Arthur Lobão Email and Phone Number
Arthur Lobão personal email
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I'm a hands-on Creative Director with over a decade of experience in copywriting and art direction.I'm also a coding enthusiast and a former economist.Throughout my career, I've had the opportunity to work as a creative at forward-thinking ad agencies like FLAGCX (SOKO and CUBO) and Crispin Porter + Bogusky. However, the real adventure started when I began leading creative teams outside the conventional advertising world.This unique journey has allowed me to play a key role in shaping some of the most disruptive brands and tech companies, such as Nubank, NotCo and Stone from the ground up in Latin America, establishing their creative hubs and expanding their reach across 12 countries worldwide.Currently, I am the founder and Creative Director of EST.31© and SET.31©, a creative ecosystem dedicated to helping startups and early-stage companies craft culture-savvy brands, earned-media stunts, design systems, and scroll-stopping content.EST.31© is the beginning of everything, the first creative company in LatAm to use an equity-based business model, fostering partnerships over traditional client relationships. We collaborate with brands like Nubank, Justos, Alice, and Netflix.SET.31© is where everything starts to happen. As part of EST.31©, it specializes in visual narratives for startups, operating with tight budgets and big ambitions to create compelling audiovisual content.⮑ More of my work: https://lobao.work/⮑ Clients:Spotify, Google, YouTube, UBER, Netflix, Amazon Prime Video, Nubank, Itaú, Stone, NotCo, KFC, Johnnie Walker, Stella Artois, Tanqueray, and Cîroc.⮑ Recognition:Cannes Lions - Entertainment for Sports Cannes Lions - PREl Ojo - Digital El Ojo - PR El Ojo - Audiovisual Production Ciclope Latino - Best Production Design Ciclope Latino - Best Direction Berlin Commercial - Craft, Direction Berlin Commercial - Production Design Brazil Design Award - Typography Brazil Design Award - RebrandBrazil's Creative Club YearbookCannes ACT Responsible Exhibition
Est.31© Creative Company
View- Website:
- instagram.com/est31.co
- Employees:
- 4
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Founder And Creative DiretorEst.31© Creative CompanyState Of São Paulo, Brazil
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Founder & Creative DiretorEst.31© Creative Company Feb 2024 - PresentI am the founder and Creative Director of EST.31© and SET.31©, a creative ecosystem dedicated to helping startups and early-stage companies craft culture-savvy brands, earned-media stunts, design systems, and scroll-stopping content.EST.31© is the beginning of everything, the first creative company in LatAm to use an equity-based business model, fostering partnerships over traditional client relationships. We have already collaborated with brands like Nubank, Justos, Alice, and Netflix.SET.31© is where everything starts to happen. As part of EST.31©, it specializes in visual narratives for startups, operating with tight budgets and big ambitions to create compelling audiovisual content.
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Global Creative DirectorBack To Ad Agencies 2023 - Mar 2024São Paulo, BrasilGaleria Agency and FLAGCX group (CUBO) were some of the agencies I worked at after building teams at startups like Nubank, NotCo and Stone. I returned to the advertising agency ecosystem because I believed that, with a different point of view, I could make this a more diverse market - which I like to think I've contributed to. Global Creative Director at FLAGCX | Creative Director at Galeria. Oversaw the GTM efforts for products and segments of the most valuable brand in Latin America, Itaú. . Crafted the new positioning and launch campaign for Itaú's high-income segment, Personnalité. . Pioneered the brand's first use of artificial intelligence in a campaign for the World Cup.. Cannes Lions - Entertainment for Sports - Bronze. Cannes Lions - PR - Merit. Led the sprint that resulted in the repositioning of KFC in 37 countries across LatAm and the Caribbean.. Led the design system sprint and GTM visuals for Spotify's global audiobooks vertical.
