Establish product design services in a deep-tech software engineering agency. Our design team enables new prototyping and research services to rapidly test and prove product ideas for our clients. - Clients: Hewlett Packard Enterprises, Stanford Medicine

Launched Yubico’s first SaaS product, YubiEnterprise:- Created the product research track where large ideas and new concepts are validated at customer boards and security conferences.- Rapid prototypes and iterative testing was integrated in the agile development release cycle; reducing sprint cycles for feature updates.- Partnered with product management and engineering teams on the roadmap using prototypes to align all stakeholdersCreated the UX function and built a remote-first team during the pandemic:- Drove the need for UX professionals in a hardware technology company in its transition to software & services- Trained and mentored a multi-disciplinary design team across SaaS products, web marketing UX, and industrial design

LegalTech company - litigation support SaaS to top legal firms in the Am Law 100As the company’s first Product Manager I:- Drive the product strategy, roadmap, UX design and testing.- Collaborate with CTO on the agile process for the engineering team.- Developed and executed the go-to-market strategy and improvedcustomer service model.Initiated and launched DMS Connect, PacerPro’s second offering:- This offering automates the storage of millions of legal documents and metadata, allowing key insights for law firms.- Led customer research with IT directors and Paralegals to find the opportunity to save hundreds of hours for law firms.- Recruited customers to fully sponsor the cost of product development.

Worked closely with the Head of Product and the CEO on product vision, value proposition, roadmap, and marketing strategy. Led the design & strategy for Analytics Dashboard, Campaign Builder, and A/B Testing features: - Led the conceptualization, user research, and design.- Partnered with sales director team enablement strategy.- Conducted usability testing and iterative designs with existingcustomers.- Feasibility & scoping with engineering team.

A16Z - employee alumni website

Responsible for the UX design and IA for select clients:- Box – Box.com marketing website- Disney – AdventuresByDisney.com travel website- Stanford Children’s – StanfordChildrens.org hospital website- MUFG Union Bank – UnionBank.com commercial banking section- Other brands include Seagate, Cisco, Lenovo, Volcom

Sony PlayStation.com: Develop core IA and wireframes for a full site redesign.- Create database entity relationships to model current and future site content requirements and data driven functionality requirements.- Define site structure and site wide wireframe templates with the goal of simplifying site structure and complexity.- Develop wireframes for the PlayStation 3 browser version of playstation.com that is optimized for browsing on a television. Recommended the inclusion of IAB standard ad units on the site for monetization on the high traffic PS3 browser site. Genentech: Develop site architecture and wireframes for Cystic Fibrosis Living, Herceptin, Xeloda, and Flu FACTS with attention to the legal issues around site development for the Pharma industry.

Adobe.com: Manage site updates and development for the Adobe education marketing portal- Elicit and gather marketing requirements for Adobe campaigns and translate them to site designs and technical requirements.- Manage and give creative direction to 3rd party agency resources to develop image assets for the site.- Define global publishing process and web metrics for global campaigns in EMEA and APAC markets.- These site updates resulted in a development time for the education portal that was ahead of schedule.

- TRESemmé: Created a social media site to connect the brand to its customers and provide value beyond the purchase of shampoo.- adidas: Led the user experience for a new recruitment site for the adidas Group including Reebok and TaylorMade Golf.- Kohler: Defined the IA and interaction design model for Kohler Cast Iron Kitchen Sinks. - Seagate: Set the IA for a scalable product list with a new consumer facing product line of hard drives.

IA and Design of multi-country and multi-language websites for Fortune 500 companies.- Clients include: AIG, Kaiser Permanente, Emirates Airlines, ZoneAlarm, Seagate- Conduct stakeholder interviews to develop taxonomies that represent the organizational structure of the company and its relationship to its web audience.- Develop wireframes to represent site structure with attention to localization. For example text expansion in German or bi-directional text in Arabic.

Developed a software system to track the workflow of media creation for special effects and CGI in movies. - Designed the user interface for artists and technical directors to quickly view their daily tasks and the production's work products. - Implemented an iterative design cycle to enforce proper software engineering practices and to gather constant feedback from users and management. - Organized a phased deployment of the system for 'The Ring 2', 'Elektra', and 'The Lion, the Witch, and the Wardrobe'. Redesigned the company-wide time tracking system used for accounting and billing. - Ran user tests with low and high fidelity prototypes to refine the interface to ensure that 75% of billing tasks can be completed in less than 2 minutes per day.

UI design & usability studies for IBM FileManager- Successfully launched the product within schedule. - Translated customer requirements into development items for the product. Helped mediate communication problems between the development team and the customers. - Designed the UI to represent new functionality in a familiar framework for the users. Prioritized development efforts by user need to accomplish their primary tasks. - Organized a customer visit to validate the functionality of the new interfaces. Ensured that the needs of the users were met and identified areas where the customer requirements were not consistent with the actual user behavior of the product.- Conducted requirements gathering and task analysis with 14 customers including Prudential, Abercrombie & Fitch, and Deutche Bank. - The findings allowed us to design the software to match the specific needs of each user group common to all companies.