Art Webb Email & Phone Number

Cupertino, California, Us

• Head of Wallet, Payments and Commerce Analytics PMO, guiding technical program management, fiscal administration and portfolio strategy world wide• Manage and evolve Data Science programs, projects and operations, evangelizing the use of machine learning and AI for the betterment of customer experience and product/service value delivery• Manage vendor relations, consultant engagements and Analytics team finances• Influence the proliferation of learning and development across Apple. Focus areas include PMI standards, Situational Leadership, Systems Thinking, Evidence Based Management (CEBMA) and GROW coaching• NYC business operations site lead

Cupertino, California, Us

• Managed the Machine Learning arm of Apple's Retail Decision Automation team, coaching an incredibly talented crew of data scientists, engineers and business leaders• Designed and owned RDA's ML strategy, roadmap and planning, including capital projects, internal projects and operations, coordinating 10+ cross-functional and vendor teams• Lead measurement planning and instrumentation for business and operational KPIs• Developed lean frameworks for project and operations management - includes portfolio + workload views, goal plans, SIPOC and FMEA• Leveraged machine learning technology to support the development of magical experiences - focus on recommender systems and search [NLP]

Cupertino, California, Us

• Worked with cross-functional global teams to identify, map out and drive improvements to tools and processes used by regional and WW teams - statistical modeling, reporting, product feed management and operational frameworks• Managed global QA/QC plans with program managers, ensuring proper coordination and planning with cross-functional planners and external vendors• Drove quarterly and annual capital planning process. Wrote and owned business requirement documents that support technology and general infrastructure projects• Managed global communication and coordination of key technology initiatives• Business expert in driving and responding to internal and external questions about tracking, linking, and site technology as it impacts digital programs in WW markets• Partnered with program managers and Procurement teams to evaluate new technologies. Drove feasibility studies and project plans for adding new partners. Also ensured digital team maintains best-of-breed vendor partnerships• Maintained expert-level knowledge of digital space - competitive vendor landscape, emerging technologies, trends and market dynamics• Responsible for arranging and preparing program deep dives and other presentations

London, Gb

• Responsible for implementation, configuration and optimization of enterprise wide Adobe Dynamic Tag Management platform (formerly Satellite Tag Management System)• Developed tag management standards, processes and procedures for traditional and responsive design properties• Collaborated with cross-functional teams to drive strategic initiatives, including digital data quality program, digital analytics roadmap, unified tracking (DTM and SAINT Classifications), acquisitions data science (regression and cluster analysis), iOS/Android app analytics upgrade (Adobe Mobile SDK 4.x) and digital analytics knowledge repository (Confluence)• Adobe Analytics (Omniture SiteCatalyst) lead for multiple Android and iOS scrum teams - work featured in Apple Watch App Store• Subject matter expert for enterprise usability scorecard - benchmarking and standardizing usability metrics via IBM Tealeaf and Adobe Analytics• Created models for analytics measurement planning, solution design reference and user experience flows• Supported multiple lines of business with analytics planning, technical design, analysis and reporting, including an executive dashboard for Barclaycard native apps• Coached business partners on analytical tools and operations, including Adobe Analytics, Dynamic Tag Manager, Ad Hoc Analysis and Report Builder

• Provided video production, design, analytics, search engine and site optimization services for businesses, agencies and independent film makers – developed over 150 video and digital optimization projects• Managed VO team, performed and recorded voice overs for hit Xbox Live Arcade titles, Trials Evolution and Trials HD – over 5,000,000 units sold through• Created GameCasa, the first social media site geared toward casual gamers• Designed and manage Tumblr, Facebook, Twitter, YouTube Google+ and Ustream social sites• Planned, directed and edited GameCasa TV show sizzle, live broadcasts and YouTube partner channel videos• Developed GameCasa media kit and pitch book for presentation to entertainment industry executives• Social campaigns produced an engaged influencer base with a reach of > 2,500,000 people through Twitter, Facebook and YouTube

