Arthur Werner Email & Phone Number

Soest, Ut, Nl

Stamford, Connecticut, Us

Stamford, Connecticut, Us

Delivering global content projects across all brands online and enhancing Harman's technology platforms to expand the global digital footprint.I manage the team that ensures all product content for 4 brands in up to 18 languages gets into our PIM, DAM and associated systems. As part of this role I manage an India based content loading team and deal with a large number of internal & external stakeholders that either contribute to this process or need the outputs.In H1 of 2016 I led a project to replace our ageing PIM with a new cloud based solution. This project was completed in less than 3 months, including migration and earned me a Harman ‘Merit Award’. By end of 2016 I sourced a new cloud based DAM which I have since rolled out globally to the Harman Lifestyle division.I continuously strive to optimize the quality of the marketing deliverables and increase the efficiency of the NPI process, moving the PIM & DAM further upstream and integrate processes, such as translation. I am working with teams all over the world to achieve this.I am based in Amsterdam and another element of my role is to represent the EMEA requirements for our global e-commerce roadmap, ensuring the tickets with highest potential get prioritized.Other areas of work include delivery of digital marketing campaigns, project management of new site roll outs and management of various agencies.

Stamford, Connecticut, Us

My role at Harman is twofold - it has a global and a regional component.On a global level (reporting to the Vice President E-Commerce, based in Stamford CT) I am responsible for digital marketing deliverables that are applied to all regions, independent of platform. These deliverables include enhanced product content, product & brand campaigns, brand redesigns and new web sites. This part of my role spans across the Lifestyle, Automotive and Professional divisions.On a regional level (working with the Director of Marketing & Product Management EMEA) I head the Amsterdam based EMEA Digital Marketing team within the Lifestyle (consumer) division. This team is responsible for the development of the e-commerce platform (4 brands, 28 sites), regional campaigns, NPI content, e-mail marketing/ e-CRM, management of digital agencies and media agency buying/activation and e-commerce targets.Keywords in my current role: e-commerce, digital marketing, content, conversion, SEA, traffic generation, Google Analytics, web development, agency management, media buying.

Farmington Hills, Michigan, Us

Responsible for Online Marketing within EMEA Consumer division, reporting to Marketing Director EMEA- Initiation, development & rollout of a new EMEA web platform for AKG, JBL, Harman Kardon & Infinity consumer brands (from scratch)- Rollout of web sites across EMEA (JBL, Harman Kardon) and worldwide (AKG, Infinity); 50+ websites in 10+ languages- Implementation of employee sales programme & closed user group sales- Rollout of direct e-commerce in 6 key countries for 4 consumer brands- Providing e-tailers with lead referral programs and content syndication- Translating multi-million dollar brand awareness campaigns for Harman Kardon ('Beautiful Sound' – Jennifer Lopez) and JBL ('Hear the truth' – Maroon 5 / Paul McCartney) to online including management of activation (SEA, pre-rolls, display).- Supporting the online marketing needs of a 9 person EMEA marketing team through seasonal campaigns, product launches, (sales) promotions, reviews & awards, social media- Manage agencies for activation, social marketing & digital marketing

Crawley, Sussex, Gb

As divisional Online Marketing Manager EMEA I was responsible for online marketing of Washrooms & Textiles Division and reported to the Divisional Marketing Director.My responsibilities included:Online marketing strategy, roadmap & implementation• Consistent branding, messaging & design of web sites• Development of online marketing skills in country organisations• Traffic generation – Search Engine Optimisation (SEO), online advertising (SEA), online marketing campaigns• Lead generation & e-commerce• Customer interaction, self-service portals / extranets, usabilityCorporate Social Responsibility program• Development of ‘Hands on Hygiene’ program with global NGO ‘Save the Children’• Internal & external communication, PRGeneral marketing• Projects on branding, customer satisfaction / NPS, range harmonisation, product introductions, marketing asset sharing, internal communication, intranets.

Irving, Tx, Us

During my role as Senior Manager Customer Interaction, I was responsible for:Internet & Extranet strategy EMEA• Development of Internet & Extranet as main customer interaction platform• Internet campaigns & Lead generation • Integration of Marketing Communication strategy with onlineCRM strategy, development & implementation• Customer Interaction strategy• Optimising customer touch points during Customer Life Cycle• Customer Satisfaction Surveys

Vilvoorde, Vlaams-Brabant, Be

Responsible for product marketing BeneluxMember of pan-European product planning and localisation teamDealer & distributor support, sales promotions, incentives, support systems, sales and technical information (brochures, web site, dealer CD, end user CD), product introductions