Responsible for the overall marketing strategy and tactics either at Corporate level and at GEO level - LATAM/ Brazil. Define, build and execute an integrated Global/GEO Marketing Plan focused of globally targets - trade marketing, CRM, sales management.LATAM market knowledge, with more than 17 years experience working for international companies like AMD, Nvidia, Petrobras and Wanner Eng.Inc focusing B2B & B2C market. Provide channel partners ongoing support to ensure the alignment of regional strategy and maximize impact on regional efforts. Lead the local channel and pricing policy in Latin America, in conjunction with corporate strategy, and manage local price-list for all Company products and offerings. Build regional understanding of key industry segments like Chemical & Petrochemical, Pulp & Paper, Oil & Gas, Metal & Mechanic, Flavors & Fragrances, Water & Wastewater and Reverse Osmosis. Act to ensure the integrity of CRM system data, by coaching and influencing the actions of regional sales teams and channel partners including key clients called water doctors and government treatment companies. Responsible for total Channel link developing activities and a strategic planning covering 360º launch plan, sell out tools, etc., focusing to improve sell out, market share and revenue growth, control out of Stock and budget management (Ours and Coop) as well. Action oriented, business results focused, hads-on, teamwork and entrepreneurial spirit.