Leading the growth of NVR's North American operations.

At Super League, I directed all facets related to the company’s diverse product portfolio, including strategy, roadmap, execution, and delivery. I have successfully launched innovative products that generated user value and growth for the company.• Led high-performing product teams, successfully managing a diverse product portfolio. • Launched Minehut.com and grew to 8.5M+ users.• Launched the first in-game programmatic ad platform for Minecraft, working closely with the leading ad tech platforms to drive revenue for Minecraft server owners.• Launched AI based ad insertion for content creators to monetize their live streams.• Launched SuperView.live, enabling remote collaboration for global production teams.• Developed first-party gaming audiences that increased efficiency and engagement for Super League’s global ad campaigns.• Created product strategy and documentation for effective product collaboration and adoption across the org. • Contributed to a successful IPO, helping Super League become the leading company in providing immersive experiences across the world’s largest gaming platforms. (Fortnite, Roblox, Minecraft)

Specializing in interactive touch screen experiences. Portfolio: https://studio56productions.com/portfolio

Led the teams responsible for myspace.com through mentorship and close collaboration of product management, ad operations, and editorial staff. • Authored comprehensive product scope, user stories, detailed requirements, and acceptance criteria to ensure product success. • Launched header bidding for Myspace, generating 6 figures a month in ad revenue. • Developed a deep understanding of the Myspace user experience by determining critical product gaps and innovating on features that improved user growth and retention.• Identified customer and competitor product trends by undertaking rigorous market research to capture and identify opportunities for product growth.• Managed a team of product and editorial experts responsible for maintaining and growing MySpace.com. • Increased user engagement and ad revenue on MySpace.com with top top-tier content publisher partnerships.

Drove product innovation strategy for PetSmart’s first digital innovation center via close interaction with executive leaders. • Launched augmented reality tech for associate content activation and consumer education through the creation of various interactive in-store mobile apps. • Launched and validated consumer engagement apps with proximity beacons for in- store and at home activation. • Devised a digital product roadmap and innovation methodology by interacting with and getting buy-in from the c-suite. • Formulated robust business plans for all innovation projects by collaborating with Research and FP&A teams. • Initiated data-driven decisions by defining critical product metrics, tracking KPIs, testing usability. • Attained unanimous buy-in and support by presenting innovation concepts to C-suite to secure an 8 figure product development budget.

Guided the product teams responsible for developing interactive, mobile, and media-based products for global retail brands. • Launched new product initiatives by defining the company's digital product roadmap and innovation strategy. • Piloted successful launch of media products for leading global brands, such as Marriott Starbucks, Disney, and many more. • Collaborated with cross-functional teams to manage product innovation roadmaps and make sure seamless support for new product launches and reduced clients' time-to-value. • Pioneered creation and launch of the company’s product innovation methodology, establishing a strong framework for effective product development and delivery. • Served as customer advocate, gaining a strong understanding of major requirements via qualitative and quantitative research.

As the Director, Production, I oversaw all aspects of Channel M’s creative production operations. Managed a large production team responsible for content acquisition/creation, post-production and delivery. Created and launched multiple national retail TV shows, including, awarding winning programs for GameStop, Disney, Blockbuster Video, Macys, Marc Ecko and more. Engineered and oversaw the creation of Channel M’s digital production facility and became the first large-scale production facility to adopt Apple’s Final Cut Server digital asset management platform. Launched the company’s first digital delivery network (digital signage) and produced programming which contributed to record advertising revenue for the company.