o Manage mobile growth, exceeding target KPIs for numerous clients: Hulu, Apple Music, OpenTable, Expedia Inc., Supercell, Stumble Upon, Naver Corp., etc.o Day-to-day lead on “always on” acquisition campaigns; analyzing, optimizing, and driving performance working with publishers, ad networks, 3rd party tracking solutions (MMP), and premium partners (Facebook, Twitter, Google, iAds).o Research and execute initiatives across Amazon and Samsung App Stores and global 3rd party app stores. o Analyze incremental lifts on organic installs and post-install actions to understand efficiencies and LTVs.o Develop and execute branding and marketing strategies to integrate with mobile first campaigns.o Work closely with the creative teams to test, optimize, and strategize creative concepts.o Facilitate consumer insights research, emerging market trends, UI evaluation, and surveys. o Manage multimillion dollar campaign budgets across all client portfolios.

o Develop and execute go-to-market strategies for AAA mobile and social titles, aligning with revenue goals and key objectives.o Responsible for product branding, positioning, outlining key KPIs, and overall marketing strategies; working with global cross functional teams in studio and publishing – creative services, development team, strategic channel marketing, legal, PR, partnerships marketing, international marketing and sales.o Facilitate and manage asset creation with external and internal agency partners from concept to release – trailers, logos, key art, and digital media.o Manage celebrity influencer and key licensor relationships as it relates to each title.o Drive ongoing marketing programming and engagement on mobile and social live service gamesutilizing integrated marketing strategies, consumer insight, in-app-marketing, paid acquisitions, eCommerce, CRM, and platform marketing (Facebook, iOS, and Android).o Manage relationships with internal executive stakeholders – regularly present key findings, change in competitive landscape, branding concepts, product marketing plans, and game spec updates. o Allocate and manage the marketing budget aligning with financial forecasts.

o Facilitate in executing integrated marketing campaigns from conception to post-launch for numerousThe Sims 3 expansion and stuff packs; working closely with the PR, video, creative, studio,eCommerce, advertising and international teams to execute marketing plans seamlessly.o Manage and restructured the master marketing calendar, which includes: assets release/requesttimeline, PR key beats, Social Media highlights, EA.com, Studio Benchmarks and CRM scheduling. o Coordinated and secured a contract for a partnerships with Katy Perry for multiple The Sims 3 titles. o Planned and executed multiple live video broadcasts for The Sims 3 franchise. The Sims 3 Petsbroadcast resulting in over 500,000+ LTD views and a significant boost on pre-sales.o Analyze marketing metrics utilizing data from Nielsen, Omniture, Facebook and other tools.o Responsible for submitting pre-approval submissions to ESRB and 1st party contacts.o Created marketing assets for social and promotional channels utilizing Photoshop and Illustrator.

Managed social network sites and SEO resulting in a significant boost on CKR’s Alexa web rating. Analyzed marketing and social media efforts, complied metrics reports, editorial calendars and quarterly analytics for leading high-tech and healthcare clients using Google Analytics and other social tracking tools. Compiled press releases for bi-monthly publication and advocated in the release of monthly CRMs.Wrote copy for case studies, white papers and marketing material. Developed and presented Power Point/Keynote for clients, national conferences and new prospect client programs. Managed and directed two marketing interns and the marketing budget. Compiled creative briefs and facilitated in the creation of print and web assets.

Managed and directed creative print work through collaborations with clients and team members.

Generated a media plan for the firm and implemented within the local community partnering with local lawyers and doctors to increase ROI in mutual companies.