Arthur Lyons

Arthur Lyons Email and Phone Number

Professor, Marketing and various business classes, School of Business @ Atlantis University
Miami, FL, US
Arthur Lyons's Location
Miami, Florida, United States, United States
Arthur Lyons's Contact Details
About Arthur Lyons

• Senior level marketing management experience – 20 years in marketing, research, communications/PR in both corporations and advertising agencies• MBA in Business Marketing (Univ. of Miami 1991) and a perpetual student of marketing• Professor of Marketing, Business and Healthcare, graduate and undergraduate programs, at Atlantis University and University of Phoenix• 11 years managing worldwide marketing and communications for Beckman Coulter and directing staff of 16 to grow corp. to a $1.8 billion leader in diagnostic healthcare • Consistent record of adding bottom-line value through strategic, “big picture” thinking and focused, consistent brand messages across the full spectrum of media• Excellent communicator – persuasive in presentations, writing, meetings• Innovative use of Internet development and marketing to boost metrics in key marketing and sales performance areas, leads to 1:1 customer relationships• Strong orientation towards interactive customer, employee and public communications• Proven team player with great interpersonal relationship-building skills• Creative, energetic and persuasive – great at getting the best work from creatives• Proven P&L management experience, delivering consistent profitsSpecialties: Marketing planning, Web development and strategy, content marketing, strategic planning, creative planning and development, writing, public relations, events

Arthur Lyons's Current Company Details
Atlantis University

Atlantis University

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Professor, Marketing and various business classes, School of Business
Miami, FL, US
Arthur Lyons Work Experience Details
  • Atlantis University
    Professor, Marketing And Various Business Classes, School Of Business
    Atlantis University
    Miami, Fl, Us
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  • Atlantis University
    Professor, Marketing And Various Business Classes, School Of Business
    Atlantis University Apr 2017 - Present
    South Florida Campus
    Teach a range of marketing, business, health care management, and communications courses at the graduate and undergraduate levels at Atlantis University. Committed to student engagement and assessment of student learning.
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  • Miami Content Marketing
    President And Chief Marketing Officer
    Miami Content Marketing May 2007 - Present
    Miami/Fort Lauderdale Area
    Marketing, content marketing and communications services. Marketing consulting. Web site development. Advertising, direct mail, e-mail. Public relations. Writing services. Arthur brings 20+ years of marketing and communications experience to address each client's unique set of challenges.
  • Blue Ocean Biomedical
    Marketing Communications Manager
    Blue Ocean Biomedical Jul 2009 - Aug 2010
    Managed all marketing and developed marketing content for this new company; including logo development, identity management, Website, inbound marketing campaign, industry show and meeting participation, literature and PR. Marketing plan succeeded in accomplishing specific company goals.
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  • Ronin Advertising
    Management Supervisor
    Ronin Advertising Feb 2006 - Apr 2007
    Provided management of a group of accounts for this hot creative agency. My clients include Zom Residential Communities, NSU’s Fischler School of Education and Human Services, and Turnberry Isle Resort & Club. Develop and manage marketing and communications programs to lead client and exceed goals. Led creative development of new brand positioning being implemented through advertising, literature, Web, exhibits and events. Led development of new Web site and strategy for Fischler, leveraging brand identity and creating rich user experience.
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  • University Of Miami
    Asst. Director, Annual Fund
    University Of Miami Dec 2002 - Feb 2006
    Miami/Fort Lauderdale Area
    Developed and managed a targeted direct mail, internet, advertising, event and fundraising program to patients, alumni, donors and friends of the School of Medicine. Directed agencies in creation of material leading to the most successful fundraising campaign in University of Miami history.
  • Beckman Coulter
    Director Of Marketing Communications
    Beckman Coulter 1988 - 1999
    Eleven years managing all marketing communications and marketing services for this 1.8 billion, global, medical diagnostic leader. Managed staff and advertising and PR agencies to support multiple product lines and worldwide marketing and sales force, over $3 million budget per year. Planned and positioned corporation through full range of marketing materials. Improved processes. Worked with product managers to develop and implement product line marketing plans. Used strong media skills to get choice placements, including Forbes Magazine and Florida Trend.
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  • Coulter Corporation
    Director Of Marketing Communications
    Coulter Corporation 1988 - 1999
    Coulter Corporation, a privately held leader in clinical and research diagnostic products and services merged with Beckman Corp to become Beckman Coulter in 1998.
  • Muir Cornelius Moore
    Vp, General Manager, Mcm Boca
    Muir Cornelius Moore 1981 - 1987
    Opened, staffed and established MCM’s Boca Raton office, branch of NYC agency. P&L responsibility for all billings through Boca Raton office, $5-7 million annually. Managed all agency operations and staff of 18 employees. Lead new business development efforts, which won new accounts and doubled agency billings. Significant accomplishments included development of marketing plans and strategies for successful introductions many IBM Personal Computer products.

Arthur Lyons Skills

Marketing Communications Brand Development Marketing Advertising Leadership Marketing Strategy Management Strategic Planning Online Advertising Marketing Management Public Relations Press Releases Training Crm Social Media Marketing Public Speaking Marketing Research Sales Social Media Email Marketing New Business Development Online Marketing Creative Direction Digital Marketing Social Networking Lead Generation Writing Integrated Marketing B2b Fundraising Budgets Joomla Market Research Market Planning Website Development Direct Mail Direct Marketing Seo Competitive Analysis Management Consulting B2b Marketing Content Marketing Blogging Account Management Wordpress Salesforce.com Creative Development Sem Corporate Communications Web Development

Arthur Lyons Education Details

Frequently Asked Questions about Arthur Lyons

What company does Arthur Lyons work for?

Arthur Lyons works for Atlantis University

What is Arthur Lyons's role at the current company?

Arthur Lyons's current role is Professor, Marketing and various business classes, School of Business.

What is Arthur Lyons's email address?

Arthur Lyons's email address is ar****@****ity.edu

What is Arthur Lyons's direct phone number?

Arthur Lyons's direct phone number is +130560*****

What schools did Arthur Lyons attend?

Arthur Lyons attended University Of Miami - School Of Business, University Of North Florida, United States Naval Academy.

What are some of Arthur Lyons's interests?

Arthur Lyons has interest in Technology, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, Brand Development, Consumer Electronics, B2b, Home Decoration.

What skills is Arthur Lyons known for?

Arthur Lyons has skills like Marketing Communications, Brand Development, Marketing, Advertising, Leadership, Marketing Strategy, Management, Strategic Planning, Online Advertising, Marketing Management, Public Relations, Press Releases.

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