Arthur Lim Email & Phone Number

Singapore

• Collaborated closely with clients to understand their vision and requirements, providing creative suggestions and solutions that aligned with their goals, successfully executing photo shoots that ensured client satisfaction and project success.• Organized and oversaw all aspects of photo shoots, including storyboarding, location scouting, equipment setup, and directing subjects, ensuring a smooth and efficient workflow

• Developed new mobile application reporting methodology with Firebase, GA4 & Memberson enabling tracking of mobile app performance• Coordinated with external artists and creatives to organize in-store activations for member events, ensuring successful event execution and customer satisfaction• Executed marketing campaign communications (SMS, push notifications, in-app banners) enhancing customer engagement• Conducted in-depth analysis of the mobile application and e-commerce shopping experience, providing actionable recommendations to optimize user experience.

Singapore

• Constructed sales and lost opportunity Data Visualization Dashboards through Power BI & Excel Pivot Tables to improve clarity and insights for internal Go-to-Market Workshops discussions.• Streamlined sales incentive programs budgeting and payout reporting process through self-taught skills in Excel VBA and Macros, reducing time and personnel inefficiencies• Managed logistical preparations such as location booking and collation of participant essential information, while acting as a liaison for foreign counterparts for AP events such as SE-Asia 2024 Go-to-Market Workshop and AP Dealer Marketing & Sales Summit• Trained and participated in Singapore’s Pesta Sukan Basketball Competition – Corporate Teams Category as an early member, providing an avenue for employees to network and keep fit

• Kick-started company’s TikTok – gaining over 90,000 views and 5,000 likes over the span of 6 months (@gradsingapore) to increase outreach and exposure to target audience• Encapsulated live moments as an event photographer in Malaysia, Kuala Lumper to provide marketers with real-time content at the Mega Careers & Study Fair (MCASF)• Executed dissemination of Singapore’s Top 100 Graduate Employer’s survey through use of ActiveCampaign to student clubs and halls across local universities to produce S100 Career Guide• Spearheaded new marketing initiatives such as podcasts and video advertisements through Adobe Premiere Pro to build and establish omnichannel marketing on a tight budget• Designed and conceptualized social media content through Canva, Adobe Photoshop to maintain social media presence• Accounted and organised company products (career guides, banners, collaterals) on a regular basis to ensure stock-taking accuracy

Singapore

• Trained, led and qualified tank trainees to become future tank gunners and commanders, cumulating in over a year of in-camp training and 8 live-firing exercises• Hosted the Commanding Officer ACTC Change of Command Ceremony as the Master of Ceremony as well as anchoring the audio-visual live telecast to work around COVID-19 measures • Analysed trainees’ performance with use of Microsoft Office for constant improvement of learning materials and methodologies to increase efficiency and effectiveness of training programmes, leading to crafting of reflective “End of Course” Reports• Extended service for 2 weeks (after ORD) due to unit’s lack of manpower, achieving the Command Commander Coin and Best Soldier Award

Bachelor Of Business Administration - Bba, Business

Gce 'A' Levels

Class Vice-Chairperson (2014-2015) Class Chairperson (2016) Vice-Captain, Basketball (2016-2017) Vice-Captain, Softball (2018-2019).