•SEM: Paid Search Strategy Implementation and Execution •Ecommerce: Product Listing Ads | Shopping Ad Specialist Via Google & Bing Search Networks•Social Media Management •Paid Social•Content Marketing•Content Creation: Video Production & Graphic Creatives•Email Marketing•Traditional Media: Flyers | Event Posters

•Leading, expanding, and mentoring the Customer Success teams by outlining strategic implementation, onboarding and prioritizing Objectives and Key Results (OKRs); hiring, training, and developing a continuous winning team.•Driving customer lifetime value by defining & mapping the customer journey; deploying programs to help drive business value with customers, customer goal achievement, new features, and new use-cases; collaborating across teams to identify and pursue customer growth opportunities while increasing retention rates and reducing churn.•Architecting the customer success organization and solutions to leverage and scale in support of company revenue goals and growth opportunities, including balancing services and support offered to our broad range of customer segments -Enterprise, Mid-market and SMB.•Partnering very closely with our sales and development teams to engage with leaders at prospective customers and existing customers to define goals and leverage our products and services to achieve them.•Provide guidance and strategic direction for all dimensions of the company impacting the organization’s structure, staffing, employee engagement, and employee relations.

•Managed over $3M in monthly SEM ad spend for clientele. •Trained new staff on strategic implementation and SOPs.

•Lead liaison between agency & program partners (Google, Walmart, etc.).•Managed special projects & program lifecycles.•Defined program governance & correspondence.•Planed overall special projects and aligned deliverables to program outcomes & success.•Planned, managed & measured program timetables, assets, resources & communication.

•Manages over $600,000 in monthly ad spend for multiple enterprise-level clientele •Develop and execute strategic paid search campaigns via search, display and shopping (product listing ads) segments on the Google, Microsoft & Facebook networks•Collect and analyze data, identify trends, KPIs and insights to achieve maximum ROI in paid search campaigns•Conduct weekly, monthly and quarterly review meetings with clients across various industries •Track, report, and analyze website analytics and PPC initiatives and campaigns•Optimize copy and product listing ad titles for paid search engine marketing campaigns•Perform ongoing paid keyword discovery, expansion and optimization•Research and analyze competitor advertising efforts and market share

•Collaborates with management to execute organic social media & outreach strategies across Facebook, Instagram & Twitter to increase gym membership, existing member activity, and overall engagement on and offline •Develops and manages content (video, image, text) for social editorial calendar and schedules posts for •Manages social communities & answers user inquires promptly•Analyzes performance of social efforts (via Facebook Insights, HootSuite) and provides optimization recommendations, along with post-campaign reporting•Supports the development of editorial for various media channels and interacts with social media audiences and guests as directed by management

Internship Position •Managed inbound marketing campaigns via company blog and other channels•Developed and managed content (video, blog posts, images) for social editorial calendar and scheduled posts for future publication via ScheduGram and Tailwind•Managed execution of weekly newsletter and email scheduling •Direct mail flyer design, fulfillment and distribution •Collaborated with management to execute organic social media & outreach strategies across Facebook, Instagram & Twitter to increase gym membership, existing member activity, and overall engagement on and offline

•Performed various Accounting tasks: budget preparations, financial report compilations, audit assistance, general bookkeeping, accounts payable, bank reconciliations, deposits and facilitated online banking activities (wire transfers, ACH payments, vendor payments & statement rendering)•Ensured compliance with standard practices and protocols•Maintained & updated employee time sheets, check disbursement, budget code allocations, financial statement preparation and account analysis (via QuickBooks, M.S. Great Plains and Sage MAS 500)•Prepared operational reports and schedules to ensure office efficiency•Proactively found solutions related to HVAC, office hardware/equipment, lighting, supply requests, computer issues, etc. •Provided software support and troubleshooting (i.e. Excel, Word, Great Plains, QuickBooks) •Directed construction and renovation projects to ensure facilities met environmental, health and security standards while complying with government regulations and overall budget. •Operated and resolved issues for office equipment (photocopiers, scanners, fax, voicemail, PC hardware/ software) and managed contract expirations/renewals •Managed bi-weekly inventory scan and ordering of office supplies, contracts and equipment

•Maintains financial records for subsidiary companies and clientele by analyzing balance sheets and general ledger accounts•Reconciles general and subsidiary bank accounts by gathering and balancing information•Provides financial status information by preparing special reports; completing special projects•Corrects errors by posting adjusting journal entries•Maintains general ledger accounts by reconciling accounts receivable detail and control accounts; adjusting entries for amortizations prepaids; analyzing and reconciling retainage and accounts payable ledgers; preparing fixed asset depreciation and accruals•Secures financial information by completing database backups; keeping information confidential•Maintains accounting controls by following policies and procedures; complying with federal, state, and local financial legal requirements•Accomplishes accounting and organization mission by completing related results as needed•Assisted in tax preparation for various clientele

•Assisted customers in making selections and finalizing sales in the domestic/ housewares department•Demonstrated and described use, operation, and care of merchandise to customers•Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices•Prepared and maintained records of sales slips, contracts, and special orders; resourced inventory from other stores as needed•Assisted in setting up Point of Sales marketing displays for promotional periods•Managed incoming calls for a variety of sales, customer service and returns issues for customers•At point of sale, was adept at converting new customers into Macy’s store credit card holders