Arthur Marinho Email & Phone Number

Natal, Rio Grande Do Norte, Brazil

We began 2024 with a still-reduced market, necessitating the optimization of our internal processes. I became heavily involved in developing technologies and realized my potential to generate value by focusing entirely on creating technological solutions to optimize my workflow.Therefore, I decided to pause the activities of my unit to concentrate fully on this objective. I halted the prospecting of new clients, completed the pending projects from 2023, and relocated my team to other units.I adapted our digital marketing campaigns so that the other companies of the group could handle the leads, and I remained responsible only for managing the campaign strategies.- Process Optimization: Streamlined internal workflows to maximize efficiency in a reduced market.- Technology Development: Shifted focus to creating innovative solutions for the solar energy sector, leveraging my expertise.- Unit Transition: Paused my unit's activities, finalized 2023 projects, and reallocated the team to support other units.- Marketing Campaigns: Adjusted digital marketing strategies to ensure continuous lead management by the group, while overseeing traffic generation.This strategic shift aims to leverage my skills in technology development to provide scalable solutions and drive long-term growth in the solar energy market.

Natal, Rio Grande Do Norte, Brazil

In 2023, we faced significant challenges due to legislative changes in the solar energy sector, initially reducing investment returns by 5.7%, with further reductions expected annually.This led to a market slowdown, evident in the second quarter as the first quarter was buoyed by negotiations from 2022. The state's installation volume dropped 44% compared to the first quarter, reaching sales levels not seen since 2021.Several companies went bankrupt during this period. To adapt, we restructured internally, halving our team and establishing a post-sales department. We focused on selling maintenance services, providing recurring revenue and increasing the LTV of existing customers.To combat high lead costs due to scarce interest, I led the development of an SEO-focused website, which successfully generated 20% of our clients for the year.We used the low demand period to review and optimize internal processes, identifying opportunities for tech solutions such as API integrations and process automation with Python.The website launch and maintenance sales were crucial to keeping the business active during the crisis. However, our results saw a nearly 67% drop, returning to 2021 levels.

Natal, Rio Grande Do Norte, Brazil

In 2022, I implemented a data-driven strategy, utilizing SQL for exploratory analysis of our database. I mapped target audience profiles and integrated commercial intelligence tools, allowing us to create B2B prospecting lists. This tripled the proportion of companies in our portfolio and increased the average ticket by 40%.Data analysis also revealed that each sales consultant had a specific customer profile with a higher conversion rate. By directing leads to the most suitable salespeople, we achieved a 10% increase in the overall sales conversion rate.Additionally, data-driven management improved project timelines and schedules, and monitored operational workload, aligning our actions with strategic objectives.Throughout the year, I promoted the first administrative manager and expanded the team from 9 to 15 people. I also faced the challenge of leading a hybrid model after moving to a metropolitan area. This challenge was overcome through well-mapped and defined processes and tools.The strategies adopted resulted in a revenue increase of over 300%, doubling the market's historical performance with a 150% growth compared to the previous year. Revenue surpassed R$1,100,000, representing 60% of the total operational period's accumulated results.Moreover, we managed to increase demand without a proportional increase in staff, thanks to the scalability provided by internal tools. This diluted fixed operational costs, resulting in a 100% increase in overall profit margin.

Natal, Rio Grande Do Norte, Brazil

I started the year stuck in operational tasks, unable to increase the volume of service. Leveraging my MBA in Business Management, I adopted OKRs, KPIs, and SWOT frameworks for strategic planning and operational monitoring, with the first goal being team expansion to scale the business.In the first half of the year, I delegated operational activities such as budgeting and project management by making my first operational hire.Next, I expanded the commercial team and identified the need to map commercial processes, creating our sales playbook. I broke down the sales process and hired an SDR to handle pre-sales, optimizing the sales team's efficiency. The following month saw a 20% increase in the sales conversion rate, validating our commercial structure and signaling the capacity to increase our lead flow.Throughout the year, I faced rising lead costs on Google Ads, prompting the exploration of new channels to reduce CAC. I expanded the marketing team with two interns responsible for developing Facebook Ads campaigns, ultimately creating a new lead generation channel with a lower conversion cost.As demand and multidisciplinary projects grew, I implemented ClickUp as our main project management tool to meet these needs. In 2023, I achieved Power User status, placing me in the top 10% of active users, thanks to the time spent developing and managing Workspaces and leading projects across all sectors.By year's end, the team comprised nine members across construction, operations, marketing, and sales. We concluded 2021 with a scalable operation and annual revenue nearing R$ 350,000, a 60% increase compared to 2020.

