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I am a digital marketer with extensive experience in developing and directing execution of various performance marketing campaigns and programs aimed at growth and user acquisition. I have been instrumental in demand generation for products and services through digital, social, affiliate, and influencer marketing initiatives. I have demonstrated success in analyzing new markets, trends, and consumer needs for developing and employing competitive marketing strategies/campaigns to accelerate business growth and expand footprints.As a leader, I take joy in inspiring people to take actions towards success, as a team and individually. I am steadfast in my belief that members of a team should be empowered to wake up inspired, feel safe at work and return home fulfilled. I have built, trained and mentored cross-functional teams to consistently meet/exceed performance goals.If there is any value I can provide you, please reach out. I can assist with digital marketing, paid media tactics and performance marketing strategies. Making connections and helping someone achieve their goals are more important to me than any short-term financial gain.- Legacy Over Currency.
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Director Of GrowthRadiant DigitalSalt Lake City, Ut, Us
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Director Of GrowthRadiant Digital May 2022 - PresentVirginia Beach, Virginia, UsDrive revenue and customer acquisition through innovative marketing campaigns and strategic optimizations. Design and implement processes to increase visibility and simplify strategic decision-making across departments. Develop marketing testing procedures so that a cross-functional team can implement tests quickly and efficiently. Partner with department heads to align marketing strategies with business goals and ensure successful execution, resulting in significant revenue and margin growth. -
Marketing Director - Residential BranchCarlsbad Manufacturing Corporation 2021 - Jul 2022Carlsbad, California, UsIntroduce B2B and B2C marketing strategies, covering customer journey map development, cross-department collaboration, and cross-channel campaign execution to boost customer base. Implement e-commerce marketing plans, consisting of email/SMS campaigns, paid searches, and print advertisements. Optimize website UI to ensure unparalleled customer experience.Key Achievements:● Achieved 43% rise in monthly revenue by enhancing efficiency throughout marketing funnel.● Accelerated revenue by 127% through paid media; successfully met yearly goal. -
Associate Director Of Paid MediaCarlsbad Manufacturing Corporation 2021 - 2021Carlsbad, California, Us
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Digital Marketing Specialist, Paid MediaWestern Governors University 2019 - 2021Salt Lake City, Ut, UsDesigned, developed, and employed various digital marketing strategies, including paid search, paid social, display, and video campaigns aimed at accomplishing revenue and profit goals. Executed and led product marketing initiatives for the College of Health Professions to align lead generation with higher funnel efforts. Accumulated and analyzed marketing data to identify key opportunities and craft proposals for the executive leadership team.Key Achievements:● Overachieved overall conversion goal by 2X, while reducing cost per conversion by 69%.● Increased monthly student enrollment by 133% through targeted digital marketing strategies, as well as managedannual product and area-specific advertising budget of $9M. -
Digital Marketing Manager, EcommerceDzv Distributing Nov 2015 - Mar 2019Planned, determined, and steered execution of all digital marketing initiatives, social media marketing strategies, SEO, UX, analytics, and PPC advertising campaigns to elevate brand awareness/reach and augment revenue streams. Oversaw various operational projects from inception to completion, as well as piloted deployment of retail management software to enhance efficiency and productivity. Led, trained, and mentored a team of six digital marketing professionals in consistently meeting and exceeding performance goals, as well as directed day-to-day activities of customer service and fulfillment teams to optimize workflows.Key Achievements in this role: ● Generated 33% increase in ad conversion rate by developing and employing digital marketing and advertising campaigns, while allocating and administering yearly ad budget of $2M. ● Accomplished annual revenue growth of 550% equaling incremental revenue of $90K per month by managing third-party ecommerce channel (Amazon), as well as slashed third-party product return rate by 5%.
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Co-Founder / Chief Marketing OfficerEighty Three Agency Feb 2015 - Nov 2017• Co-founded a marketing agency whose purpose was to create a meaningful relationship between companies and their audience.• Pitched investors resulting in $20K seed fund.• Structured the agency to create a foundation for client success.• Trained interns on clients, objectives and strategies.• Consulted on marketing strategies and tactics for individual clients with a full marketing funnel approach from branding to lead generation.• Presented proposals to C-Suite level executive clients.
