Arthur Falcone is an entrepreneur, business leader, and performance marketing specialist in New York City, NY. He has had two decades of experience throughout the e-commerce vertical ranging from leading brand & agency teams as well as running his own performance advertising agency focusing specifically in the e-commerce vertical leading to a successful acquisition after just four years.Nowadays, Arthur looks for special projects that are just as fulfilling as the brands he had seen through to success at his prior agency. He has always specialized in e-commerce and has helped 100's of brands see success in advertising. As a Fractional CMO, he's now shifting his focus to assist brands with advertising and existing in the current climate. Climbing CAC and reduced ROAS throughout all customer acquisition channels has compressed the field but leads to unique opportunities. That is where Arthur now lives and it's these challenges that he seeks to help solve.What is a Fractional CMO?A fractional CMO (Chief Marketing Officer) is an experienced marketing executive who works on a part-time or project basis with businesses to provide strategic marketing guidance and leadership. It's like hiring a full-time CMO but only paying for what you actually need.What does a Fractional CMO do?1. Makes decisions based on experience, not guesses2. Tracks all marketing initiatives with KPI's that make sense to Founders3. Actions on a comprehensive strategy for new customer acquisition & increasing existing LTV4. Organizes day-to-day team focus priorities5. Defines realistic, clear growth goals6. Manages all existing acquisition/retention teams7. Unlocked access to massive knowledge base of wins & losses over decades of experience in e-commerce8. Brings forth a trusted network of specialistsWhat does a Fractional CMO not do?Generally, a Fractional CMO will do whatever their full-time CMO counterparts do. They will not do the execution in marketing channels and instead will set forth and manage against overall strategic initiatives. They will however roll up their sleeves time to time if it means quick wins. They will step in on tactical strategy within delivery teams when necessary.You are hiring a CMO for a fraction of the cost of a full-time hire but their hours are limited. Does it make sense for a CMO to do a task at $250 an hour?Who needs a Fractional CMO?1. Brands with stalled growth2. Brands fighting a list of priorities3. Bandwidth capped lean teams4. Brands with an unclear market positionInterested in working together? Get in touch!