Natal, Rio Grande Do Norte, Brazil

The primary challenge in my first year of management was the lack of structured lead generation channels. Our group's units, founded from 2016, relied solely on referrals without defined active prospecting processes.Initial attempts at prospecting through my young network failed, as it didn't match the target audience for solar energy. Investments in social media and organic traffic also yielded insignificant returns.Given the commercial group's context, the challenge was to identify a lead generation strategy that ensured conversions directly to my company, avoiding redirection to other units.The pandemic presented an opportunity amid reduced demand, allowing me to study digital marketing. I identified Google Ads as a promising channel, developed the initial landing page, and launched the group's first paid media campaigns. These campaigns redirected leads to WhatsApp, where I personally handled them, minimizing lead loss.My initiative was pioneering not only within the group but also in the entire solar energy niche in Rio Grande do Norte. At the time, this channel was underutilized in the niche. Even with a low initial budget, we achieved the highest share of impressions in the first month, with our ads appearing in over 50% of relevant searches.This strategy was crucial for market recovery in the second half of the year, accounting for about 25% of total sales. It established a consistent lead generation channel and allowed scalability with increased investment.We closed the year with a revenue of R$ 220,000.00. Despite the pandemic, this represented a quarterly increase of over 10% compared to the previous year's start.

Rio Grande Do Norte, Brasil

Promoted to partner, I was chosen to lead the foundation of a new branch following a strategic partnership with a consortium management company, creating recurring demand opportunities.I initiated operations by acquiring physical resources, selecting and training a new team of service providers, and establishing strategic commercial partnerships. Additionally, I trained and supported over 30 consortium salespeople.A key milestone was my participation in the 2019 Business Forum, a major state business event. This not only positioned our company in the market but also generated enough sales to cover event expenses and yield profit.By year-end, I successfully sold five residential projects.

Natal, Rio Grande Do Norte, Brasil

As an intern at E-ESolar, I developed various Google Sheets for budgeting, financial analysis, financing simulations, and dashboard creation. I adopted best practices in design and usability, enhancing data visualization quality for functional dashboards.My experience included simulating solar energy savings and evaluating investment profitability across different scenarios. I worked with variable energy tariffs, different consumer groups, and diverse profitability metrics.This experience significantly contributed to my skills in requirements analysis and problem-solving. It refined my ability to identify issues and develop efficient solutions, covering a wide range of contexts and challenges.

Natal, Rio Grande Do Norte, Brasil

Developed predictive models for diesel engine energy efficiency using Python and SQL for data cleaning and analysis. Applied machine learning techniques, specifically linear regression with Scikit-Learn, to enhance engine performance. Utilized data visualization libraries like Matplotlib to present results and identify patterns. Submitted and presented the project at the 2018 ENCIT, which also served as my capstone project for a Mechanical Engineering degree.- Cleaned and analyzed data using Python and SQL, ensuring accuracy and reliability.- Applied linear regression techniques with Scikit-Learn to improve engine performance.- Visualized data with Matplotlib, effectively communicating results and insights.- Successfully submitted and presented at ENCIT 2018, achieving recognition for my capstone project in Mechanical Engineering.

Natal, Rio Grande Do Norte, Brasil

Developed structural steel projects, performing load analysis and dimensioning using Python with NumPy, SciPy, and Matplotlib for calculations and visualizations. Participated in the entire project lifecycle from on-site technical assessments to 3D modeling in SolidWorks. Conducted finite element simulations in SolidWorks to validate results and impress clients with project presentations.- Utilized Python libraries (NumPy, SciPy, Matplotlib) for accurate load analysis and dimensioning.- Engaged in technical field visits to assess project requirements thoroughly.- Created detailed 3D models in SolidWorks, enhancing visualization and accuracy.- Performed finite element simulations in SolidWorks, ensuring project reliability and client satisfaction.

Bachelor'S Degree, Mechanical Engineering

Activities and Societies: CNPQ Scholarship Holder | Teaching Assistant for Calculus I, II, Linear Algebra, Classical Mechanics.

Master Of Business Administration - Mba, Business Administration And Management, General

I used the Canvas business model to structure the foundation process for a new unit of the E-ESolar group. I analyzed company processes.