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Throughout my career, I’ve helped B2C and B2B brands and companies reach new heights. I’ve successfully managed CPG and retail brands - large iconic brands, small niche ones, developed new products and services, and created/launched a successful health and wellness start-up. I’m known for being a cross-functional thinker who takes on big challenges to transform brands and businesses to drive EBITDA growth. I’m passionate about representing the voice of the consumer/customer within organizations and leadership teams, have a keen understanding of how strategic thinking and disciplined tactics generate breakthrough outcomes. As a leader, I’m proud of my track record on improving and building out marketing teams and capabilities, specifically digital and CRM. There is no greater reward than witnessing the successful professional and personal development of a teammate! I believe you inspire teams to high performance by creating a collaborative and mission-driven culture via a servant style leadership. I’m able to balance big picture thinking and a drive for results. Core competencies include: P&L Delivery | Brand Marketing | Leadership Development| Digital/CRM ManagementInnovation | Executional Superiority | Cross-functional LeadershipContact me at areingold@comcast.net
Lja Consulting
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PartnerLja Consulting Apr 2022 - PresentScottsdale, Arizona, United StatesBoutique consultancy focused on delivering results for clients to help them sleep better at night. We have lived in our clients’ shoes, many years of experience across multiple industries/channels. Our seasoned team does the work, we don’t farm it out to junior people. Our approach is client driven to work fast, collaboratively, and pragmatic with a focus on producing sustainable results. We have deep experience and knowledge across organizational design, private brand, brand positioning, innovation, retail category management, and joint business planning.
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Vice President Of Marketing & Customer ExperieneAmerican Hotel Register Company Sep 2018 - Nov 2019Greater Chicago Area -
Executive ConsultantNorthstar Partners 2016 - Sep 2018Greater Chicago AreaTwenty-five year old business development consultancy primarily focused on creating growth strategies for clients based on new product and channel innovation. -
Vice President Of MarketingBridgestone 2012 - 2016Greater Chicago AreaResponsible for marketing and merchandising for the retail division, ~$4B, multi-branded, +2,200 company owned auto and tire service centers. Leadership of 41-person team, responsibilities across brand management, digital, CRM, service merchandising, new services, tire marketing, store environment, insights and research, and field marketing. Recruited to turn-around business and improve marketing capabilities. -
Director Of Retail MarketingWalgreens Company 2009 - 2012Greater Chicago AreaLed all marketing efforts to reinvent the private brand business, including the marketing strategy and brand architecture. Grew penetration by +5pts, named Private Brand team of the year by Private Label Management Association. -
Chief Marketing OfficerNuval Llc 2007 - 2009Greater Boston AreaNuVal is the leading food and beverage nutrition rating brand/company, develops and displays scores (1-100) on retail grocery shelves to assist shoppers in their product selection. Member of the original three-person founding team that created, validated, and launched the brand/company. -
Vice President Of Marketing, New Product And Business DevelopmentThe Kraft Heinz Company 2002 - 2007Greater Chicago AreaLed and managed all aspects of new product development function for $7B revenue sector, also responsible for health and wellness strategy, and cross company/global councils; managed a 14 person cross-functional team. Increased new product revenue +27% and average launch size +20%. -
Senior Business DirectorThe Kraft Heinz Company 1998 - 2002Greater Chicago AreaAccountable for all new product development and working with strategy team on acquisitions. Co-led company's refrigerated dinner strategy, representing a +$300MM opportunity.
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Business Director / Senior Business DirectorThe Kraft Heinz Company 1997 - 2002Greater Chicago AreaResponsible for $450MM P&L, which included the iconic Velveeta Cheese and Cheez Whiz brands. Led 12 member cross-functional team and reported to General Manager of Division. Achieved turnaround, reversed -5.5% sales decline to a +3.3% increase, increased market share +1.0pt. and profit +5%.
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Senior Brand Manager/Brand ManagerThe Kraft Heinz Company 1994 - 1997Greater Chicago AreaFull P&L responsibility for Velveeta Cheese, chosen to lead new product development team that resulted in DiGiorno Pizza. DiGiorno Pizza considered one of Kraft's best new products ever launched, year 1 sales exceeded $125MM, currently +$1.0B brand.
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Brand Manager, Associate Brand Manager, Assistant Brand ManagerThe Kraft Heinz Company 1990 - 1994Greater Chicago AreaWorked on Deluxe and Velveeta Slices, Philadelphia Cream Cheese, Churny Speciality Cheese.
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Territory Sales Manager / Market Development ManagerThe Coca-Cola Company 1983 - 1987Corpus Christi, Texas AreaDeveloped and managed programs with independent Coca-Cola bottlers, called on key accounts.
Arthur Reingold Skills
Arthur Reingold Education Details
Frequently Asked Questions about Arthur Reingold
What company does Arthur Reingold work for?
Arthur Reingold works for Lja Consulting
What is Arthur Reingold's role at the current company?
Arthur Reingold's current role is LJA Consulting: Brand & Service Positioning | Product Innovation | Private Brand Leadership, Strategy & Execution | Retail Category Strategy & Planning | Joint Business Planning | Organizational Design.
What is Arthur Reingold's email address?
Arthur Reingold's email address is ar****@****ens.com
What is Arthur Reingold's direct phone number?
Arthur Reingold's direct phone number is +126234*****
What schools did Arthur Reingold attend?
Arthur Reingold attended Haslam College Of Business At The University Of Tennessee, Georgia State University - J. Mack Robinson College Of Business.
What skills is Arthur Reingold known for?
Arthur Reingold has skills like Marketing Strategy, Integrated Marketing, Product Development, Marketing, Strategy, Business Development, Strategic Planning, Management, Competitive Analysis, Retail, Consumer Products, Crm.
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