Art Webb Email & Phone Number

Cupertino, California, US

• Head of Wallet, Payments and Commerce Analytics PMO, guiding technical program management, fiscal administration and portfolio strategy world wide
• Manage and evolve Data Science programs, projects and operations, evangelizing the use of machine learning and AI for the betterment of customer experience and product/service value delivery
• Manage vendor relations, consultant engagements and Analytics team finances
• Influence the proliferation of learning and development across Apple. Focus areas include PMI standards, Situational Leadership, Systems Thinking, Evidence Based Management (CEBMA) and GROW coaching
• NYC business operations site lead

Cupertino, California, US

• Managed the Machine Learning arm of Apple's Retail Decision Automation team, coaching an incredibly talented crew of data scientists, engineers and business leaders
• Designed and owned RDA's ML strategy, roadmap and planning, including capital projects, internal projects and operations, coordinating 10+ cross-functional and vendor teams
• Lead measurement planning and instrumentation for business and operational KPIs
• Developed lean frameworks for project and operations management - includes portfolio + workload views, goal plans, SIPOC and FMEA
• Leveraged machine learning technology to support the development of magical experiences - focus on recommender systems and search [NLP]

Cupertino, California, US

• Worked with cross-functional global teams to identify, map out and drive improvements to tools and processes used by regional and WW teams - statistical modeling, reporting, product feed management and operational.
• Managed global QA/QC plans with program managers, ensuring proper coordination and planning with cross-functional planners and external vendors
• Drove quarterly and annual capital planning process. Wrote and owned business requirement documents that support technology and general infrastructure projects
• Managed global communication and coordination of key technology initiatives
• Business expert in driving and responding to internal and external questions about tracking, linking, and site technology as it impacts digital programs in WW markets
• Partnered with program managers and Procurement teams to evaluate new technologies. Drove feasibility studies and project plans for adding new partners. Also ensured digital team maintains best-of-breed vendor.

London, GB

• Responsible for implementation, configuration and optimization of enterprise wide Adobe Dynamic Tag Management platform (formerly Satellite Tag Management System)
• Developed tag management standards, processes and procedures for traditional and responsive design properties
• Collaborated with cross-functional teams to drive strategic initiatives, including digital data quality program, digital analytics roadmap, unified tracking (DTM and SAINT Classifications), acquisitions data science.
• Adobe Analytics (Omniture SiteCatalyst) lead for multiple Android and iOS scrum teams - work featured in Apple Watch App Store
• Subject matter expert for enterprise usability scorecard - benchmarking and standardizing usability metrics via IBM Tealeaf and Adobe Analytics
• Created models for analytics measurement planning, solution design reference and user experience flows

• Provided video production, design, analytics, search engine and site optimization services for businesses, agencies and independent film makers – developed over 150 video and digital optimization projects
• Managed VO team, performed and recorded voice overs for hit Xbox Live Arcade titles, Trials Evolution and Trials HD – over 5,000,000 units sold through
• Created GameCasa, the first social media site geared toward casual gamers
• Designed and manage Tumblr, Facebook, Twitter, YouTube Google+ and Ustream social sites
• Planned, directed and edited GameCasa TV show sizzle, live broadcasts and YouTube partner channel videos
• Developed GameCasa media kit and pitch book for presentation to entertainment industry executives

Newtown Square, Pennsylvania, US

• Implemented enterprise wide Adobe Analytics platform, deployed via Adobe Dynamic Tag Manager, spanning multiple domains and applications
• Instrumented digital data quality initiative using ObservePoint, Adobe Analytics and EDW - simulations, audits and PVT
• Responsible for development, standards, templates, governance and continuous improvement of PMI’s Analytics program - focus on Adobe Analytics, Google Analytics, BrightEdge [SEO] and ObservePoint [data quality] platforms
• Provided guidance and develop best practices for online strategy / digital presence
• Utilized hypothesis and discovery driven approaches to optimize digital channels and user experiences
• Gathered requirements and built analysis plans - KPI definitions, data modeling, QA and technical design documentation

Philadelphia, PA, US

• Supported the development of a fully integrated marketing services dashboard, custom configured for one of the world's largest pharmaceutical manufacturers
• Managed ETL process (data extraction, transformation and loading), analysis and insights for 12 brands and 100s of data points
• Utilized Unica NetInsights, Google Analytics and Webtrends for segmentation, deep analysis and custom reporting
• Developed business rules documentation for offshore team

AG 's-Hertogenbosch, CD, NL

• Managed North American content marketing, digital marketing and communications
• Planed and forecast North American marketing budget and inbound lead generation tactics
• Oversaw North American SEM, SEO and Analytics
• Developed and supervised PR, social media, outreach and direct response campaigns
• Lead cross functional teams for market research and content creation projects globally
• Maintained and evolved Salesforce.com database, including lead scoring scoring and data quality maintenance

• Managed > 7000 wireless access point installs/upgrades for one of the largest WLAN networks to date
• Coordinated logistics and streamlined operational efficiencies
• Originated SDP project site
• Designed WPCS West Chester’s marketing/sales processes
• Generated and proofed RFP(s), NAP(s), quotes and campaigns
• Designed marketing collaterals, company documents and social sites

San Mateo, California, US

• Managed marketing initiatives and sales training for top 5 retail accounts (B2B and B2C)
• Executed and reported on over 100 product launches, branding and loyalty campaigns
• Planned, managed, and assessed execution of special events and product training seminars
• Created collaterals for event promotion, using Adobe Illustrator, Photoshop and InDesign
• Select participant for share of shelf surveys and market recap team
• Trained over 500 sales associates and store managers, conducting over 40 promotional events in 2005 & 2006 (almost doubling yearly quotas)

Master Of Science, Information Quality Management

Bachelor Of Science, Kinesiology (Exercise Science)

Bachelor Of Arts, Philosophy