Arthur Headley Email & Phone Number

Kansas City, Missouri, United States

Act as primary liaison for local and national television advertisers that partner with KSHB Channel 41 & KMCI Channel 38 “The Spot,” analyzing the client’s data to strategize and optimize traditional and/or digital marketing campaigns and provide insightful reporting aligned with client's branding and ROI objectives.

Kansas City Metropolitan Area

Managed all sales efforts and recruitment operations for the sourcing of skilled laborers in the construction, light industrial, and manufacturing industries. Spearheaded the strategic development and execution of highly effective digital marketing campaigns spanning paid search, paid social, and display advertising channels.Demonstrated a remarkable ability to achieve targeted KPIs in terms of averaging a 23% increase in conversions, 35% increase in engagements, and over half a million of impressions while concurrently maximizing ROI and enhancing brand recognition, which has ultimately led to the company’s gross revenue sales tripling from $37,000 in Q1 to $114,000 in Q3 of fiscal year 2023.

Memphis, Tennessee, United States

Provided legal protections, creative direction, and logistical insight to film and television producers, production companies, recording studios, and creative agencies concerning intellectual property right clearances, employment contracts, tax incentives, permits, insurance policies, as well as treatment, storyboard, and sizzle reel development.

Greater Memphis Area

Oversaw and managed the pre-production, production, and post-production creative efforts, budgeting, and logistical accommodations required to produce 7 scripted and reality television series, 9 feature films, 7 televised commercial spots, 9 digital media campaigns, and 3 music videos for major distributors, networks, and brands, such as: Netflix, Hallmark, HBO, NBC Universal, CMT, Discovery, Lowe’s, Pepsi, and Uber. Scouted and secured filming locations and accompanying support-sites pursuant to the creative needs and logistical considerations of varying sized production crews of up to 110 crew members.Coordinated the scheduling and logistical needs of all vendors, including: catering, security, police-detailed intermittent traffic control, sub-contractor restorations, and equipment rentals.

Arlington, Virginia, United States

Managed the conceptualization and execution of paid-social, paid-search, YouTube and banner-web advertisement campaigns for political candidates running for state and federal elections. Surpassed fundraising goals by $3.4 million dollars and lead-generation KPIs, with an average decrease of 18% in CPA, through the management of $21 million dollars in total advertising spend.

Juris Doctorate, Entertainment Law

Activities and Societies: President of Sports & Entertainment Law Society (Fall, 2018 - Spring, 2019) Member of Street Law Organization.

Bachelor'S Degree, Political Science Major / Media Studies Minor

Activities and Societies: Mock Trial Team, Kappa Alpha Fraternity