the implementation of an event-based data stack using Segment and Amplitude.• Facilitated the hiring of a Group Product Manager to drive data-driven product evolution and enhancements.• Mentored team members, fostering a culture of continuous learning and growth.• Communicated data findings to executive leadership, influencing business strategy. Show less

São Paulo E Região, Brasil

Spearheaded multi-channel marketing strategies that doubled company revenue within 2 months.• Optimized campaigns, analyzed market trends, and collaborated with cross-functional teams to drive business growth and maximize ROI.

São Paulo E Região, Brasil

Business Intelligence:• Deployment of self-service BI system to empower non-technical users with data• Architecture of a "Single Source of Truth" for Digital Marketing (Budget, multi-channel campaigns, customer segmentation, KPIs, goals, etc) - Relational Database & Star-schema• Performance tuning through several techniques (simplification of queries, Data Aggregations, Semi-Incremental Refresh, Daily Walk for API requests, Fact/Dimension Tables refactoring, etc)• Time… Show more Business Intelligence:• Deployment of self-service BI system to empower non-technical users with data• Architecture of a "Single Source of Truth" for Digital Marketing (Budget, multi-channel campaigns, customer segmentation, KPIs, goals, etc) - Relational Database & Star-schema• Performance tuning through several techniques (simplification of queries, Data Aggregations, Semi-Incremental Refresh, Daily Walk for API requests, Fact/Dimension Tables refactoring, etc)• Time Intelligence Analysis (Cohorts, Parallel Periods, MoM/MTD, etc)• Security management to allow automatic data distribution to different types of stakeholders (investors, suppliers, management, operational teams, etc)Growth Marketing:• 3x increase in ROAS in 3 months• Management of multidisciplinary team (statistician, journalist, designer, etc)• Close work with Product & Engineering Teams to restructure UX to increase Items per Order and reduce Bounce Rate• Coordination of 3rd party consulting services (Analytics, Adwords & SEO) Show less

Porto Alegre, Brazil

• Financial modeling of stores (cost structure, forecasting, etc)• Deployment of 3 websites (including the World's first Skateboarding-only Online Marketplace)• OmniChannel conversion: Research & deployment of Enterprise ERP system + Process analysis & automation of all departments• Deployment of BI architectures:1) Product stock levels, Sales reports, customer segmentation, etc2) Performance of 30 salesmen and measurement of customer flow in 8 stores

Matriz Skate PRO - Largest Brazilian Skateboarding Contest• Automation of Judge Scoring & Competitor Registration through deployment of world-class system (Papers & Stress were replaced by iPads / team size reduced by 60%)• Training & Coordination of 5 Judges during the Contests• Management of 80+ Competitor Registration (assuring maximum Data quality)• Preparation of Sponsorship materials (sales pitch, reports, etc)

São Paulo Area, Brazil

Project: Restructuring of Large Advertising Company (R$100M+ YoY)• ETL (tens of millions of rows) and detailed Financial/BI modeling of 50 offices• Development of strategy to maximize the advertisers return on investment• Suggestion of BI and Analytics framework to supply info to management and operation teams

São Paulo E Região, Brasil

• Data Model development with several sources (Internal Admin, Google Analytics, 3rd party data, CRM behavior, etc - million row tables) to manage marketing campaigns while enabling A/B Testing of Ads• Clusterization of visitors/customers using different methodologies (ex: RFM, Customer Life Cycle, Revenue Attribution techniques, etc)• Actively enhanced KPIs calculation (LTV/CLV, CAC, ROAS, etc) for investors and management teams

São Paulo Area, Brazil

• Daily operation of Growth Marketing channels (Display Ads, Price Comparison and most notably Facebook Ads) - budget of R$ 250k/month• Intensive A/B testing, strategy for client clusters, research & implementation of new tools• Collective effort resulted in steady exponential sales growth (+100% MoM)

• Investment Theses Development (Market Study: Main players, Business Models, TAM, SAM, etc)• Support to Partners and Associates (Board Meetings, Startup Pitches, etc)• Financial modeling: VC Method (valuation, cap tables, etc) / Startup KPIs (LTV, CAC, etc)

São Paulo E Região, Brasil

• Financial & Legal Architecture of Monashees Investment Vehicles• Automation of Financial & Legal Operations (implementation of Accounting and Fund Management systems)• Preparation of investment contracts (Funds & Startups)

Financial Accounting, Entrepreneurial Studies

Emphasis on Statistics and Financial Mathematics

High School