Arthur Stevens Email & Phone Number

Texas, United States

Texas, United States

Seattle, Wa, Us

Frisco, Tx, Us

Plano, Tx, Us

Using Google’s DFP to launch and manage all digital display campaigns across over 900+ Division 1 and Division 2 Athletic websites, mobile apps and mobile websites such as University of Alabama’s Rolltide.com and Texas A&M’s 12thman.comSuccessful trafficking, yield management, and reporting on thousands of campaigns at a timeDeveloping and managing sponsored custom media initiatives (video and content lead generations, etc.)Providing RFP support for all digital media buysMake personnel decisions regarding hiring, compensation, promotion, discipline and termination of digital operational support staff in accordance with company policiesWork with Sales Managers and Account Managers to develop and execute growth strategies of our key accountsReport on performance of digital marketing activities, identify and implement improvementsWork with Digital Sales Managers in developing digital solutions, positioning them to clients, and establishing plans and processes to fulfill across multiple markets before the sales team goes to marketDetailed response analysis of past and active marketing and digital display campaignsDevelop and plan strategy to maximize ROI with audience extension digital campaigns across multiple properties to increase client retention and maintain these high retention standardsManaged and implemented all Programmatic advertisers across the Learfield network of over 900 sites Responsible for all remnant advertising revenue per fiscal year with a consistent 20% growth year over yearManaged all Programmatic reporting, contracts and implementationTechnical support for Digital Ad Ops using tools such as Firebug and Charles along with HTML and Javascript knowledge

Created Charter Advertising Program, Advertising Tiered Packages & Defined overall advertising strategy in order to monetize Social Network Video AppForged definitive deal with Ad Servers, Ad Networks and Spiral 16 Brand SentimentCreated Rate Card, Collateral Materials, Copy and MicrositeCoordination of Charter Advertisers Assisted in Web Site Development and GUI for Mobile APPConducted Market Research and Advertising Legal ResearchManaged a staff of new hires and internsInitiate and lead internal teams in the development of strategic integrated media plans and strategies for assigned clientsLead the development of proposals and scopes of work for media-specific projectsManage client relationships at the highest levels possible; work to foster long-term relationshipsDevelop and deliver client presentationsBuild strong/lasting relationships with clients based on progress in achieving defined business objectives

Define product strategy and roadmapWork with external third parties to assess partnerships and licensing opportunitiesProduct planning and product marketing Manage the product throughout lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with Internet Development Team to deliver winning products Ensuring that the product and marketing efforts support the company's overall strategy and goalsLiaise regularly with senior management to ensure that developments are aligned with business expectations and will meet strategic as well as commercial goals Creation of Advertising, Marketing and Public Relations Concepts along with Implementation of Overall Media Strategy Clients Included IMG, World Series of Poker, Montel Williams, The American Outdoorsman, GNC, Win Network, AAFES & many other Tier 1 Clients

New York, Ny, Us

Layout & design of classified advertising for The Wall Street Journal, Wall Street Journal Europe and Asian Wall Street JournalCoordination of layout, design & building of special sections for domestic issues, International Editions & Barron's. Design of Direct Response advertising sections Digital Processing, Typesetting and Creative design of Classified & ROP advertising for client accounts & house ad accountsMaterial ControlClient & Sales Rep CoordinationPress Checks, Copy editing & proofreadingProcessing, proofing & editing of classified advertising for all editions & all regional sections of the Wall Street Journal and other verticalsProcesses ad orders & materials, prepares layouts of ads & Special SectionsCreates, delivers and ensures all classified pages arrive to printing plants correctly and in a timely mannerSales cycle training, including selling of advertising & services to prospective customers & meeting monthly sales quotas Creative design of logos, artwork, templates, collateral materials, & Power Point presentationsDevelopment of Microsites, email blasts, Intranet Updates and Social Media IntegrationActs in a senior liaison role to current clients, advertising firms & art departments to handle troubleshooting of arising Planning coordination strategies as per the analyzed work complexity and discussing them with the higher managementDetermining complexity of work by considering a number of ongoing projects, their scopes, available time & resourcesArranging regular meetings with the higher management and the client to educate them about the current progress status of the project

Bachelor Of Arts, Advertising, Department Of Journalism

Bachelor Of Arts (Ba), Advertising

Associate'S Degree, Journalism