Creator Warehouse is the retail arm of Linus Tech Tips, one of Youtube’s largest technology channels with over 15 million subscribers.I’m currently working to build brand identity, along with expanding our presence across all platforms. I’m also working directly on strengthening the shopping experience on LTTStore.com

Managed our Social Team which produced short and long form video content, viral memes, and managed a community of over 20 million technology fans across our channels. We also produced full-length exclusive content for our Floatplane platform.Grew the @linustech TikTok account to its first million followers, producing some of our most viral short-form videos, amounting to more than 200m+ views.Lead behind our push into Youtube Shorts, firmly becoming one of the top shorts creators in tech with videos that collectively have garnered hundreds of millions of views and hundreds of thousands of new subscribers.Created our most viral tweets, Instagram, and Facebook posts ever, and some of the most shared social posts ever in tech media (dozens with over 100k+ engagements each)Key role in a 125%+ increase (and retention) of paid monthly subscribers on our Floatplane platform. (Content Lead/Producer)

Developed a third-party image/video procurement system for the creative team in addition to curating hotel/restaurant photos for use in the Launchtrip app. Worked directly with the editorial team in sourcing blog images.

Developed the company's social media strategy from January-March leading up to product launch, managed day-to-day social media activities, assisted in the planning and setup of paid Meta ad campaigns, created various marketing assets using Adobe Photoshop, InDesign, and Illustrator, spearheaded an intern recruitment opportunity, and assisted in the development of Launchtrip's overarching marketing strategy pre and post-launch.

Coordinated all direct marketing activities in British Columbia (including sponsorships, physical activations, and partnerships), helped facilitate two major regional partnerships, managed the region's monthly budget, acted as a liaison for agencies, and coordinated a team of up to 15 brand ambassadors on-site and remotely.