Newtown Square, Pennsylvania, Us

• Implemented enterprise wide Adobe Analytics platform, deployed via Adobe Dynamic Tag Manager, spanning multiple domains and applications• Instrumented digital data quality initiative using ObservePoint, Adobe Analytics and EDW - simulations, audits and PVT • Responsible for development, standards, templates, governance and continuous improvement of PMI’s Analytics program - focus on Adobe Analytics, Google Analytics, BrightEdge [SEO] and ObservePoint [data quality] platforms• Provided guidance and develop best practices for online strategy / digital presence• Utilized hypothesis and discovery driven approaches to optimize digital channels and user experiences• Gathered requirements and built analysis plans - KPI definitions, data modeling, QA and technical design documentation• Created lean analytics process and project/task prioritization workflow, leveraging kanban methodology• Developed cross-departmental workflows for digital projects using Trello, Basecamp, JIRA and InVision

Philadelphia, Pa, Us

• Supported the development of a fully integrated marketing services dashboard, custom configured for one of the world's largest pharmaceutical manufacturers• Managed ETL process (data extraction, transformation and loading), analysis and insights for 12 brands and 100s of data points• Utilized Unica NetInsights, Google Analytics and Webtrends for segmentation, deep analysis and custom reporting• Developed business rules documentation for offshore team

Ag 'S-Hertogenbosch, Cd, Nl

• Managed North American content marketing, digital marketing and communications• Planed and forecast North American marketing budget and inbound lead generation tactics• Oversaw North American SEM, SEO and Analytics• Developed and supervised PR, social media, outreach and direct response campaigns• Lead cross functional teams for market research and content creation projects globally• Maintained and evolved Salesforce.com database, including lead scoring scoring and data quality maintenance• Modeled and managed North American marketing automation with Marketo software• Qualified and nurtured leads based on strategic filtering, segmentation and persona matrix mapping• Developed Power Point decks, documents and graphics for RFPs, RFIs, sales meetings and executive presentations, with a focus on visualizing meaningful data and establishing exceptional credibility• Supported execution of external company events and trade shows (Gartner, CSCMP, RILA, etc)• Designed and drafted collaterals, video, press releases, articles and social media messaging• Conducted daily marketing research via OneSource, Data.com and Lead Lander• Initiated North American ROI management process, evaluating KPIs, diagnostics and leading indicators• Originated market research best practices (Research Playbook), outbound sales program (Project Pipeline), project management, social measurement and market analysis templates

• Managed > 7000 wireless access point installs/upgrades for one of the largest WLAN networks to date• Coordinated logistics and streamlined operational efficiencies• Originated SDP project site• Designed WPCS West Chester’s marketing/sales processes• Generated and proofed RFP(s), NAP(s), quotes and campaigns• Designed marketing collaterals, company documents and social sites• Oversaw company Facebook, Twitter, YouTube and Blogger sites• Developed and employed vertical specific surveys• Worked with company VP and Director, coordinating and executing project plans• Managed new account research, qualifying and closing—ASP ~ $120,000 with $2,260,000 pipelined• Employed Zoho CRM and trained staff on its use• Used Microsoft Visio for floor plan diagraming

San Mateo, California, Us

• Managed marketing initiatives and sales training for top 5 retail accounts (B2B and B2C)• Executed and reported on over 100 product launches, branding and loyalty campaigns• Planned, managed, and assessed execution of special events and product training seminars• Created collaterals for event promotion, using Adobe Illustrator, Photoshop and InDesign• Select participant for share of shelf surveys and market recap team• Trained over 500 sales associates and store managers, conducting over 40 promotional events in 2005 & 2006 (almost doubling yearly quotas)• Regularly exceeded annual company expectations in 2005 & 2006; rated as the top performing representative in District #1 for 2006 (documentation available)• Worked large-scale conventions/venues, such as E3 and Toys R Us Times Square

Master Of Science, Information Quality Management

Bachelor Of Science, Kinesiology (Exercise Science)

Bachelor Of Arts, Philosophy