Managed Ctrip's strategic partnerships with Priceline Group, Expedia, MakeMyTrip and Skyscanner.Led the key initiative of Ctrip's internationalization strategy to build and develop Ctrip's oversea distribution channels in both online and offline markets. Oversaw 30+ key suppliers and grew the marketplace share from 10% to over 50% by leveraging latest technology advancements, streamlining cross function and external work processes and enhancing data analytic & risk control models. Extended Ctrip's accommodation marketplace business into EMEA, America and Oceania markets. Achieved 1600+% YoY Room Nights growth and 1200+% revenue growth, 10 times higher than company's overall oversea accommodation business growth rate.

Performed industry level and company level research in education sector and pitched two stocks with over 100% return to company's QDII team.

Developed a go-to-market strategy for China that doubled company's revenue in 2015 by performing competitive analysis, optimizing product portfolio, and identifying strategic partnerships.Created the investment deck (pro forma, financial model and business plan) to assist company’s $5M Series-A funding.

Developed a new marketing strategy to better target academic marketing activities with unmet clients' needs, which was adopted by the senior management team and introduced in the business unit.

Led a 30-person team, tripled student registration number, achieved 203% increase in profit and 192% increase in realized revenue by analyzing student data, identify new market opportunity, deploying multi-channel marketing and optimizing organization. Led the development of Shanghai New Oriental's Business English course system; created New Oriental's first certified Chinese and English teacher training program (TCSOL & TESOL) and led the program's expansion into 10 more New Oriental Schools.

Led company's marketing and sales team. Achieved profitability within six months by establishing an effective distribution channel of over 200 student ambassadors in 15 universities.