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Social Media Experience StrategistPost Primer Dec 2015 - Aug 2016Lehi, Utah, Us• Design customer experiences though social media, centered around a customer experience cycle. • Generated an average increase of 50% in organic growth and engagement • Manage social media content and strategy for clients in agency setting -
Media Asset ManagerThe Church Of Jesus Christ Of Latter-Day Saints Mar 2015 - Nov 2015Salt Lake City, Ut, Us• Perform audits on digital media in relation to specific marketing and media projects.• Inspect completion of and assist media producers with archival of media to asset management systems.• Create and manage metadata associated with terabytes of digital media. -
General ManagerTop Tool Supply & Service Jun 2014 - 2015Bancroft, Id, Us• Development of sales and marketing strategy.• Direction of web management.• Solely responsible for official accreditation's including ISO and DOT.• Administered office and repair shop raising productivity, developing team collaboration, streamlining processes and enhancing customer satisfaction through superior quality control.• Logistics implementation and management for company fleet, Inventory and services. -
B2B Marketing And Sales AssociateNewlook International, Inc. Feb 2014 - Jun 2014• Managed strategic customer relationships and growth of customer accounts.• Excelled in identifying profitable customer market segments for specific products• Successfully launched product line growing customer accounts by 35%• Head of product technical support, providing customer service and up-selling products.
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Assistant Product ManagerThe Church Of Jesus Christ Of Latter-Day Saints Feb 2013 - Feb 2014Salt Lake City, Ut, Us• Web content management for over 600 instructors and administrators worldwide.• Coordinated customer service for registered website users involving technical issues.• Coded XML, HTML, CSS for website management with 300K+ monthly visitors.
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Assistant To Dean Of AcademicsLds Business College Jul 2012 - Feb 2013Salt Lake City, Utah, Us• Academic support and training of 130+ faculty members to ensure quality teaching for over 2,000 students• Participated in preparation of information, materials, and faculty for the Northwest Commission of Colleges and Universities accreditation review.• Customer Service Representative, promoting and achieving customer satisfaction. -
Assistant Regional ManagerBeehive Clothing Feb 2012 - May 2012• Responsible for overseeing all importations, payments, payroll, inventory and product transfers.• Appointed to be the contact between Brazil Operations and Salt Lake Center of Operations. • Coordinated and led a team of 4-10 co-worker’s efforts in receiving shipments and organizing inventory.
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Network Safety Operator (Midrange)Ibm Jan 2008 - Nov 2008Armonk, New York, Ny, Us• Acquired competence in company-specific software programs in 1/5th of the standard training time.• Enhanced abilities to multi-task, analyze, process quickly, and problem-solve while successfully transferring monitoring systems to European Site.• Awarded Employee of the Month multiple times in a row based on very quick learning, performance and team leadership skills.
Arthur Torres Skills
Arthur Torres Education Details
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Western Governors UniversityGeneral -
Ensign CollegeMarketing - Social Media Marketing
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Ensign CollegeAnd Related Support Services
Frequently Asked Questions about Arthur Torres
What company does Arthur Torres work for?
Arthur Torres works for Radiant Digital
What is Arthur Torres's role at the current company?
Arthur Torres's current role is Director of Growth.
What is Arthur Torres's email address?
Arthur Torres's email address is ar****@****wgu.edu
What is Arthur Torres's direct phone number?
Arthur Torres's direct phone number is +180168*****
What schools did Arthur Torres attend?
Arthur Torres attended Western Governors University, Ensign College, Ensign College.
What skills is Arthur Torres known for?
Arthur Torres has skills like Leadership, Team Building, Social Media, Workfront, Public Speaking, Hubspot, Digital Strategy, Facebook Marketing, Salesforce, Klaviyo, Sales, Microsoft Powerpoint.
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