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Creative DirectorStone Mar 2022 - Feb 2023São Paulo, BrasilAs the creative leader of a 12-creatives team, I was responsible for implementing StoneLab, which served as Stone's hub for creativity and innovation. I also oversaw all earned media initiatives, campaigns, and brand positioning for Stone.. Leading the effort for Stone's brand refresh.. Achieving "top of mind" recognition in the category after several years.. Winning a Bronze Brazil Design Award.. Executing the largest brand positioning campaign in the company's history, which resulted in the best-earned media outcome results ever measured for the brand. -
Creative Director - LatamNubank Mar 2021 - Apr 2022Cidade Do México, MéxicoAfter previously working for nearly three years at Nubank, helping to implement CreativeLab in Brazil, I returned in 2021-2022 to lead the international Nu MX creative team. I was responsible for establishing and developing Nu MX CreativeStudio and applying the brand fundamentals in the country.. Helped launch the brand in the Mexican market.. Executed the first earned media campaign for Nubank outside of Brazil.. Successfully assisted in implementing the entire creative operation across the country. -
Global Creative DirectorNotco 2020 - May 2021Nova York, Estados UnidosResponsible for establishing and expanding NotAgency, a global team of creatives and brand designers, in markets such as New York, São Paulo, Buenos Aires, and Santiago.. Developed NotCo's brand book, as well as all brand fundamentals.. Led the brand's launch in the U.S. market and all internationalization efforts.. Spearheaded the repositioning campaign of NoticeCream/NotBurger in Chile and Brazil. -
Creative Director - BrazilNotco Aug 2020 - Oct 2020São Paulo, BrasilAt NotCo, I was responsible for conceptualizing, shaping, and implementing NotAgency, NotCo’s creative and strategic brand development hub. NotAgency launched NotCo in Latin America's largest market within four months, introducing new products and creating NotCo's delivery/ghost kitchen brand and service.. Directed the brand's entry into the Brazilian market, coordinating all PR and social stunts for the brand in the country.. Implemented and creatively directed Brazil's social media, brand, and trade marketing efforts.
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Creative Lead - CopywriterNubank 2018 - Aug 2020São Paulo E Região, BrasilAt Nubank, I played a pivotal role in launching and building Nubank CreativeStudio from scratch, growing the team from 3 to 50 creatives, and fostering a culture of creativity within. I led the copywriting team at Nubank CreativeLab and developed the company's brand guidelines. As a creative, I build campaigns and strategies for Nubank across Latin America.. One of the most creative brands of the year in Brazil - M&M. (Nubank TED) The best campaign of 2019 - B9 Grand Prix. Berlin Commercial - Craft, Direction - Gold. Berlin Commercial - Production Design - Gold. El Ojo - Audiovisual Production - Merit. Ciclope Latino - Best Production Design - Shortlist. Ciclope Latino - Best Direction - Shortlist
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CopywriterCrispin Porter Bogusky 2016 - 2018São Paulo E Região, BrasilClients: UBER, NETFLIX, Sony Pictures, UFC, Johnnie Walker, Stella Artois, Tanqueray, Cîroc, Easy Taxi.. Brazil’s Creative Club Yearbook - Cîroc Spotify Bottle -
CopywriterFounders Digital Apr 2013 - 2016Belo Horizonte E Região, BrasilClients: Hyundai, Citibank and Itambé. -
CopywriterAgência Casasanto 2012 - Apr 2013Belo Horizonte E Região, BrasilClient: 99taxi and Nike.. Cannes ACT Responsible Exhibition. Best of the Year SEESP – Smoke Day Campaign -
Junior EconomistTeledata Inf. E Tec. S/A Jan 2010 - 2012Belo Horizonte, Minas Gerais
Arthur Lobão Skills
Arthur Lobão Education Details
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University Of The Arts London - Creative Direction For Digital Media -
Advertising And Marketing -
Economics -
Business Management
Frequently Asked Questions about Arthur Lobão
What company does Arthur Lobão work for?
Arthur Lobão works for Est.31© Creative Company
What is Arthur Lobão's role at the current company?
Arthur Lobão's current role is Founder and Creative Diretor.
What is Arthur Lobão's email address?
Arthur Lobão's email address is ta****@****ail.com
What schools did Arthur Lobão attend?
Arthur Lobão attended University Of The Arts London, Pontifícia Universidade Católica De Minas Gerais, Centro Universitário Newton Paiva, Senai Bh Cecoteg.
What are some of Arthur Lobão's interests?
Arthur Lobão has interest in Science And Technology, Social Services, Education, Arts And Culture.
What skills is Arthur Lobão known for?
Arthur Lobão has skills like Creative Writing, Writing, Online Advertising, Marketing Social, Marketing Integrado, Copywriting, Writer, Mobile Marketing, Integrated Marketing, Creative Strategy.
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Arthur Lobão
Aracaju, Se -
Arthur Lobao
Aracaju, Se
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