Arthur Dejardin Email & Phone Number

1) Created the Content Marketing Team at GOG (team of 5).2) Crafted the Global Influencers Strategy, leading to millions of USD of extra revenue and hundreds of thousands of New Users by achieving the following: • Drove the Top Line of our Affiliates Program to a triple-digit growth (several million dollars of total revenue) year-over-year, while multiplying its Contribution Margin by 4.5x, making it one of our most profitable sales channels. This required a complete redesign of our Program, both in financial structure and technical implementation, which allowed us to scale up while cutting costs and still allow our affiliates to earn more than before. • Growing 4 collaborators, allowing them to focus and deliver real impact, using Objectives and Key Results. • Started the GOG Creators Program, a community of over 250 mid-to-big streamers and creators benefiting from reciprocity and perks, generating dozens of millions of hours of watch time for GOG and gathering dozens of thousands of concurrent viewers when playing GOG games. • Started the Management of Key Influencers, generating over a million USD in revenue in 2021, alone, and seeing an uptick in sales up to 33,000% on specific games.

Région De Warsaw, Pologne

I managed Creative Whale, a toys and games company, for two years before selling it in an Asset Purchase Agreement in 2018.1) Key Business Metrics Achieved• 50K$ revenue in 2016, 100K$ in 2017 focusing on the only United States market• 4000+ clients• Repeat purchase rate of 1.7 orders per customer• 8-12% conversion rate on Amazon, 4-6% sustainably on our own e-commerce platform • Achieved a PPC ROAS of up to 2000x (not a typo!) through adequate targeting and message crafting• ROI spanning from 45% to 120% across our own brands products 2) Key Projects Completed• Acquired licenses to exploit ODM designs• Set-up a JIT production and logistics scheme with partners in Asia and the USA• Developed 6 products under 1 umbrella brand and 3 sub-brands• Published a children book• Distributed 20+ products• Implemented a multi-channel marketing strategy (PPC, SEA, SEO, Email marketing etc.)

I worked on:Might & Magic Heroes VIITwo unannounced projects1) Executed the launch strategy of Might & Magic Heroes VII • Managed marketing assets creation with contractors and in-house artists for global use • Internal communication about critics and sales figures through ad-hoc reports 2) Created and executed the post-launch marketing strategy for Might & Magic Heroes VII: • Released 5 game patches, 2 free extensions, 1 add-on • Developed the go-to-market strategy for maximum impact • Global coordination of all internal stakeholders, from devs to PR and marketing teams • Managed relationships with third-party development studios3) Created the internal announcement plan of an unannounced project to generate hype and secure future internal cooperation• Created the go-to-market global strategy of an unannounced project• Fuelled game design conversations with market data and insights

Région De Paris, France

I worked on:Call of Duty Advanced WarfareDestinySkylanders Trap TeamI executed the marketing plans for the games mentionned: positioning, creative and advertising strategy, media strategy and planning, PR strategy, retail strategy and sales.• Coordinated partnership activities with first and third party partners• Analysed and optimized results of media and trade marketing campaigns (engagement, GRP etc.)• Tracked and analyzed product sell-through and pre-order performance weekly • Created and localized promotional tools (web, TV, print)• Coordinated events (Launch events, Paris Games Week) and delivered post-mortem analysis• Helped with trade marketing strategy and execution• Gave product demonstration to retailers and partners

Worked on Splinter Cell Blacklist (1.5M copies sold WW)Far Cry 3 (3.8M copies sold EMEA)ZombiU (650k copies sold WW)JOB OVERVIEWComplex Transversal Project Management, across internal and external teams, to elaborate, present and execute international marketing strategies regarding PR, Media, Retail, Digital.SOME OF MY MISSIONS• Coordination of launching periods with subsidiaries, US teams and development studios.• Elaboration and active participation in producing and promoting an experential innovative website• Elaboration of Twitch live streams backed with media campaigns• Handling of localization of a 100-page comic book in 8 languages• Handling of localization and adaptation of game packaging (150+ Skus).• Creation of specific/standardized assets for local marketing teams.• Participation in designing packaging, collector's edition's content, back of packs (20 different Skus).• Management of partnerships with first and third parties partners (Microsoft, SONY, Nintendo, Nvidia) • Elaboration of post-mortem reports regarding the marketing campaign and overall sales performance.

Région De Nantes, France

Master Of Management, Marketing; Project Management

Master Of Management, Project Management

Master Of Management, Marketing